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Cover news reporter Doon Lake
From October 13 to 14, the 2021 National Children's Book Fair was held in Chengdu. After two years of silence, the trade fair is very hot. The most eye-catching thing about the trade fair is the miracle of live book selling created by host Wang Fang: on the afternoon of the 14th, only two hours of live broadcasting, 50,000 singles were sold for a total of 200,000 copies. Wang Fang sells books, does not fight a price war, but wins with high-quality books. She sells books in history, philosophy, literature, and children's books.
Wang Fang and director Wang Weinian produced and hosted "Big King And Little King" is a favorite "gold medal program" by the audience, and the "Ma Lan Blossom" of Inner Mongolia Satellite TV and the "You See Who Is Coming" hosted by Tianjin Satellite TV are loved by audiences and netizens. Wang Fang is not only a famous host, but also a best-selling author, she has published thirteen educational books in ten years, selling more than three million copies.
In addition to her daily hosting work, Wang Fang broadcasts live every Monday to Friday morning and recommends good books for fans. She is also an advocate for reading for all.
On October 13, Wang Fang moved the live broadcast room to the Chengdu National Children's Book Fair, and achieved sales of more than 10 million yuan in two days. As a guest speaker, Wang Fang attended the opening ceremony forum held by the organizers, with the theme of "Several Key Elements of Building a Popular Book on Douyin", sharing her experience and experience as a book anchor for one and a half years. What kind of books can achieve sales of tens of millions of yards on Douyin? How can inventory books and unsalable books be reborn through live broadcasting? She believes that book anchors and various channel providers should jointly adhere to the bottom line of the industry's prices, and can still sell good books without breaking prices.
As a host, Wang Fang has a unique advantage in live book sales. For each book, she exerts her own language charm and vividly explains, so that consumers can fully understand the content of the book, thereby improving the conversion rate of goods and increasing sales.
After the live broadcast ended on the evening of October 14, Wang Fang was interviewed by reporters. When the reporter asked her what was the secret to success in selling 200,000 copies in 2 hours, she replied: The secret is that good books have power! Good books with power are good to sell.
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