Author | Mangosteen
Produced | Zinc Industry (Public number: Xinchanye2021)
Three years after the epidemic, everything began to recover, and the recovery of the technology circle originated from the thousands of families and thousands of people coming to the dynasty at MWC 2023, the first global communications exhibition after the Spring Festival.
Even if you can't be at the scene in person, just from the circle of friends and waves of photos, as well as the frequent appearances of mobile phone manufacturers and Internet manufacturers on major media platforms and social networking sites, you can feel the aftermath of the heat wave.
Looking at the products at this year's exhibition, there are new products such as Motorola reel machines and Xiaomi AR glasses, as well as old machines such as Honor Magic Vs and OPPO Air 2.
I don't know if the development of domestic consumer electronics products in recent years is too fast, or this year's exhibition is too sudden, I always feel that this product is not exciting enough...
Of course, at this opening event, there are still some products worth pondering and worth watching (after all, many products are not mass production machines).
AR glasses, Xiaomi explores again
This year, Xiaomi released the smartphone Xiaomi 13 co-branded with Laika for the first time at the Ba exhibition, and by the way, such an AR glasses was issued.
Why are Xiaomi AR glasses sent by the way?
Because mobile phones are still Xiaomi's main business, and although this AR glasses are indeed exhibited on site, similar to the smart glasses that Xiaomi showed in the video two years ago, this AR glasses are still positioned by Xiaomi as the "exploration version", which means that this year should not be on sale.
Having said that, from the official video, you can still see that Xiaomi's AR glasses are still quite cool, and there are several bright features:
1, wireless distributed computing, Xiaomi does not adopt the current more mainstream split design, through the wireless solution to achieve the whole machine design, by the mobile phone as the computing unit, glasses as an external expansion screen, so its positioning is still mobile phone accessories;
2, gesture interaction, Xiaomi's official saying is "micro-gesture interaction", from the effect in the demonstration video, mainly to do some simple control operations such as clicking, dragging, should not reach the control accuracy of playing some rhythm or fitness games;
3, 50ms low latency, because of the use of wireless solutions, especially the use of distributed computing, the impact on latency will be very high, the official statement is that it has been able to achieve a full link 50ms delay, the human eye can feel the delay of more than 40ms, so you can still feel some lag;
4. You can adjust the screen size, drag and drop the mobile screen, and even adjust the screen size, which is the function that I thought I should have but failed to have when I experienced most BB solutions last year, but the current solution has not fundamentally solved this problem.
When I asked an industry friend, he told me that if this scheme is based on a software solution, the maximum size of the picture is a certain size, but by cropping the picture can achieve the scaling of the picture in a certain space, multi-screen interconnection requires sensors such as IMUs and cameras.
In the video released by Xiaomi this time, there is no mention of the size of the giant screen display.
5. Ecological equipment control, such as gesture control to turn off lights.
There are some other hardware parameters, which are also very good, such as: 58 PPD, 1200nit in-eye brightness, 126g weight, freeform + MicroOLED optical scheme, support myopia clip.
Overall, the AR glasses released by Xiaomi this time are still a very good product, but Lei and his team need to rush to work as soon as possible to make it mass-produced and sold.
Many mobile phone manufacturers exhibiting at MWC 2023 this year have exhibited their own AR glasses, such as the thin and light OPPO air Glass 2 (weighing only 38g, also not on sale), ZTE's nubia Neovision Glass and so on.
Glasses-free 3D upper tablet
This year, everyone's attention to ZTE has focused on its tablet with glasses-free 3D display function - nubia Pad 3D.
This tablet took two years to develop, supporting 3D video, 3D viewing, 3D games, and 3D AI creation, which can be said to cover most of the application scenarios of current mobile devices.
However, the glasses-free 3D technology on ZTE's product is not developed by the team, but is provided by Leia, a holographic display technology solution manufacturer in the United States.
Leia's glasses-free 3D solution is based on nanotechnology, adding a nanostructure called diffractive light field backlight (DLB) to ordinary liquid crystal display modules, supplemented by a camera for face tracking, so as to achieve a glasses-free 3D effect.
The Leia team came from HP Labs, and as early as 2021, it released a $700 Lume Pad, which also supports glasses-free 3D functions, and later released a second-generation product.
