Unconsciously, at the end of the year, large and small award ceremonies are piled up, if the awards link is a contest of works, then the red carpet link is a battlefield for female stars to compete for glory.
Last week's COSMO festival can be said to be a star-studded gathering, and the red carpet link is also full of highlights. There are dropped nail pieces and wig pieces in the front, and there are shows of love on the red carpet, but the most exciting part is the styling battle between the stars!
"Red Carpet Killer" Zhong Chuxi's style that day was very stunning! A Dundas gilt embroidered dress paired with Bulgari natural diamond jewelry, the dress and the sparkle of the diamond shine together, the whole person is full of energy.
Yang Mi chose a romantic white star gauze dress in the red carpet link, paired with Bulgari's luxurious jewelry, as if it were a retro and elegant painting of Beauty.
Ni Ni's style that night was also very bold, the red and green contrast that ordinary people did not dare to try easily was particularly advanced under her interpretation, and the CINDY CHAO The Art Jewel jewelry she wore was also quite wonderful, and the smart shape and brilliant diamonds were very eye-catching.
The stars who seem to be light on the red carpet are actually competing in the dark, from makeup and hair, dresses to the jewelry they wear need to be carefully selected and matched, in order to leave the most dazzling moments on the red carpet. In the past, we talked more about celebrity clothing, but now it's not just the gorgeous "suits" that attract attention, but also the millions of dollars of jewelry that are the highlight of the red carpet, those rare and unique necklaces, earrings, bracelets and rings, which are jaw-droppingly gorgeous.
<h1 class="pgc-h-arrow-right" > the origins of fine jewelry and red carpets</h1>
In fact, the habit of celebrities wearing fine jewelry and walking the red carpet has a long history, and the real craze is related to Harry Winston. Before the 1944 Oscars, Harry Winston lent actress Jennifer Jones a natural diamond necklace, and interestingly, the Hollywood actress won the Oscars that night. This necklace, which has not yet seen its true appearance, has also become a legendary story that has been hotly discussed, so it has added a bit of mystery.
Soon, Harry Winston attracted the attention of many Hollywood actresses such as Elizabeth Taylor and Marilyn Monroe, becoming the first high-end jewelry brand with a celebrity effect, so Harry Winston also had the title of "Star Jeweler". It was also since then that fine jewelry and the red carpet have become inextricably linked.
<h1 class="pgc-h-arrow-right" > impressive red carpet "highlight" moments</h1>
Today, the celebrities' red carpet looks and the jewelry they wear have become the most eye-catching parts of the awards ceremony. Whoever wears the bigger the natural diamond, the brightest star. We also introduced us to some of the classic red carpet "highlight" moments on the Natural Diamond Association's website (https://onlynaturaldiamonds.com.cn/hollywood-popculture/0000000006/).
At the 70th Academy Awards, Gloria Stuart was nominated for Best Supporting Actress for the role of Rose, an elderly character in the Titanic movie. In honor of the Oscar nomination and to recreate the classics in the film, Stewart commissioned a replica of the film's famous jewel "Heart of the Sea" and wore it to the award ceremony.
Handmade by Harry Winston, this necklace is almost comparable to the prototype in the film. What's special is that the props in the film are mostly made of zircon, while the necklace Stewart wears is made of 15 carats of blue natural diamonds (one of the rarest natural diamonds, worth about $20 million). Because of this, this "Heart of the Ocean" necklace is even more lifelike.
In 2019, Lady Gaga won the Oscar for Best Original Song with "Shallow", and in the red carpet link before winning the little golden man, Lady Gaga had already ushered in her "highlight" moment. On that day, she wore a pillow-shaped yellow diamond necklace weighing 128.54 carats, and the huge "pigeon egg" attracted the attention of everyone in the audience.
This necklace comes from the famous American jewelry brand Tiffany, the story behind the big yellow diamond must have been heard a lot, this yellow diamond has only been worn 3 times in public, in Lady Gaga before wearing it celebrity is the well-known Audrey Hepburn, Lady Gaga also deliberately chose a long black dress that night, the whole set of looks is a tribute to Hepburn.
The "business economy" behind the red carpet
Celebrities who want to create a conversation on the red carpet inevitably have to work on clothing and jewelry. For celebrities, a red carpet outfit may need to be prepared 10 to 15 days in advance. Dresses should be gorgeous and eye-catching, and jewelry should be large and shiny, so jewelry set with natural diamonds becomes very popular.
For these top luxury brands, the stars who choose to cooperate actually represent the image of the brand. They will not only consider the celebrity's position, but also consider whether the star's temperament is in line with the brand, because when the star appears in public, the audience will not only pay attention to the state of the star himself, but also discuss the jewelry he wears.
Couture dresses make celebrities shine, while the blessing of fine jewelry will make celebrities attract more people's attention. When Gong Li attended the Cannes Film Festival last year, she wore Boucheron's latest fine jewelry, and the pure white and clean natural diamonds set off her more elegant atmosphere.
Compared with couture dresses, fine jewelry tends to take longer to make, and is generally made of precious stones such as natural diamonds, each gem is unique and more precious in terms of price and rarity. If the set natural diamond is large enough, it can be a hot topic in itself.
Nowadays, the cooperation between luxury brands and celebrities has become closer, and the more influential actresses, the more high-end the brands they cooperate with. And the star who assumes the identity of the brand endorsement needs to wear the brand's clothing and jewelry to match the exposure, the natural diamond jewelry worn by the star may be difficult for ordinary people to reach, but under their interpretation, invisibly increase everyone's yearning for natural diamonds and brand awareness, perhaps in the next purchase of jewelry will also first consider the brand's natural diamond jewelry.
The red carpet is one of the most important parts of the awards ceremony, with celebrities wearing gorgeous evening dresses to attract countless lights, and precious natural diamond jewelry adding to the star-studded red carpet.