In 2023, Vietnam's tourism industry has set a target of receiving 110 million tourists, of which about 8 million are international and 102 million are domestic, and the total tourism revenue reaches VND 650 trillion.
Impressive growth after the pandemic
With the fluctuations of the world economic and political situation in 2022, world tourism activities have not resumed as expected, but slowly, especially in the Asian region, said that in 2022, the tourism bureau director of the Tourism Bureau of Vietnam's Ministry of Culture, Sports and Tourism said that with the fluctuation of the world economic and political situation.
In China, the Ministry of Culture, Sports and Tourism and the tourism industry have actively implemented a number of important tasks and measures, achieved outstanding results, and made important contributions to economic recovery and development after the epidemic.
2022 marks the first year of resumption of tourism activities under the new normal since March 15, and so far, very promising results have been achieved in tourism targets.
Nguyen Chongqing noted that in 2022, Vietnam received about 3.66 million international tourists (more than 70% of the target set at the beginning of the year). Domestic visitors reached 101.3 million, far exceeding the 85 million before the COVID-19 pandemic in 2019. The total tourism revenue reached about VND 495 trillion, which reached 66% compared to 2019.
The phenomenal growth of the domestic tourism market after the COVID-19 pandemic is a bright spot that affirms the role of this market in the development of the tourism industry at a time when the international tourism industry is still facing many difficulties.
With the reopening of tourism activities on March 15, 2022, Vietnam was assessed by the World Tourism Organization (UNWTO) as one of the countries with the most open policies in the world. Vietnam was also one of the first countries in the region to open up.
According to the World Economic Forum's 2022 report, Vietnam's tourism development capacity index ranked 52nd in the world in 2021, up 8 places from 2019, and one of the top three countries in the world.
At the World Travel Awards 2022, Vietnam's tourism industry won 16 world-class awards and 48 Asia's top awards.
In the past five years, Vietnam has won the World's Best Heritage Destination Award three times; 4 times named Best Tourist Destination in Asia; Vietnam won the title of "Best Golf Tourism Destination in Asia" for the sixth time at the 2022 World Golf Awards, and Vietnamese localities and enterprises have received many other prestigious international titles.
Immediately after tourism reopened, Vietnam focused on promoting media programs to attract international tourists under the title "Live fully in Vietnam".
On the occasion of the 31st East Games in Vietnam, the tourism department took this opportunity to vigorously promote Vietnam's image of tourism as safe, friendly and attractive to sports delegations and international tourists, contributing to the success of the Eastern Games. On this occasion, Vietnam produced Vietnam: Go for Love! – Let's shine and live fully" short video.
Looking forward to breakthroughs
In addition to returning strongly after being severely affected by the COVID-19 pandemic, the tourism industry still faces some difficulties and challenges.
World tourism continues to recover, but has not returned to 2019 levels; Domestic tourism continues to grow, but at a slower pace; Many of Vietnam's major tourism markets are not yet fully open.
In 2023, Vietnam's tourism industry has set a target of receiving 110 million tourists, of which about 8 million are international and 102 million are domestic, and the total tourism revenue reaches VND 650 trillion.
The tourism sector will focus on the implementation of the "Vietnam Tourism System Plan 2021-2030 and Vision to 2045" published after obtaining government approval; Vietnam tourism marketing strategy by 2030, proposal of "applying the fourth industrial revolution technology to develop smart tourism and promoting tourism as an economic pillar", proposal to develop Vietnamese community tourism and other core tasks.
In outreach efforts, the tourism sector will participate in the ASEAN Tourism Forum (ATF 2023) in Indonesia; ITB, Germany; International tourism events such as the World Travel Exhibition (WTM) in London, UK; In the United States, CNN and some major international media channels promote Vietnam's tourism potential. In coordination with the Vietnam Tourism Association, the Tourism Development Support Fund, various localities and enterprises, we will continue to carry out activities to promote Vietnam's tourism in major markets such as ASEAN, Northeast Asia, Australia, Europe, and North America. In cooperation with Binh Thuan Province, the 2023 National Year of Tourism activities will be held in Binh Thuan, etc.