Merchants and dealers idle crab coupons to profit, but consumers have no crabs to redeem
Super hair! "Paper crabs" run rampant in the city
Industry insiders pointed out that the control of crab coupon chaos should start from the source, and the issuer of coupons by merchants should be supervised
In recent years, crab coupons have been produced and sold in a double boom because of their ease of carrying and gifts, but they have also been criticized many times because of their difficulty in exchanging and the long time for picking up goods. Recently, the "Workers Daily" reporter investigated and found that behind "a coupon in hand, crabs are difficult to find", is the trick of merchants to hype crab coupons. The issuer of the brokerage company issued excessive card coupons and then bought back at a low price, and the dealers sold the coupons at a high price while discounting the coupons, just the left hand to the right hand, so that the "virtual crab" turned in a circle. Finally, the issuers and distributors make a lot of money, but the consumer bears the risk of no crab to redeem.
In Taobao, through keyword search, it can be found that there are hundreds of hairy crab gift certificate franchise stores. Some head stores ask celebrities to endorse them, and their main monthly sales even exceed 100,000 copies. Curiously, in some second-hand trading platforms, the crab coupon recycling business is equally hot. It is worth noting that these second-hand merchants do not take advantage of the crab season to do a hammer deal, but have long-term and stable purchase of crab coupons, and only recover a few specific brands, with a high turnover rate. When asked why, a merchant said that "small brands are not accepted and are not easy to deal with."
So, why do big-name crab coupons flow to the market after being bought in bulk? A dealer told reporters that as far as second-hand transactions are concerned, the reason why the price difference is huge but still has a considerable transaction volume is mainly due to the "gift" attribute of hairy crabs. "Gift givers give high-priced gifts and feel that they have face, and recipients sell crab coupons at low prices to get benefits." The gift itself implies a value exchange, which makes the actual value of the crab coupon less important and makes the business model sustainable. ”
"The essence of the crab coupon speculation is the 'securitization' of hairy crabs." Pan Helin, executive dean of the Digital Economy Research Institute of Zhongnan University of Economics and Law, said that crab coupons, as pre-sale coupons, need to be purchased by consumers in advance, and hairy crabs are picked up after listing, which forms futures. However, in the process of fulfilling financial attributes, hairy crabs lack supervision and regulation, and the final performance of the contract is not guaranteed. As long as the crab coupons are put into the market to complete a closed-loop cycle, the merchants can make a profit without breeding crabs.
Merchants empty gloves white wolf, the final pay is still the consumer. The reporter found that in the crab coupon trading comment area of the e-commerce platform, there were many bad reviews and accusations from buyers. In addition to the complaints about the poor quality of crabs and the wrong goods, consumer dissatisfaction is mainly concentrated in the difficulty of picking up goods or even not picking up goods.
Why can't I always pick up the goods? Because crabs simply aren't enough. Cui Yong, an aquatic products wholesale practitioner, gave an example to reporters, for example, the merchant only raised 20 crabs, but dared to sell 100 crab coupons, and the remaining 80 were idling in the virtual trading channel. Once the exchange volume exceeds the actual supply capacity, find an excuse to delay the time, or even run away.
Wang Xiaoyi, deputy director of the Department of Marketing at the School of Management of Zhejiang University, said that the price of crabs was coaxed up during the idling of crab coupons. The threshold for eating crabs is constantly rising, making ordinary consumers prohibitive.
In this regard, industry insiders pointed out that the control of crab coupon chaos should start from the source. In addition to the redemption link, the relevant departments should also supervise the bond issuance link of the merchants, intervene in advance and verify their supply capacity, timely stop the merchants whose coupon volume does not match the strength, tie the rope of supervision, and cannot let the "paper crabs" that cannot become real crabs run rampant in the world. (Reporter Chen Xi)
Source: Workers Daily