AMI was founded in Paris in 2011 and has been inspired by Paris ever since. The name brand offers stylish and comprehensive collections for men and women, blurring the line between casual and fashion. The name AMI is the French word for "friend" and is spelled with the initials of Alexandre Mattiussi, the brand's founder and creative director. AMI captures a special type of nature in the French capital, a young and calm and carefree character. AMI stands for a relaxed, authentic, friendly and stylish attitude and won the prestigious ANDAM Award in 2013. AMI currently has 20 stores in Paris, New York, Tokyo, London, Seoul, and Chinese mainland. In addition, there are more than 500 global points of sale.
Alexandre Mattiussi was born in 1980 in the small town of Gizeux, 70 miles from Paris. He became the only young boy in town to learn ballet. "In a way, the experience of studying ballet between the ages of 4 and 14 has shaped my creativity, whether it is fashion or dance, it is closely related to the body, body awareness. When I was a dancer, I loved the 360-degree landscape, not only about the dance itself, but also how to shape and perfect it, the soundtrack, the stage design, the theatrical concept, etc. The dance performance is a big show in itself. That's why I was able to switch to fashion design relatively smoothly, because the creative process between the two is deeply connected. Alexandre Mattiussi said.
Alexandre Mattiussi, 21, interned at French luxury brand Dior, before moving to work for Marc Jacobs, an American designer brand at Givenchy menswear. In 2002, Alexandre Mattiussi founded her own personal label, Ami, but it ended in a bad run after only two years. In 2011, the brand was relaunched.