Recently, a divine comedy has become popular on major short video network platforms! That is Li Ronghao's new song --- "Plum Sauce".
Not only occupies the top of the charts, but also attracts the pursuit of many Internet experts, and various topics have been topped:
"What is Ume sauce", "Looking for a girl with Ume sauce", "Mint boy with a girl with Ume sauce", "Plum sauce doesn't really exist" ...
On any platform, you can hear "your shallow smile is like plum sauce, I taste the lipstick mint taste at the corner of your mouth".
Surely, there must be love and hate, and the well-known music critic Ding Taisheng slammed "Wumeizi Sauce", making the song popular again. ：
"A strong Chinese rural style, mixed with the hot elements of the current short video, you can't hide."
"It's simply vulgar, using the word vulgar to describe this song, the word vulgar has become vulgar."
He said bitterly: "Original musicians like Li Ronghao have joined the ranks of the short video platform's Divine Comedy Chart, what a sad thing." ”
More and more people expressed disappointment with Li Ronghao: ""Wumeizi Sauce" is indeed unforgivable.
If it is a person like Li Ronghao, he does not pursue any artistic expression, and to create such a song, it is simply a kind of blasphemy to the listeners in 2023! ”
Some said they didn't want to hear the song again: "My New Year's resolution and birthday resolution this year is that the world will never hear Lee Young-ho's 'Plum Sauce' again." ”
So why does such a simple "sugar water" song cause such a big debate? There are two main reasons.
First, the audience's expectations for Li Ronghao are high.
Did you know that he was shortlisted for the Golden Melody Award 9 times and was the first mainland singer to win the Golden Melody Award for "Best Newcomer".
The previous works "Li Bai" and "Young and Talented" are both an examination of the gap between life ideals and reality, and "Ears" and "Quit Smoking" are both a thick and delicate feeling.
Many people feel that if Li Ronghao also begins to create this kind of simple tune, with brainwashing, superficial songs with large lyrics, it is inevitable that there will be "suspicions" that cater to the market.
Second, people are tired of assembly line short video songs.
Once, rock singer-songwriter Zheng Jun voiced his heart: "Now nine out of ten songs on the chart can't be listened to, although it is fire, but I listen to it is." ”
When Li Zongsheng attended the Golden Melody International Symposium, he said in an extremely disappointed tone: "My biggest pain is to find that most of the content is garbage, and if you feed consumers pig food, he will become a pig." ”
In fact, in the current context of the Chinese song industry, it is already very good to hear "Wumeizi Sauce".
Click on the official music charts of major platforms, you will find that most of the popular songs in the past two years are some short videos and brainwashed songs.
Even if you plug your ears, you can't dodge.
Let's listen to the brainwashing songs that are now on fire, what is it like?
Some tunes are noisy, the lyrics are hollow, the production is crude, brainwashed for the sake of brainwashing:
"Big Pixiu, big Pixiu, big Pixiu, big Pixiu, drink white wine, drink beer, drink red wine, drink foreign wine..."
"Hey Ah Ah you are my baby, I want your taste faintly, baby baby let's toast, this is your favorite spade A..."
"You say mouth toot, toot toot, toot and toot and you'll come..."
Some people want to show an ancient style, but in fact, the lyrics of these songs are all kinds of strange changes:
"The overlord put away the sword, and Farewell Ji has also gone away..."
"The world is for the father, I am the mother..."
"My name is Chang'an, your name is Hometown, and the world laughs that Chang'an returns to Hometown..."
The reason why short video music is selling hot, many times, is that there is a group of people, according to market data, to guide, batch factory the same production.
Big data is used to analyze popular songs such as keywords, chords, beats, etc., and then produce them in large batches according to consumer preferences.
A musician said bluntly in an interview: "Most short video divine comedy has a low threshold for creation, and you can make a song in as little as 4 hours. ”
I think back to my time at school, when I was feeling down, I loved to take my headset and play my songs in MP3.
At that time, they sang: "Azure waits for smoke and rain, and I am waiting for you." ”
"Who is playing a song with the pipa to break the east wind, the maple leaf will dye the story ending, I can see through."
"I look at Lu Meng's entrance is a little narrow, I met you is the most beautiful accident."
"Loneliness is the carnival of one person, the carnival, the loneliness of a group of people."
At that time, the song, as Luo Dayou said. "After laughing and crying, we can continue to find our own antidote in the face of the clear wind and moon."
So far, I have hardly listened to a new song, because those short videos of God songs have not brought me any emotional comfort.
The sad truth is that the divine comedy that often appears in short videos only reveals the impetuous side of today's society.
Too much non-nutritious information noise, too much cultural saccharin, in our ordinary life, constantly bombarding us.
We impetuous people need vulgar and brainwashing songs; vulgar short films that need fresh and exciting excitement; Online games that need to continue to provide monetary rewards to keep your boring life going.
The University of Virginia conducted an experiment: recruited a group of volunteers and left them in an empty room for 15 minutes.
During this lab time, these volunteers have two options:
One is to do nothing there and wait quietly until the end of the experimental time limit;
The second is to hold down the electric shock button and expose yourself to a slight electrical stimulus to kill time.
At the beginning, the volunteers solemnly promised that they would not press the "electric shock" button.
However, the deadline has not yet arrived, and more than half of the subjects would rather be shocked than do nothing.
One of them volunteered, for 15 minutes, and electrocuted himself 190 times.
As Liang Wendao's writer said: "Impetuosity is the collective illness of this era. ”
Being constantly stimulated by such a stimulus makes you more and more impetuous, more and more superficial, and only makes you more hollow.
Perhaps, it's time to learn how to filter, how to cut off the root of all impetuosity, so that you can make your life more conscious.
So, how to screen?
Two ways are recommended.
Information filtering, switching from a negative, passive model to a positive model.
At an elite conference in San Francisco, the following was said:
"Stuff 80% of people with pacifiers, such as short videos, soap operas, games, variety shows, etc., so that they are addicted to cheap pleasures, so as to lose the ability to think and the desire to make class transitions."
Avoid too much and worthless information, avoid the attention traps set for you by others;
Actively select content that is meaningful to your own development, and do not passively receive useless information provided by algorithms;
You can keep your head clear in the flood of information.
Environmental filtration.
In "Sweeping Power", Mitsuhiro Uta once mentioned: "Your life is actually like your own room. ”
If you often feel empty and want to enjoy short-term happiness, but are not willing to face the real world, it is time to pack up the "house".
Keeping the "indoor" clean is also a kind of cultivation, and cleaning the "indoor" is a test of the "sweeping power", which sweeps away not only dust, but also various discordant thoughts.
The so-called "giving" means giving up "giving", giving up "giving", and giving up the desire to "give"; It's not just your own things that you organize, but also your own thinking and life.
As Maugham's The Moon and Sixpence puts it,
"Remember that above the ordinary material life, there is a more fascinating spiritual world."
I hope that we can find a glimmer of light in those rude and superficial stimuli.
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