I have long applied for the test of Microsoft ChatGPT version of Bing (Bing), and I received an email today and passed it, and I tested it for the first time, and I feel really powerful.
After opening and upgrading to the latest Edge browser, log in to the email address you applied for testing, and then open Bing, For the Chinese version of domestic users, you will see that there will be some default test questions on the home page as follows:
Microsoft ChatGPT version of Bing
These questions basically cover some daily searches, including recipes, travel plans, writing, art, etc. Let's set Bing to a simple setting, set the country to the United States, the language to English, and the homepage will be much cleaner, as follows:
ChatGPT Bing English
You'll find that the new version of Bing has eliminated the traditional search box and replaced it with a question and answer box, and there are some Q&A examples below. We went straight to the tips to do some simple tests, and the question roughly said, "I need to have a dinner party for 6 vegetarians." Can you recommend a 3-course menu with chocolate dessert? ”：
We will see that the new version of the search results page embedded in ChatGPT is divided into two columns, the left column is the traditional search results, giving some website links, and the right column is the answers generated by ChatGPT itself. I don't know if you noticed:
The search results of traditional websites, it is difficult to give this very targeted answer, "6 people, vegetarians, chocolate desserts", this kind of question limits the question to a very narrow range, while traditional websites often give some broad answers, as shown in the title of the left website, most of them are some regular menus, need users to enter the view and then choose according to needs. But the GPT on the right gives a very specific answer, including pre-meal, dinner, and dessert. Users no longer need to choose one by one, they can be used directly.
Very powerful!
Let's try using Chinese again, give a narrow search need, let's think of a random question, such as: "I want to travel in Shenzhen for a week, please help me plan a better travel route, must include the seaside and food, as well as hiking routes, need to be completed in 4 days." In addition, please help me recommend better hotels close to the sea with prices between 300-400 yuan! Let's take a look at the search results:
Similarly, ChatGPT on the right gives very specific answers to my questions, while on the left are some traditional travel guides. If you are not satisfied with the answer, we can also continue to chat with ChatGPT, and it has already given some attachment questions on this question so that you can find a more precise answer!
It's not too convenient, it's really powerful.
--------------------
Seeing this, some people may ask, since ChatGPT can give targeted answers, is there still a need for regular search results on the left? As a website operator, I think it is still very necessary.
Many times when users search, they do not have a clear goal, and even do not know much about the object they want to search, so they can only give some broad search titles, at this time the left website has become a reference object for many users, because users can click in and read deeply, find more content from it, let themselves have a more sober understanding of the target to be searched, and then gradually accurate search.
But seeing the search results of the GPT version of BING, it also gives website practitioners a lot of thinking, how to make their content become a recommendation, how to let more users see the answer given by Gpt, but also enter their own website for in-depth reading, has become a problem that many websites need to face.