More than a decade ago, as soon as C Luo appeared at Manchester United, he chose the first two letters and numbers 7 of his name as trademarks, establishing a global business empire
Cristiano Ronaldo used to wear the number 28 at Sporting Lisbon, the number 9 at Real Madrid and the number 17 in Portugal. However, his brand is linked to Manchester United's number 7. After Luis Figo retired from Portugal, Cristiano Ronaldo also took over the No. 7 and inherited it from another legendary figure when he came to Real Madrid, Raul Gonzalez. This summer, when Cristiano Ronaldo returned to Old Trafford, United persuaded Edgar Cavani to drop the No. 7.
"CR7" is considered the perfect name for a brand. According to Nike, this is the ideal term for product marketing because it's intuitive, concise, and can spread quickly around the world.
After more than ten years of personal brand development, C Luo has introduced "CR7" to the world. The Portuguese superstar's iconic status in the business world is higher than any other player.
"CR7" products span all industries, from fashion to restaurants, hotels... In 2015, Portuguese astronomers even named a new galaxy in the universe with the pillar "Cosmos Redshift 7," abbreviated as "CR7," in praise of fellow soccer superstars.
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