Simba tore each other again.
On the evening of March 8, due to accusations in the live broadcast room of Kuaishou for creating false popularity and data, the live broadcast room of Kuaishou head anchor Simba was banned because it did not meet community norms.
During the live broadcast, Simba said angrily: "Who stopped me broadcasting? If you don't know, you can't do anything about it! Open your mouth today, unless you don't do it, or you change it immediately, the emotional anchor is not dead, and you are invincible! ”
"Does a certain hand staff have a father or a mother, why do they help them fake popularity, and how much money does it cost to brush 100 million? Use me to speak the data? Do you care about the matter of harming the common people, who you have a meeting to study, who leaked this technical secret? What else can you do. ”
It is understood that Simba publicly accused the live broadcast platform of conniving at some emotional anchors "data fraud", these people's live broadcast room shows that there are 1 million, but in fact there are not even 50,000 real people, there are only 100,000 people in the 5 million live broadcast room, and then the staff of the platform cooperate with these anchors, it is the platform that cooperates and takes the lead in counterfeiting popularity and brushing.
Simba also said that these emotional anchors often pit the people, live broadcast with various scripts, popularity and stories are fake, and the platform also deliberately and accurately pushes those elderly people who will not return to sell things, which is really incomprehensible.
Subsequently, the Kuaishou platform struck hard and banned the relevant live broadcast room.
It is worth mentioning that Simba has been banned many times before.
In 2020, Simba sold bird's nest in a live broadcast, claiming that it was a high-end product of thousands of yuan, within a few days of the live broadcast, some fans received the goods, but after opening the package, they found that the real thing was different from the bird's nest in the live broadcast, and the soft and thick bird's nest dismantled by the live broadcast did look good, but after receiving it, it was no different from sugar water.
As a result, the fan exposed the matter and the Market Supervision Administration entered the investigation.
In December 2020, the Guangzhou Municipal Administration for Market Regulation reported on the investigation and handling of the "Simba Live Instant Bird's Nest" incident.
In the end, Simba's related companies were fined 900,000 yuan, the brand side was fined 2 million yuan, and Simba Kuaishou account was banned for 60 days.
In August 2022, Simba posted a long post on his personal account saying that he was not the only one who had brought fake bird's nest.
"Many Internet celebrities and celebrities on a short video platform have sold the same bird's nest, with a sales price of more than 300 per order, and the promotional content is firmly false propaganda and exaggerated publicity." Simba said.
Shortly after the long article was issued, Simba's short video platform's live broadcast room was banned for 24 hours for "demeaning or damaging the platform's image." ”
Simba's ban has sparked widespread controversy and discussion.
Some netizens said, don't be too crazy, the platform can still operate without anyone, but you don't do anything with the platform every day, you remember that you are an Internet celebrity, and you rely on the platform to eat.
Some netizens also said that this time the sugar water had to be drunk by themselves, and the family couldn't drink it if they wanted to, who gave the platform the courage, not afraid that he would buy the platform backhanded? Simba still has 400 tons of gold in his house, when will he take it out to give some benefits to his family.
Some people also believe that the overly strict management mechanism of Kuaishou platform restricts the freedom of speech and creative space of self-media people, and damages their interests and image.
Industry insiders said that for self-media people, how to maintain freedom of speech while avoiding violating relevant laws and regulations has become a difficult problem.
They need to be more cautious when publishing content, pay attention to their words and actions, and comply with relevant rules and regulations.
At the same time, self-media platforms also need to strengthen the management and supervision of self-media people to ensure that their freedom of expression will not harm the public interest and stability.