"Agarwood Like Crumbs", this xianxia drama that gathers the most attractive small flower Yang Zi under Huanrui Century and the newly appointed Xiaosheng Yi, from preparation to filming, to the recent killing, has always been a popular drama in the xianxia drama to be broadcast.
However, "Agarwood Like Crumbs", which is highly valued by Huanrui, can really explode as desired, so as to solve Huanrui's current decline in the ancient puppet drama market?
Stills from "Agarwood Like Crumbs"
<h1 class="pgc-h-arrow-right" data-track="4" > self-made drama has shown a declining huanrui century</h1>
Before analyzing why Huanrui bet on "Agarwood Like Crumbs", it is first necessary to have a rough combing of Huanrui's current development situation.
Costume Immortal, has always been the best TV drama theme of Huanrui Century, and once held the red flag under the young student Li Yifeng.
Only in recent years, with the reduction of high-quality dramas of Xian Xia dramas and sweet pet dramas, and the audience's attitude towards traffic stars from fanaticism to rationality, huanrui century's big IP plus traffic stars explosion mode opened by Huanrui Century since 2014 "Ancient Sword Qitan" and "Tomb Robber Notes" has gradually been unable to adapt to changes in the market, followed by the weakening of the influence of self-made dramas.
Notes on the Tomb Robber
The sudden decline in the popularity of self-made dramas has led to uneven development of its artists.
Yang Zi, Ren Jialun and other head artists have become the main profit points of Huanrui Century, which is obviously not the long-term development strategy of a film and television production company such as Huanrui Century.
It needs to have popular artists, but it also needs self-made dramas to become popular in the market.
Last year, a "Liu Li" made Huanrui Century's self-made drama return a wave of blood, and finally let Yang Zi's other actors such as Cheng Yi, Yuan Bingyan, Liu Xueyi, Zhang Yuxi and other actors have a certain degree of attention. This is a real gain for Huanrui Century.
"Glass"
How to make the self-made dramas produced by Huanrui become market hits again, and even become the benchmark of domestic ancient puppet dramas, is what Huanrui needs to work for for a long time in the future.
<h1 class="pgc-h-arrow-right" data-track="22" > bet on "Agarwood Like Crumbs" starring Yang Zichengyi</h1>
When the summer file "With Junge" starring Cheng Yi and Zhang Yuxi was broadcast, the editor had > with Junge > < who was pinned high hopes by Huanrui, can cheng yi support the heat by himself? The article analyzes in detail the reasons behind Huanrui's emphasis on cultivating Cheng Yi in the past two years.
Including the use of the boss Hua Dan Yang Zi and the rising momentum of Cheng Yi, to "Agarwood Like Crumbs" double insurance, hoping that the drama can explode in the ancient puppet drama market, nothing more than hoping that the self-made drama can occupy a place in the current large number of ancient puppet dramas.
"Song with jun"
Only at present, Huanrui does not have too many innovations in self-made dramas, and only the two dramas of "Liu Li" and "Agarwood Like Crumbs" are too similar in the service and chemical road, which has caused many netizens to complain.
Betting on "Agarwood Like Crumbs" also reflects Huanrui's lack of confidence in self-made dramas from the side, and has gradually changed from the previous "drama with people" to the mode of "people with drama".
Hoping for a popular artist to bring fire to the series is not a long-term solution. At the beginning of the century, when the Tang people, who frequently produced ancient puppet dramas, could not bring considerable income or raise the red flag for newcomers, the departure of the artists made the Tang people no longer return to their former peak. This year's ancient puppet market, from zhou dongyu after the three golden shadows to the new works of the sweet pet sister Zhao Lusi, have encountered word-of-mouth Waterloo, which has proved that even in the ancient puppet dramas with relatively large proportions of appearance and traffic, the degree to which actors can remedy is still limited.
"Agarwood Like Crumbs"
<h1 class="pgc-h-arrow-right" data-track="24" > conclusion</h1>
It is true that there are two popular actors Yang Zi and Cheng Yi who joined "Agarwood Like Crumbs", and the heat is naturally not worried after broadcasting. It's just that if there is more innovation in the drama itself outside the actors, the current dilemma faced by Huanrui's self-made drama is not something that Yang Zi and a Cheng Yi can save.
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