With the development of the new era, young people are less and less likely to go to crowded and noisy places, and most Internet cafes and KTV have also closed their doors. It's a good time for esports hotels. Playing online games and driving black cars with friends is undoubtedly a good choice, but even so, different esports hotels are very different, and it can be said that it is a double heaven of ice and fire.
Some e-sports hotels, indeed hot business, a room is difficult to find, even need to make a reservation in advance, no recharge, not members can not book a room online; A large part of the e-sports hotels, business is okay, the occupancy rate can reach 70-80%, and it can be basically full on weekends.
But there are also some e-sports hotels, whether online or offline, there are not many bookers, the occupancy rate is low, the business is not good, the staff is not morale, listless, caught in a vicious circle, many e-sports hotels began to be listed and transferred, investors have to admit compensation.
It is also an e-sports hotel, and it has also encountered the closure of Internet cafes, some have a hot business and made a lot of money, and some have no choice but to transfer. Why is the gap so large?
I think that although there is a good opportunity for esports hotels, it does not mean that you can make money by opening an esports hotel. Esports hotel results vary widely due to congenital or acquired defects.
In essence, e-sports hotels belong to the hotel industry because it increases the elements and content of e-sports, attracts many young people who like to play games and e-sports, and begins to embark on the path of rapid development with wedding hotels and couple hotels belonging to the same category of specialty hotels.
The hotel industry is an ancient industry with long investment cycles and low returns, but the entire hotel has also been affected by the pandemic, with a significant drop in occupancy and a big impact on profits. Overall, hospitality is not a fast-paying industry, which is different from what esports hotel investors expect.
As a characteristic hotel, e-sports hotels have quickly been recognized and loved by young people and have developed rapidly. In order to catch up with this opportunity, some esports hotels have problems congenital and acquired, and even do not take these problems into account when investing, resulting in uncompensable operations in the later stage and dismal business.
In terms of site selection, some e-sports hotels only focus on passenger flow and location, without considering the room type, water supply and sewerage, front desk, linen room, electricity and air conditioning location customer experience is not good, either the room type is single, or the front desk is too small, or the hygiene is not up to standard, and even some water will have problems, customers generally will not buy.
In terms of decoration, the early decoration into the e-sports style, not only the decoration cost is high, beyond the budget, the same style also blocks some customers who do not like this style very much, some customers who want to experience normal accommodation, because the price is higher than the same level of hotels, there is no choice but to leave.
In terms of marketing, most of the customers of e-sports hotels come from the Internet, how to market online to attract customers, many e-sports hotels do not, not to say that Meituan, set up special rooms, can attract customers to the store, in addition, some e-sports hotels do not consider about 12% of the online booking service fee.
In terms of operation, hotels must have process, standardization and specialization to give customers a good experience, but many e-sports hotels do not have systematic processes and effective supervision in this regard, resulting in low evaluation of accommodation standards by customers, which also affects customer satisfaction.
There are also some e-sports hotels that do not have a professional charging system (such as Nebulas), either use the hotel's charging system or manual accounts, giving customers a very unprofessional feeling, even if the hardware configuration is high, customers will not necessarily choose to stay.
Due to these congenital or acquired defects, customers have high expectations for some e-sports hotels, but after the actual stay, they find that they are far from meeting their expectations, and they are disappointed, so they no longer bring friends, do not continue to charge, choose other e-sports hotels from time to time, business is not as good as a day, can not make money is certain.
Therefore, before entering this industry, we still have to do sufficient preparation and research work in advance, avoid detours, try to avoid the appearance of losses, and also remind friends who want to enter this industry, do not invest in the hot head, or do the basic homework first, everything is difficult at the beginning.