In the recent 315 special report, Jiangxi Satellite TV exposed a false publicity case of Ecuadorian prawns, and the online sales platform involved was the recently popular Dongfang Xuan and Dong Yuhui.
It is reported that a netizen in Jiangsu in June 2022, that is, when Dong Yuhui became popular, placed an order in the live broadcast room of Oriental Zhenxuan and purchased a aquatic product named Ecuadorian white shrimp, priced at 139 yuan. The supplier is a registered aquatic company named Langhaiqing from Qingdao, Shandong.
As early as 2015, the popularity of Qingdao prawns has been known to passers-by, 38 yuan a piece, directly pulled the Qingdao tourism brand off the altar, and also made Qingdao prawns become a luxury "spokesperson" in comedy jokes.
In contrast, you can buy 3 pounds of prawns for 139 yuan in the Oriental selection live broadcast room, the cost performance is quite moderate, and the price of shrimp in many inland cities is more than 50 yuan, so many people have placed orders, including Mr. Wang in the show.
When Dong Yuhui and other Oriental selection anchors promoted the sale, they said that this Ecuadorian prawn product was said to be imported wild shrimp, 100% caught at sea, and also depicted a lot of scenes of shrimp fishing in the ocean, which made it easier to believe that this product really came from South America and was really wild.
When Mr. Wang was still in the fantasy, he questioned the goods sent by the merchant.
As we all know, all goods imported from abroad, whether seafood, vegetables, fruits and drinks, clothing, their packaging needs to be printed with Chinese and English and other Chinese words to describe, but the imported shrimp received by Mr. Wang only has Chinese logo.
Mr. Wang also submitted these concerns to the customer service of Oriental Selection, but he never received feedback from the platform.
In order to find out whether this prawn is wild overseas or farmed, Mr. Wang specially purchased the same variety of goods in the market through the information provided by the merchant, and found that all the information, including the real imported Ecuadorian white shrimp, was also written with the word farming.
Moreover, Mr. Wang also asked some seafood sellers, and got the news that this thing is not wild in China, all of them are artificially farmed.
This was also confirmed by TV reporters through visits to aquatic markets and wholesale places in various parts of Shandong. Some farmers will come out in a circle by the sea, the water is indeed seawater, but the growth method is carried out under artificial intervention. Businesses use this to confuse concepts and mislead consumers, and what grows in the sea is wild. Many platform sales anchors do not know much about this industry, so they are misled by the supplier's concept of seawater.
Through various studies, Mr. Wang suspected that the product sold by the Oriental Selection Platform had manipulated the secondary packaging, covering the original product information materials, for fear that others would see that this Ecuadorian shrimp was artificially farmed.
Everyone knows that the price difference between wild and farmed is very large, some are one or two times, some are as high as ten times, especially seafood commodities.
After waiting for more than half a year, Mr. Wang did not get an after-sales reply from the Oriental Selection Platform, and in desperation, Mr. Wang had to sue the Oriental Selection Platform and Qingdao Langhai Supplier through formal channels.
After receiving the complaint news, Oriental Selection immediately sent a team to contact Mr. Wang, hoping to negotiate the dispute amicably.
Mr. Wang said that the CEO of Oriental Selection (presumably Dongfang Xiaosun) first apologized, explaining that they were also deceived by the information provided by the supplier, and had now interrupted the business cooperation between the two parties, and pulled him into the platform blacklist, no longer accepting any products from this supplier.
The customer service representative of Oriental Selection told Mr. Wang that in June 2022, due to Dong Yuhui's sudden popularity, the pressure on the company to receive orders increased sharply, and many logistics work and customer service teams lacked experience in the process of dealing with various emergencies, including product selection, quality inspection, etc., so many customer feedback information was not handled in a timely manner.
It is reported that this company called Qingdao Langhai Economic and Trade Co., Ltd. not only provides prawn product information is fake, but even the address searched on the Internet is also fake, when the reporter went to Shandong to investigate, he found that the registered address was a furniture city.
According to information disclosed by other seafood suppliers, the business has been shut down due to poor management.
Other dealers also broke the news that more than 95% of the so-called wild shrimp sold on the current online platform are farmed in captivity, and the wild output simply cannot reach the daily consumption amount.
The reporter visited a number of aquatic producers and gave the same information, this Ecuadorian white shrimp is almost all farmed in the mainland, there is no wild.
Near the special time point of 315, many live streaming platforms and anchors have become ants on the hot pot, and the Kuaishou Simba live broadcast room was blocked by the platform a few days ago, and the two anchor platforms of Oriental Selection and Xiao Yangge have also become the focus of attention from all walks of life.
Especially Dong Yuhui of Oriental Selection, the popularity seems to have slowed down recently, and when the live broadcast, the amount of fan attention is not as much as before, and it has not broken through the 100,000 mark several times.
In addition to the aesthetic fatigue of the audience, there may be some product problems, after all, no matter how good Dong Yuhui's story is, if the audience buys a product after buying home, if there is a defect, it will also have a decline in favorability for the platform and the anchor.
#315全民季 #
#头条创作挑战赛 #