The nubia Pad 3D exhibited by ZTE at the Pakistan exhibition is a mass production machine, and the official said that this tablet will be officially released on April 11, but the sale price has not been seen for the time being, and the Lume Pad 2 sold abroad is priced at $1099 (about 7580 yuan) for temporary reference.
Longitudinal reel machine, accidentally out of the circle
If the most unexpected thing at this year's exhibition is Lenovo or MOTO.
No one would have thought that on the first day of the exhibition, many media and bloggers on major social platforms at home and abroad were fancy touting a scroll-screen mobile phone, and what was even more unexpected was that this mobile phone was still from the hand of the long-silent Moto.
The unique feature of the MOTO reel machine is that double-clicking the physical button on the side can extend part of the phone screen from behind, and the main screen can reach up to 6.5 inches.
Double-click the side button, and you can retract the extended part of the screen, in the retracted state, the main screen is 5 inches, which is smaller than the screen of mainstream mobile phones, and the secondary screen can also display time, notifications, weather, incoming calls, and can also display photo previews.
Moto reel machine is a similar model to Moto folding machine razr - RIZR, in fact, the principle of reel reel machine and Moto folding machine is somewhat similar, before Moto folding machine is through the bottom heavy chin to hide or release part of the screen, such a scheme also appeared in Huawei Mate Xs 2 screen telescopic design.
Speaking of which, this is not the first time that scroll-screen mobile phones have appeared, before Samsung, OPPO, TCL as early as two years ago there were scroll-screen mobile phones on display, moto This scroll-screen mobile phone also appeared as early as last year's Lenovo Tech Conference.
However, everyone still has more and higher hopes for mobile phones, not to mention that this is a longitudinal reel machine that is more in line with the user's habits, which is why the moto reel machine can be popular again at this year's exhibition.
Of course, this reel machine has not yet been officially sold, and the folding machine has only begun to be sold in the past two years, and the reel machine may have to wait a few more years.
Domestic folding machine, the road is getting wider and wider
Speaking of folding machines, folding machines are also new at this year's Pakistan Exhibition, but because folding machines have been relatively mature in the past two years, mainstream machine factories have models on sale, so it is put to the end.
This time, there is another mobile phone brand that is not very famous in China, but it is loved by African friends - Transsion.
TRANSSION participated in the exhibition for the first time, and also released its first folding machine, the Tecno Phantom V Fold, at the exhibition.
This machine adopts a 7.85-inch + 6.42-inch primary/secondary screen, dual 120Hz refresh rate, three cameras at the rear of the fuselage (50 million pixels main camera + 50 million pixels double zoom + 13 million pixels ultra-wide angle), and the inner and outer screens have a 32 million pixel and 16 million pixel camera cameras respectively.
5000mAh battery, equipped with MediaTek Dimensity 9000+ processor, the first price in India is 89999 rupees (about 7500 yuan).
When Transsion also began to make folding machines, it has proved that the manufacturing process of folding machines is becoming more and more mature, and there is also corresponding demand in sinking markets such as India and Africa.
In addition to TRANSSION, many domestic mobile phone manufacturers have also brought their own folding machines to the exhibition for global release, such as Honor Magic Vs and OPPO Find N2 Flip, these two folding machines sold in China at the end of last year, and have also become the main products exhibited by the two manufacturers at the exhibition.
Domestic folding screens are moving towards the sinking market on the one hand, and the global market on the other, as if the road is getting wider and wider.
brief summary
In addition to the above, at this year's exhibition, mobile phone manufacturers are also trying some other new things, such as the OnePlus 11 concept machine with micropump active liquid cooling technology, Nokia G22 equipped with self-service repair tools, Realme GT3 that supports 240W fast charging, and Qualcomm and MediaTek solutions that support satellite communications...
It can be seen that the 2023 exhibition is lively again because of the addition of Chinese mobile phone manufacturers, and as smart phones become more and more mature, the innovation model of mobile phone manufacturers has also begun to shift to structural innovation, folding machines are reducing costs, breaking circles, sinking, and reel machines are also making a variety of attempts from horizontal to vertical rolls.
On the other hand, AR glasses have also begun to become a hot hardware that mobile phone manufacturers are paying attention to, and AR glasses, whether integrated or split, will first become mobile phone accessories (this transitional form), thus entering the strategic territory of mobile phone manufacturers.
In other words, the presentation mode of various types of content in the mobile Internet is transitioning from two-dimensional to three-dimensional, from 180° to 360°, and now we are walking through the corner of the real rich media era.