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Needless to say, Samsung's popularity belongs to the world's well-known large enterprises, and the global market accounts for an amazing proportion.
Samsung's electronic products have always been widely loved by consumers and have seized the opportunity in the market.
Although Samsung's current development trend is not as good as before, Samsung still occupies a very important position in the world, with mobile phone sales exceeding 260 million ranking first in the world, and the reasons behind it are worth pondering.
It is understood that Samsung has lost the mainland market. The reasons for the loss of the mainland market can be attributed to the following.
First, Samsung's marketing strategy is not controlled, and the mobile phones currently set by Samsung are actually not in line with consumers' purchase psychology.
The speed of new mobile phones is also slower than that of other mobile phone brands, and consumers must choose other new brands first.
Samsung's publicity and promotion in the mainland is not strong enough, and Samsung is not cost-effective in mobile phones of the same price, which is why Samsung's performance in the mainland mobile phone market is not outstanding.
Second, the market competition environment faced by Samsung in the mainland is different.
The mainland market is an emerging mobile phone development market, the people's recognition of foreign brand mobile phones is relatively low, Samsung in the mainland the first challenge to experience is the domestic local brand challenge.
Local mobile phone manufacturers have made great progress in product style design and configuration, so that many people are willing to buy, which makes Samsung's situation in the mainland very embarrassing.
Looking at the world, Samsung's position is still very eye-catching, with mobile phone sales exceeding 100 million. Samsung's international popularity is high, and users recognize the brand very much.
Samsung phones are excellent and smooth to operate.
Samsung's advantage in the mainland market is not obvious, which reminds us that if a company wants to establish a development advantage in various countries around the world, it must first get China.
The development potential of the Chinese market has a profound impact on the world market.
Let's now review Samsung's history and draw lessons from its development.
Samsung is the largest electronics manufacturer in South Korea, and the military industry is also Samsung's main business.
In 1992, Samsung officially entered the mainland market, and a year later established the first Samsung organization in Beijing.
As the mainland economy becomes more and more developed, Samsung has gradually expanded its market in the mainland. In 1997, Samsung built its first production base in the mainland.
In the following ten years, Samsung has achieved brilliant development performance in the mainland market. In 2000, Samsung's total sales in mainland China exceeded one billion US dollars.
In 2007, Samsung became the number one brand in the mainland mobile phone market.
In 2011, Samsung's annual sales in mainland China exceeded 2.5 billion US dollars, directly surpassing all mobile phone brands in the market at that time.
In recent years, Samsung's development momentum in the mainland has not been as good as before, and Samsung's market share in the mainland has dropped from 20% in 2013 to 3% now, basically retreating from the mainland market.
In 2016, there was an explosion in Samsung mobile phones, which caused Samsung's market value to plummet, and its market share fell a lot.
Despite this, Samsung maintained its lead in the global market, accounting for 22.3% of the global market.
All thanks to Samsung's control of the high-end market and its achievements in the field of 5G.
From Samsung's sales data in recent years, it is only not good enough in the mainland market, and its sales in other countries are still very good.
In the second quarter of 2021, Samsung accounted for nearly 19% of the global smartphone market share, ranking first, followed by Xiaomi and Apple in third place.
Samsung Group is involved in a wide range of businesses, electronics, semiconductors, displays and so on.
Among them, semiconductors have always been the focus of Samsung's research, and Samsung has always been leading in the field of semiconductors and has absolute right to speak.
Samsung OLED displays account for a lot of the market, providing screens for electronic products such as smartphones and tablets.
Not only that, Samsung has also increased investment in artificial intelligence, Internet of Things, and 5G to meet the needs and competition of different markets.
Samsung launched the Galaxy series in 2020, and soon after launched the Galaxy Z Foid, etc., Samsung has also developed in the fields of wearable devices and smart homes, which can be said to be blooming everywhere.
In summary, Samsung maintains its global leadership, thanks to continuous technological innovation and diversified industrial layout, so as to maintain a competitive advantage in the market.
Mainland enterprises should also learn from Samsung, learn to shine in one field, and not forget to open up new fields to keep pace with the times, so that they will not be out of touch with the times, which is conducive to the transformation and innovative development of enterprises.
What do you have to say about this? Welcome to leave your opinion in the comment area!