From the Indian Maharaja of Parthiara to Place Fonteon,
From heritage to inheritance of classics to
innovation,
A clever blend of materials from jewelry
To the use of haute couture elements to design jewelry,
From 1858 Fiedric Boucheron
(Frédéric Boucheron)
Became the first jeweler to enter the Place de Vendôme in Paris
to become a timeless fine jewelry legend of the contemporary era.
Pioneering spirit, creative excellence and exquisite jewelry skills
On Boucheron's more than 160 years of creation
Bloom with charm.
Boucheron has always been independent, bold and creative, insisting on liberating the constraints of jewelry wearing, and using different jewelry styles to inspire the wearer's pioneering and unique matching ideas. And its "pioneering spirit and unique personality" also influence creators in various fields, global brand spokespersons Zhou Dongyu, Ye Ziyi, Jiang Wenwen & Jiang Tingting three groups of women will present the contemporary expression of "pioneer spirit" with Boucheron.
Three sets of stories
Three female pioneer spirits
When everyone shouts "not defined, not afraid of labels", Zhou Dongyu, as an actor, will calmly "set limits" for himself: "I'm not the big-eyed beauty that everyone thinks, I think it's too embarrassing for you to let me play a role that is not suitable for me." ”
She said it so bluntly, but what? When everyone got used to her original image of a pure girl, she went to "July and Ansheng" to play the frank and brave Ansheng; When she was "flamboyant" enough, she faced cruelty in "Young You" and became a stoic and strong Chen Nian. Now, she has become the queen of three golden shadows, feeling every role in different works, either tenacious, or sassy. Or go forward, or be delicate and sensitive.
When you are sincere enough, nothing can defeat you, and such transparency makes Zhou Dongyu elusive and colorful, indestructible and wanton free. At the age of 31, she flashes with intellectual bravery and infinite possibilities, just as the Boucheron Quatre collection is classic and unique.
Zhou Dongyu's choice is - Quatre Black, white gold and black elements mark her inner pioneer power, creative play without losing cool personality, jewelry to bless inner strength, casually layered to show her free attitude, dialogue with inner self, explore the true female power. Listen to Zhou Dongyu's monologue and witness her growth and transformation along the way.
The Jiang sisters, the "first pair of world champions in the history of Chinese synchronized swimming", decided to make a comeback after giving birth to their baby at the age of 27, and the lifts they completed again and again reflected the empty podium at the retirement press conference a few years ago, and the precise muscle lines on their bodies began to awaken, and it didn't matter to practice to vomit in order to fight the decline in physical function, and the kicks and slaps that plunged into the water again and again lifted their original regrets and unwillingness. Then, two mothers over 30 won the silver medal in the two-man event at the 2017 FINA World Championships with a pair of swan dances.
They are Jiang Wenwen and Jiang Tingting, drawing inspiration from the square architecture of the Beijing Olympics Water Cube, and designing the twin sister flowers of the "square back-to-back blind spot shape", this action they have tried thousands of times, but this is only the tip of the iceberg of their many innovative shapes, they must always innovate like this, because synchronized swimming needs innovation, "If everyone turns ten weeks, the referee will be aesthetically fatigued, and to do what others can't do is our breakthrough." ”
In this way, the pursuit and perception of body, art, and architectural structure aesthetics sharpen them and achieve them, so when wearing the Boucheron Quatre that integrates the four-circle design, a sense of complementarity of classicism ripples through the water from the fingertips, and the four-circle design interprets the four classic architectural aesthetic inspirations of Boucheron: grosgrain straight line (Grosgrain), line of diamonds, double circle concentric circle (Double). Godron) and Clou de Paris, small jewels pure, bright and sparkling, bear witness to the sisters' pioneering attitude of return, innovation and challenge.
It all started when Ye Ziyi was 15 years old, a shooting star crossed the night sky of Beijing, lighting up a girl's starry sky dream. At that time, Ye Ziyi did not think about becoming a starry sky photographer, but accidentally got a camera and found that the camera could become her medium of communication with the world, so 10 years later, 25-year-old Ye Ziyi resigned naked, flew 800,000 kilometers, and spent 17 years chasing the sea of stars.
This decision was very risky, she just insisted on going on the road alone out of love, climbing over the mountains, reloading travel, shuttling through the polar regions and dangers, so she has Ye Ziyi, the current starry sky photographer and astronomical science blogger with 4.352 million Weibo followers.
At the hardest time, she wrote in a short video on Douyin, "Who says women can't take outdoor photography? Although it is really hard, I took the aurora, the star track, the galaxy, and the stars. As long as you want to live the life you love, work in that direction. ”
Her social account is called "Sky Surveyor-Ye Ziyi", and "Patrol" is "Patrol", searching for "hardcore romance" from the starry sky with her eyes and camera; At the same time, her love and breakthrough annotated more "cruising" pleasure for her, which is also the free temperament that Boucheron has been looking for in contemporary women, so she chose to crown this post-90s girl with the modern and modern Quatre series.
I can't help but also want to follow her to "stay in the moon and wander between bullfights" and then gain the freedom and happiness of "things and I are endless".
Everyone can
Be your own pioneer
These three groups of women interpret the contemporary "pioneer spirit" may not be the same as your answer, expect you to also tell your pioneer story, expect you to constantly break through yourself from every small change, and expect you to use every small decision and adventure in life to interpret your own pioneer spirit.
With spring upon us, Boucheron presents the new Quatre Double White collection, a new interpretation of four classic elements in pure white. The grosgrain straight lines and concentric circles are made of white gold, while the Parisian motif is made of white high-precision ceramic to complement the sparkling diamond circle. Basic not Basic, with a legendary inspired silhouette, the clever design unleashes the edge of freedom. Boucheron's pioneering spirit is to write the personality and power of the Maison's style in chic French elegance.
The new Quatre Double White collection combines the pure power of monochrome with the minimalist contemporary style of the Quatre collection, which includes rings, ear clips, necklaces and a bold and avant-garde hair accessory that provides the wearer with the "white paper" of endless possibilities, Basic not basic, and boldly show off your own unique style. To coincide with the launch of the new collection, Boucheron has released the "Basic not Basic" spring campaign, showcasing the charm of minimalism.
Executive Producer: Jojo Cai
Creative Editor: Cici Chen
Artist Coordinator: Guel
Written by: Wang Liu
Graphic design: Wang Yu
Photo: Jiang Tong
Director: Masaki LEE
Executive Director: Midoriko
Executive Producer: Wu Sanmu/Sammul
Producer: Sammul
Photo by Liu Zhenguo
Lighting: Li Xiaohui
Props: Cen Xiaolong
Editor: Ruiqi
Color: Junjun / Polly
Online: Junjun / Polly