March 9, 2023 | Total Issue 3170
"Crazy" is over, and Zhang Songwen's popularity begins.
How hot is it?
His Weibo likes rose from a few thousand to more than two million; All the details of life in the past were regarded as treasure archaeology by netizens, including the national K song account; Wearing a mask at the vegetable market will also be recognized for a group photo, and fans will frequently pick up the airport.
Recently, "Zhang Songwen hopes that everyone will not pick up the airport" has been on the hot search, and Zhang Songwen's signed photo was resold for 8,000 yuan a piece, which caused widespread discussion as a speechless incident.
A thousand words came together into one sentence: "Tell Lao Mo that Gao Qiqiang is surrounded by rice circles." ”
Zhang Songwen, the rice circle, two parallel lines that would not intersect, will unbelievably meet in 2023.
How so?
Gao Qiqiang's highlights, Zhang Songwen's "heterogeneous attributes", and uncle circle traffic have gradually become trends. This is also the three factors that interpret Zhang Songwen's surrounded by rice circles.
In "Crazy", which is full of ruthlessness and drama, Gao Qiqiang (played by Zhang Songwen) does not need to be detailed, but the character highlights also make the audience fall into an obsessive and fanatical state of "no distinction between people and actors", which is worth talking about.
First of all, Gao Qiqiang and Zhang Songwen both have the inspirational sense of the counterattack of small people, which combines grounding and "godfatherhood".
Open Zhang Songwen's actor resume, and there are four obvious words written - "late bloomer". Born in 1976, had his first role in 2003, in 2018 with the movie "A Cloud Made of Rain in the Wind" Tang Yi outstanding circle, in 2020 with "Hidden Corner" Zhu Chaoyang (played by Rong Zishan) father Zhu Yongping a small explosion, in 2023 after the broadcast of "Crazy", it can be called "popular".
This year, he was 47 years old.
In the past 20 years, there has not been a spotlight on an actor, what kind of good steel must not rust into slag? Who can afford to wait like this?
Zhang Songwen can.
Zhang Songwen worked as a tour guide when he was young
It doesn't matter if the starting point is low. He turned his experience along the way into nourishment for performances and gave flesh and blood to the characters. It can be said that delicate pyrotechnics is the key word for Zhang Songwen to play Gao Qiqiang, and it is also the keyword for Zhang Songwen to write people.
For 20 years, he has been observing all kinds of characters, and he has to visit the wet market everywhere he goes, which has created his typical experiential performance style.
"Washing hands in the fish tank" is a detailed action widely praised by fishmonger Gao Qiqiang in "Crazy", which symbolizes the dignity of the small people, and must not be obtained by life experience.
Of course, Zhang Songwen also has his luck. It is not difficult to find that the three roles that have made him - Director Tang, Zhu Yongping and Gao Qiqiang - all have a strong Guangdong regional color and are very dependent on Guangdong local qi. And Zhang Songwen, born in Shaoguan, is not only familiar with the Cantonese lifestyle, but also immersed in fireworks for many years to understand human nature, so that he can "set off fireworks" on three Cantonese characters one after another, so that the dense and meticulous granularity of the performance will eventually come into play, and has also won the national reputation of "suggesting to check Zhang Songwen, it doesn't look like acting".
Zhang Songwen also directs performances for actors for many years, and is known as "textbook performance" and "star godfather" in the industry, and this experience is also talked about by netizens.
Secondly, "read "Sun Tzu's Art of War, Taste Qiqiang's Life" is the code word for "fans", who not only sincerely buy "Sun Tzu's Art of War", but also study Zhang Songwen's struggle history and comment area.
In such an impetuous era, how can a person who has been rejected and repeatedly frustrated by nearly 1,000 crews spend 20 years of bleak time without anxiety, and how can he be reborn in a desperate situation? This is too worthy of the "funeral" netizens to study.
Whether it is raising a cat named Fat Orange, taking care of a small courtyard in the suburbs of Beijing, or writing poems for the flowers and plants of the four seasons with animist eyes, they all reassured the hearts of netizens one by one.
Especially today, when the average person of the artist Weibo business person "fools learning", Zhang Songwen also manages Weibo by himself, communicates with ordinary netizens, golden sentences are frequent, warm and humorous, and makes netizens fascinated by this "outlier" - "He is not like a star, like a living person." ”
His experience makes people empathize, his expression makes people think, and his contrasts make people lovely.
After the national K song account was discovered, netizens went to listen to Zhang Songwen singing and sighed: The acting is so good, but the singing is so sad and so funny. The good deeds described his singing voice as "a sad cow", and fans Aiwu could not bear to say "ugly", but instead called it "the first affectionate in Old Factory Street".
His clumsiness and anachronism, among stars, are too rare. His appearance not only eliminated the public's hostility to the "per capita daily salary of 2.08 million" of stars in the entertainment industry, but also made people feel for a long time that actors are not a high-ranking existence, but just a profession.
In addition, Zhang Songwen is also the invisible "golden sentence king" among actors, one of the media's favorite interview subjects, because he is very expressive. This excellent business ability is probably possessed by a few actors such as Hao Lei and Tao Hong.
Poetic capture and detailed insight, stalk and funny, Zhang Songwen is not lacking.
For the explosion of popularity in the eyes of outsiders, Zhang Songwen once sighed, "People's lives are like this, shaking to a position, may not be what you think at all." Soon after, netizens discovered that Zhang Songwen had also published essays on the pure literary book "Tianya", and his talent was stamped.
We all know how strong the communication effect of golden sentences is, whether it is the media and marketing numbers, or UP lords and the general public, they all love catchy, memes and material golden sentences. Golden sentences can enhance an actor's recognizability, making the audience like this person more than the character.
Undoubtedly, Zhang Songwen's success does not rely on rice circles, but on business ability in place. However, it can't be resisted, the rice circle and traffic need Zhang Songwen, and "uncles" like him.
"Uncle", as the name suggests, is more mature than "brother", has acting skills and experience, and is younger and fresher than "Dad". When people are tired of watching the little fresh meat with mediocre acting skills, the painting style turns and aims at all kinds of beautiful and miserable "uncles".
In addition to Zhang Songwen, middle-aged actors such as Zhang Yi, Zhang Luyi, Yu Hewei, Wang Yang and Zheng Chengri in "Dark Glory" are very popular on major social platforms, and the material output is amazing. It can be said that their complex roles and self-disciplined self-motivated individuals provide the public with an imagination of another ideal male, a new species different from the "brother with no good looks and no strength" and the "greasy preaching dad".
Now, the list of "uncle circles" is still being updated, and the flow has just begun.
【Text/Flying Fish】