Text/Blue Phoenix
It is said that the entertainment industry has ushered in a cold winter, but for many artists, this winter is not so cold.
Veteran singer Su Rui recently participated in a commercial event and sang her classic song "If the wine is dry and sells nothing".
Judging from the photos at the scene, the 67-year-old Su Rui is a bit blessed, but her state is still brave, her singing voice is loud and beautiful, and a classic song is quite singing.
However, a closer look at the location of Su Rui's singing seems to be a brand opening event in a third- and fourth-tier city, and judging from the furnishings and layout of the scene, it is not a tall invitation.
However, according to people familiar with the matter, these brands are quite fond of inviting these veteran singers with golden songs, and these singers are even more popular than young artists.
Su Rui has always been known for her strength in the music world, in the early years of HK development was not smooth, she rushed to Treasure Island, but accidentally became popular for singing the theme song of the TV series, even if today's popularity has declined, this golden song is still Su Rui's "only magic weapon" for walking the rivers and lakes.
During the development of Treasure Island, Su Rui has cooperated with many well-known musicians and won many awards.
Later, the entertainment environment of Treasure Island and HK declined, coupled with the invasion of popular music from Japan, South Korea, Europe and the United States, and soon these musicians and singers were gradually forgotten by the outside world because they did not have enough exposure.
In recent years, Su Rui has close ties with the mainland music scene, and even appeared on CCTV Spring Festival Gala in 2018.
In addition to participating in various evenings in the mainland, Su Rui is also similar to other veteran singers, holding concerts in many asian countries. In fact, the influence of this group of singers was quite large, and many Southeast Asian countries were quite familiar with their works, so naturally there would be people to pay for concerts.
Being able to appear on the stage of the Spring Festival Gala can still prove the mainland's favor and recognition of Su Rui from the side, and the reason why she has been favored by the mainland production department may also be related to the popularity of Taiwan opera in the mainland.
Once a Taiwan drama in the mainland is almost a hegemonic situation, no other drama competes with it, and the songs related to the series have become popular because of the popularity of the series, and the recognition of passers-by is extremely high.
Although the name Su Rui is not familiar to many audiences, the melody of "If the Wine Is Sold Without" is a collective memory in the hearts of a generation, which is not difficult to explain why such stores are more inclined to invite veteran singers such as Su Rui.
The location of these veteran singers is generally not first-tier or super-first-tier cities, so the latest popular songs are not highly sung locally.
In addition, the owners of these brands have also been influenced by Taiwanese dramas, with a "memory complex", when inviting artists, the first time they will think of these veteran singers.
It is no wonder that some people say that although the bouncing love beans seem to be glamorous, in fact, their lives are not good compared to these veteran singers with classic song bodies.
Although these veteran singers have left the music scene and even basically stopped releasing new works, there is never a shortage of people who are willing to pay for them with their memories and feelings.
Love beans are different, they are the product of the rice circle economy, coupled with the business ability of most love beans is average.
Even if some aidou has the so-called creative ability, the degree of self-composing is not high, it is just a carnival in the fan circle, and there is no basic disk and market in this non-first-tier city.
It can be seen that although the entertainment industry is fiercely competitive and new people are emerging, if the singers have classic golden songs, even if they are no longer brilliant, they can at least have food and clothing, and there will be many invitations to come to the door.
However, for the love beans, having a classic golden song is an unattainable dream.
Today, the entire recording industry is in a long stage of transformation, and musicians and artists themselves do not know how to produce works that are both satisfactory to the public and show their spirit of exploration.
In fact, instead of making some experimental music that no one can understand, it is better to have a golden song like Su Rui that can "retire" and go all over the world in one move.
Have you heard Su Rui's "If the Wine Sells Nothing"?