"Lao Wu, today I received a call and there are more than 20 orders, you must do a good job in this quality, according to five catties, ten catties in a bag, we will arrange delivery in the afternoon." On the morning of March 2, after receiving the order notice, water chestnut farmer Wu Zhengheng immediately sorted, weighed and bagged in the yard, and was very busy. With the attention and support of urban towns and villages, and the care and help of all sectors of society, the 20,000 kilograms of water chestnuts that were once unsold by farmers in Shangzhu Village, Yansi Town, Huizhou District, have been sold.
Water chestnut, also known as horseshoe, has the reputation of "underground pear" since ancient times, and it is also a traditional Chinese medicine, with the effect of clearing heat and quenching thirst, reducing phlegm and so on, known as "Jiangnan ginseng". Although the water chestnuts harvested at the end of last year, the villagers were not happy, and the production of water chestnuts increased, but the foreign traders who cooperated in previous years did not come to buy them this year, resulting in difficulties in selling about 20,000 kilograms of water chestnuts in the village.
On the afternoon of February 27, when Sun Yong, deputy secretary of the municipal party committee and mayor, went to Yansi Town, Huizhou District to receive the masses to visit, villager Wu Chunyun was entrusted by the farmers to "complain" to the mayor: the village planted water chestnuts encountered sales problems, although the urban management department provided a sales location, but there is not much flow of people, sales are not large, at present, the village still has about 20,000 jin of water chestnut inventory, seeing that the weather is getting warmer and warmer, if it cannot be sold out in time, water chestnuts will germinate and cannot be sold, which may cause a lot of losses to farmers. It is hoped that the government department can increase the temporary sales points of agricultural products to help us sell water chestnuts.
What the people want, what the government wants. "The two levels of the urban area should form a joint force, you can consider entering supermarkets and farmers' markets, propaganda departments should use new media, short videos and other forms to strengthen publicity and promotion, the trade union system can organize consumption assistance, and government departments work together to help everyone sell water chestnuts." On the one hand, he asked to help farmers solve difficulties through multiple channels and forms such as trade union consumption, market consumption, and e-commerce consumption, and on the other hand, he asked the agricultural department to take the lead in submitting opinions and suggestions on water chestnut planting, storage and deep processing, accelerate the construction of cold chain facilities for the storage and preservation of agricultural products, extend the fresh fruit industry chain and expand the value chain in the fields of canned fruits and beverages, promote agricultural income, and fundamentally solve the worries of the masses from the mechanism.
On the morning of the day after the mayor's public visit, Huangshan Daily, Huangshan Radio and other media rushed to Shangzhu Village to conduct on-the-spot interviews, and timely launched relevant relief reports on agricultural relief "Big and juicy, crisp and sweet!" More than 20,000 jin of high-quality water chestnuts in Huizhou District are waiting for you to buy." After the report was launched, many enterprises and caring people contacted the Shangzhu Village Committee to subscribe for water chestnuts. "After we learned that the water chestnuts in Shangzhu Village were not selling, we immediately mobilized all party members to subscribe by themselves, and currently subscribed a total of 350 jin, hoping to help the villagers solve their difficulties." At noon on March 2, water chestnuts delivered to the village were received, said Cao Min, deputy general manager of the personal loan department of Huizhou Rural Commercial Bank.
"The village is also actively helping us find a way to sell, and yesterday we received several orders, which are estimated to be sold out in ten days and a half month." With the help of the town and village cadres, seeing that the mountains of water chestnuts in the warehouse gradually decreased, Wu Zheng's hanging heart finally relaxed. "Wu Zhengheng is a big water chestnut grower in the village, his family is more difficult, this year the water chestnut production is large, the inventory is also large, there are still five or six thousand catties in the family, the village is actively helping him connect with enterprises and departments, and now he has helped him sell more than 1,000 catties." Wang Guoxian, secretary of the general party branch and director of the village committee of Shangzhu Village in Yansi Town, said that the water chestnut planting area in Shangzhu Village is about 120 mu, and there are currently about 20 farmers like Wu Zhengheng who have difficulty selling.
Early on the morning of March 3, Wang Guoxian came with good news: under the attention of municipal leaders, the concern of the district committee and district government and the appeal of the media, the current sales situation of water chestnuts is relatively good, and orders are placed several hundred catties every day, and about 2,400 catties have been sold in the past two days.
The crowd gathered firewood and the flame was high. With everyone's concern, support and help, the difficulty of selling water chestnuts in Shangzhu Village has been alleviated, and the villagers are also full of spirit and confidence. Next, the town and village will also carry out a number of live broadcasts with the help of local media forces to beat the fame of "Zhu Zheng water chestnut" and let the little water chestnut go to the big market. Luo Xiansheng, deputy secretary of the party committee and mayor of Yansi Town, Huizhou District, said that the district committee and district government attach great importance to the difficult sale of water chestnuts in Shangzhu Village, and the mayor personally led the main person in charge of the party committee and government of Yansi Town to quickly visit the village to conduct research, and the town quickly released information through the media, mobilized trade unions and other organizations to carry out promotions, and has now booked the sale of more than 3,000 jin of water chestnuts. At the same time, it actively connects with market supervision and urban management departments to provide more sales points for villagers, and organizes growers to sell water chestnuts in Tunxi Xin'an and Fenghua markets.
It is understood that Yansi Town will immediately dock and compile the water chestnut industry development plan, focusing on regional layout, variety selection, innovative deep processing, brand declaration, and strengthening cooperative organizations, etc., to continue to consolidate the foundation for the development of water chestnut industry in Shangzhu Village and promote villagers to increase income.
Authors: Shu Jun, Zheng Chen
News Submission Email: [email protected] Editor: Cheng Ziyang Second Review: Xu Haisheng Final Review: Jin Yimei