Since NetEase and Blizzard broke up, Blizzard's days can be described as not going well, on the one hand, his own Activision brother seems to have begun to abandon himself, because he began to re-enter Steam, which is obviously to give up his own rhythm, and this is not the point, the point is that after losing the mainland market, there was a problem with revenue, and it had to be forced to increase prices in other regions, and then accelerated the rhythm of offending players in other regions, in short, this time, Blizzard is in constant trouble, but Blizzard has so much trouble, NetEase next door doesn't seem to be in a very good situation.
Since NetEase chose to completely cut with Blizzard, the remaining idea is to think about how to dig all the game resources that have been painstakingly established before to their own command, the most important of which must be the Warcraft players in the barrel of Blizzard's family, so NetEase specially opened a Warcraft veteran suit against the cold, nakedly began to dig Warcraft players, and also resurrected his former card game, trying to pry the corner of Hearthstone players, and after a meal of operation, nothing was done.
This is not what I said nonsense, we can look at NetEase's "Against the Water and Cold" Warcraft veteran suit, at the beginning, NetEase's idea is to dig Warcraft players over, at the beginning, everyone also pays, but the result of paying is NetEase's marketing problems, they focus on emotional marketing, trying to win over players through Blizzard's stupidity and stupidity, plus the emotional card, fully mobilizing the emotions of players, in fact, after the players have calmed down, they found that NetEase is not a good person.
At the beginning, NetEase's wishful thinking may be thinking of dressing up as the Virgin White Lotus, trying to use these methods to sell miserable marketing, indeed, on the surface, NetEase has indeed not treated Blizzard players badly over the years, and the translation and localization of Blizzard games have also done a very good job, but what is the problem? After this wave of NetEase's marketing, when players come back, they realize that they may be treated as leeks by NetEase, and at this time, NetEase's situation can be imagined.
This is also NetEase's biggest mistake, the result of excessive marketing, some people may feel that NetEase is okay to do this, in fact, from the player's point of view, NetEase's ridicule is just a self-hi, losing NetEase after Blizzard, the situation is not as good as imagined, so, in the future, as NetEase continues to ferment, next, public opinion is likely to reverse, and even eat NetEase is a possible thing, then what will happen next, no one can say.
Of course, to be fair, NetEase's biggest problem may not be the cooperation with Blizzard, but NetEase cannot have its own ecological chain like Tencent, NetEase has also tried to create its own ecological chain, hoping to complete NetEase's headwind turnover, but the ending is not very optimistic now, especially now with the departure of Blizzard, NetEase is bloodied again, the next situation will only be more optimistic.
So, some people will definitely ask, what will happen to NetEase's future? I think the possibility will not be too bad, this is not NetEase is not good, in fact, NetEase's situation is quite good, although these days, losing Blizzard was cut off an arm, but NetEase is NetEase after all, the bottom of the family is there, in a short period of time, although its days will be sad, but not too uncomfortable, this is the result of having a strong development ability, maybe the biggest headache now, or Blizzard.