In Vietnam, several foundries have begun producing Apple headphones, Apple Watches and laptops.
In India, Hon Hai Precision Industry (Foxconn), which accounts for about 80% of Apple's mobile phone production capacity, set up a factory in the southern suburbs of India and increased production of the latest iPhone 14.
Cook's "fruit chain transfer" can be described as quite successful: in India, for every 2 mobile phones produced by Apple, 1 will fail.
Seeing that the transfer only transferred such a tragic result for a whole year, Apple CEO Cook couldn't sit still.
He recently announced his upcoming visit to China. But want to eat the "turning back grass" of the Chinese market?
People's Daily spoke out publicly, and the first disagreed.
Apple entered the Chinese market in 2000 and sold iPhones in 2009. It's been 23 years now.
In the past 23 years, China has built a huge Apple supply chain from nothing, and has reserved its own technology and talents, "made in China" to support the glory of the Apple empire.
At the beginning of 2023, Apple CEO Cook forcibly tied up 14 Chinese suppliers to build factories in India with a word.
Although the Tata Group, a local conglomerate, made a move, it was enthusiastic about Apple's sudden olive branch.
However, the quality of India's local labor force is too poor, and there is no strict quality control and production equipment.
So there is the scene of opening: the yield rate of "Made in India" is less than 50%, and it is a miracle to create a pair of mobile phones of normal quality.
The "fruit chain" transfer, which has been shouted for more than ten years, now seems to have to stop again and slow down.
But Chinese has no more patience to tolerate Apple's actions and no longer allow Cook to "stop" in China.
For example, recently the People's Daily released a "mobile phone after-sales chaos" report, through after-sales problems, publicly criticized the iPhone.
In the report, the official consumer complaints received in recent years are counted, mainly for the problem of "difficulty in after-sales".
A considerable number of netizens complained about Apple's after-sales, and prevarication is the norm, and they don't want to spend more money for Chinese users.
Unlike Apple, People's Daily publicly praised domestic Xiaomi.
In recent years, the domestic mobile phone industry has developed rapidly, although there is still a small gap between the quality and the world's leading smartphone iPhone, but high cost performance has become the key to Xiaomi's development of the Chinese market.
In addition to the cost performance, today's increasingly excellent after-sales service has also become the "trump card" for domestic mobile phone brands to challenge Apple's hegemony.
Such as the Snapdragon 888 incident, the chip heated and burned the motherboard, but Xiaomi actively remedied, and the users of Xiaomi 11 got "VIP" treatment, which finally saved the brand reputation.
In response to the Snapdragon 888 incident, Xiaomi launched a series of reforms to after-sales service.
The first is to extend the warranty period. On top of the original 12-month warranty, the motherboard warranty has been extended by another 24 months.
In 3 years, no matter what problems occur with the mobile phone motherboard, whether it is large or small, Xiaomi will be responsible to the end, and even replace the motherboard directly for free.
Secondly, in order to reduce the damage that may be caused by motherboard problems, Xiaomi provides users with 200G large space cloud services.
In other words, even if the motherboard is damaged, Xiaomi can ensure that the important data stored in the mobile phone is intact.
For a long time, domestic mobile phones have lagged behind foreign big brands that have accumulated for more than ten years in many aspects such as human-computer interaction and performance.
Apple has undergone layers of tests overseas, establishing a market ecology and electronic consumption empire with the iPhone as the core.
It is even known as the world's fifth largest economy outside the United States, China, Japan and Germany, and has created a new situation in many fields such as AR and smartphones
Now that Huawei, Xiaomi, and Honor have appeared, China has finally opened the long road of smartphones to catch up.
But how easy is it to surpass "Apple"?
Perhaps, like Xiaomi, if you make a mistake, you must stand upright, start from after-sales service, and improve the reputation of domestic brands in the market little by little.
Don't expect Apple to voluntarily abandon the Chinese market, but to defeat it in the world's broadest market.