As one of the famous contemporary "wallet assassins", the shared charging treasure is always taken out every three to five to ridicule. The slots are mainly focused on soaring prices, charging is too slow, and it is difficult to borrow and repay.
"I use its electricity, it sucks my blood." This is the talk show actor House ridiculed the expensive baggage of sharing charging treasures in the show.
During the two sessions of the National People's Congress this year, Lu Man, a deputy to the National People's Congress, made suggestions: (1) it is proposed to introduce industry specifications for shared charging treasures; (2) In terms of clarifying the charging standards, refund deadlines, and contract terms, relevant departments should urge the platform to strengthen rectification, so that consumers can see the charging standards directly or by scanning the code.
In order to understand the consumption pain points of shared charging treasure services, the Hangzhou Municipal Consumer Protection Commission jointly carried out a special supervision and investigation of shared charging treasures in the main urban area of Hangzhou at the end of 2022. On March 13 this year, the results of the supervision survey were released. The survey results show that half of the people have encountered different charging standards in different scenarios, and at the same time, nearly half of them are dissatisfied with the charging speed.
The price of shared charging treasure is on the high side
Up to 20% in 30 minutes charge
According to a survey by the Hangzhou Consumer Protection Commission, 71.7% of respondents said that the reasonable price of the hourly charge of the shared charging treasure is 1 yuan - 2 yuan / hour, but in actual use, more than 70% of the respondents said that the price is higher than expected, and the general price is 2 yuan - 3 yuan / hour. At the same time, 84.7% of respondents felt that the billing price of charging treasures had risen sharply in recent years, and 56.0% of respondents said that they had encountered problems with different charging standards in different scenarios. 26.7% of respondents said that there is a problem of excessive collection and transmission of personal information without explicit or consent.
The on-site experience found that there are differences in the prices of different brands in the same area, and there are differences in the prices of the same brand in different regions, even if the prices of different stores on the same floor are different.
At present, the rental price of shared charging treasures in the market is mostly 3 yuan per hour, while the price of popular attractions, commercial areas, stations and other places ranges from 4 to 6 yuan per hour; At some points, the price even reaches 8 yuan per hour.
The magic is that despite the rising prices, the user experience doesn't seem to be improving.
Image source: Chao News Client
Among the 1006 respondents, 388, 50 and 16 were dissatisfied with the charging speed of the shared charging treasure, accounting for 45.4%.
Professional test data shows that the mobile phone charging capacity of the shared charging treasure can reach 20% in 30 minutes, the mobile phone charging volume in 60 minutes can reach about 40%, the charging volume of some brands in 90 minutes is only more than 40%, and the non-shared charging treasure can charge the mobile phone with an average of 33% in 30 minutes.
In the market, 3 types of charging treasures such as Pinsheng randomly purchased have a charging capacity of more than 30% in 30 minutes.
The relevant person in charge of Hangzhou Consumer Protection Commission said that under normal circumstances, the charger of the charging treasure will have 20% to 30% loss after 500 chargers, and the warranty period of the qualified shared charging treasure is best half a year, because with the addition of charging, use, environment and other factors, the service life will be greatly shortened, in order to reduce unnecessary safety hazards, it is recommended to replace the shared charging treasure within two months.
Why did the shared power bank become a "charging assassin"?
In 2015, with the rise of the concept of sharing economy, the shared charging treasure was born and developed rapidly. In the second half of 2018, most brands were priced at 1 yuan per hour. In recent years, the shared charging treasure has begun to raise prices.
According to incomplete statistics from the Sullivan report, from 2017 to 2020, the hourly rental price of the shared charging treasure increased from 0.5 yuan to 4 yuan, and in some hot spots, bars and other occasions, there was even a high price of 10 yuan per hour, in order to reduce the "sting" of users, each brand also switched the rental billing standard to a half-hour unit price.
Some practitioners said that in order to seize the market, many companies increase the share ratio with high-traffic merchants when laying points, and some brands directly give 90% of the share to merchants when laying points, so that calculated, 1 piece to give 9 Mao, plus the salesman's commission, the cost and loss of the machine, the rest of the money is difficult to survive.
Under the competition, increasing the final price of sales to users is also the easiest and most direct means of earning more stop loss.
In April 2021, Monster Charging (EM. US) NASDAQ went public, becoming one of the few surviving children in the sharing economy, according to the prospectus at that time, Monster Charging achieved revenue of 2.02 billion yuan and 2.81 billion yuan in 2019 and 2020, respectively, and net profit of 160 million yuan and 75.43 million yuan, but a good development momentum quickly changed after listing.
From the third quarter of 2021, Monster Charging began to lose money for five quarters, according to the financial report, by the third quarter of 2022, Monster Charging lost 79.4 million yuan, 68.5 million yuan, 96.4 million yuan, 184.5 million yuan, and 95.8 million yuan, respectively. In the four quarters of the latest year, the total loss of monster charging reached 429 million yuan.
At the same time, in terms of stock prices, the stock price of Monster Charging has fallen from a maximum of $10 per share to $1.34 per share today, a cumulative decline of nearly 90%.
Behind the performance of the "first stock of charging treasure", people can't help but wonder: Is sharing charging treasure really a business that works?
Editor|Lu Xiangyong Du Bo
Proofreading | Cheng Peng
Daily economic news is synthesized from Urban Express, Chao News Client, CCTV News Client, and 21st Century Business Herald
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