The "bankrupt" Xiaomi is still the third in the world; The "bankrupt" Apple is now the second highest in the world; The "collapsed" Samsung has been the first in sales for ten consecutive years.
In the major domestic information platforms, when we talk about smartphone brands, you will find that Xiaomi, Apple, Samsung are sung much more frequently than other brands, Xiaomi "bankruptcy", Apple "bankruptcy", Samsung "collapse" remarks are almost commonplace, especially about Apple, lack of innovation, sales breakdown, system loopholes, low yield... Similar rhetoric almost never stops.
In early March, Counterpoint Research, a world-renowned market research organization, announced the TOP 10 best-selling smartphones in the world in 2022, of which the iPhone 13 topped the list, accounting for 5% of global smartphone sales in 2022 and 28% of iPhone annual sales.
In addition, iPhone 13 Pro Max, iPhone 13 Pro Max ranked second and third, iPhone 13 Pro, iPhone 12, iPhone 14, iPhone 14 Pro, iPhone SE 2022 have also been listed, in contrast to the Android field on the list of only Samsung Galaxy A13 and Galaxy A03 two mobile phones.
To be honest, Apple's iPhone performance in 2022 is unexpected, you must know that in the TOP 10 list of best-selling mobile phones in 2021, Redmi 9A and Redmi 9 ranked seventh and tenth respectively; In 2020, Redmi Note8/8T sales ranked second in the world, and Redmi Note 8 Pro and Redmi 8A ranked fifth and ninth, respectively.
You know, global smartphone shipments in 2022 will be less than 1.2 billion units, down 12% year-on-year, but Apple and Samsung, based on their dominance in the high-end market, are better able to cope with the ongoing uncertainty in the global market than domestic mobile phone brands.
Normally speaking, looking at the [2022 Global Best-selling Smartphone TOP 10 List], the question we should reflect on is why domestic mobile phone brands are still unable to get a piece of the high-end flagship market held by Apple and Samsung while improving fast charging, imaging, battery life, and even design and texture, and then look up at the starry sky, be down-to-earth, and continue to chase.
However, as usual, reflection is impossible to reflect, singing down the opponent is king, the topic of "why iPhone14 is not as good as 13 selling" quickly appeared on major platforms, the number of discussions on a single platform exceeded 4,000, the number of readings was nearly 100 million, and various authoritative bloggers and well-known bloggers came down, and they were ashamed to popularize science: apple squeezed toothpaste, the model upgrade was not large, and the output supply was insufficient... Some people even bluntly say that the iPhone 14 may become the worst selling model in history.
But is that really the case?
Many people say that the iPhone 14 is basically no different from the iPhone 13, so the iPhone 14 does not sell well, so let's talk about the difference between the two phones.
In terms of screen, iPhone 14 and iPhone 13 are equipped with 6.1-inch super retina XDR screen, Liu Haiping design, resolution of 2532*1170, peak brightness of 1200nit, P3 wide color gamut, pixel density of 460ppi, whether it is display effect or visual experience is no difference;
In terms of performance, iPhone 14 is equipped with a full-blood version of the A15 Bionic chip, the running memory has been increased from 4GB to 6GB, with 6GB+128GB, 6GB+256GB and 6GB+512GB three storage versions to choose from, compared to the iPhone 13 with a castrated version of the A15 Bionic chip, running memory of 4GB, with 4GB+128GB, 4GB+256GB and 4GB+256GB three storage versions to choose from, from performance strength, In terms of fluency, it has improved.
In terms of image, the iPhone 14 rear 12-megapixel main camera adopts f/1.5 aperture, supports OIS optical image stabilization, and f/2.4 aperture with a 12-megapixel ultra-wide-angle lens; In contrast, the iPhone 13 rear 12-megapixel main camera uses f/1.6 aperture, supports OIS optical image stabilization, and f/2.4 aperture 12-megapixel ultra-wide-angle lens. With a larger aperture, the iPhone 14 will have better light intake and imaging results, supplemented by the light engine and sport mode, and the image experience will be better.
It can be seen that the iPhone 14 has improved overall in terms of performance and image, but it is not as big as everyone thinks, but is this why the iPhone 14 can't sell the iPhone 13?
Not really.
Regarding the iPhone 14 is not as good as the 13, this question is actually more embarrassing, because the time comparison dimension of the two is completely different.
Let's first say [2022 Global Best-selling Smartphones TOP 10 List], this statistical report statistical cycle is 2022, pay attention, is the entire 2022, the whole year!
Looking again, iPhone 13 was sold and shipped on the whole network on September 24, 2021, and sold for a whole year throughout 2022, while iPhone 14 was officially put on sale on September 16, 2022, only sold for more than three months, when the iPhone 14 series was just released, the iPhone 13 series has opened a new round of price reduction and clearance activities.
In other words, we are using the sales of iPhone 14 for three months to compare the sales of iPhone 13 throughout the year, and more importantly, the price of the iPhone 13 in 2022 has dropped again and again, and a new color matching was launched at the beginning of the year, which can be said to be a series of promotional means are helping iPhone 13 sales, it is strange if it can't be sold.
In other words, [why the iPhone 14 is not as good as the 13] itself is stealing the concept, because there are differences in both sales time and product price positioning, and the comparison dimension is not in the same dimension, how to compare sales, this is not fair!
So how does this thing compare? What we have to do is look at the annual sales of the iPhone 13 in 2022, and then look at the annual sales of the iPhone 14 in 2023, which belongs to the same time dimension, no matter who loses and who wins, so that at least your comparison dimension is consistent.
For the iPhone 14, the fourth quarter of 2022 and the first quarter of 2023 belong to the super golden sales cycle, and Apple launched a yellow version of the iPhone 14 in March, the overall color scheme appears lighter, darker, not as bright as expected, different from the bright yellow of the iPhone XR, more fresh and elegant.
At present, iPhone 14 has yellow, midnight, starlight, red, blue, purple 6 colors, and the current third-party platform has opened the iPhone 14 price reduction mode, considering that there are a variety of mid-year promotions, year-end promotions, the iPhone 14 after the price reduction with the advantages of performance, battery life, and system update cycle will continue to grow in sales, and now premature singing down iPhone 14 is indeed not rigorous enough.
Kan Ge nagged
It is undeniable that Apple's innovation in many terminal products such as the iPhone in recent years is indeed not as good as in the early years, but in terms of performance, system fluency, periodicity, and video recording, the iPhone is still the only leader in the industry, which is the key reason why it can lead the high-end flagship for many years.
In addition, under the premise of ensuring the self-research of processors and systems, Apple accelerates self-developed 5G baseband chips, etc., and realizes self-research and independence in many aspects such as hardware and software, which ensures that Apple is more comfortable in polishing terminal products and can bring a more extreme product experience.
Yes, Apple has many shortcomings, but it is worth learning more, we should look at Apple's advantages and its brand strategy, achievements, rather than singing every day, creating an illusion that Apple is going to "go out of business" again, singing down opponents is not as good as concentrating on efforts, which is the most correct development path for domestic mobile phone brands.
Well, this issue of sharing is here, what else do you want to know, welcome to leave a message in the comment area to discuss.
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