During the recent Spring Festival holiday, ice and snow tourism became a highlight of tourism. The successful hosting of the Winter Olympics in Beijing in 2022 has promoted the rapid development of China's ice and snow industry. The latest statistics show that the total scale of China's ice and snow industry has increased from 270 billion yuan in 2015 to 600 billion yuan in 2020.
The just-released "Beijing 2022 Winter Olympic and Paralympic Winter Games Post-Games Legacy Report" disclosed that after the Winter Olympics, China will continue to promote the upgrading and development of the ice and snow industry, optimize the industrial layout, improve the industrial development system, continuously improve independent research and development capabilities, and promote the comprehensive, coordinated and sustainable development of the ice and snow industry. It is estimated that by 2025, the total scale of China's ice and snow industry will reach 1,000 billion yuan.
Pay attention to the cultivation of adolescents
Make the "ballast stone" bigger
Ice and snow industry is a kind of emerging industry, based on the development of ice and snow resources formed by special resource-based industry, covering equipment manufacturing, ice and snow tourism, competition performance, sports training, venue services and ice and snow exhibitions and other tracks. With the continuous development and utilization of ice and snow resources, the ice and snow industry has become a new growth point for the national economic system and regional economic development.
The development of ski resorts in Europe began in the early 20th century, and the first Winter Olympics took advantage of the large-scale development and revitalization of ski mountain areas in Europe. Today, Europe is still one of the world's most important ski markets, its ski resort construction and operation has been leading the world ski industry, there are more than 2,000 ski resorts in Europe, the best ski resorts are concentrated in the Alps and the Nordic countries, mainly the Alps of France, Italy, Austria, Switzerland and Germany and other 5 countries, the total ski area of the 5 countries reached 5800 square kilometers.
Ski resorts in North America are mainly found in the United States and Canada. Most of the ski resorts in the United States are located in the Rocky Mountains, and the famous Salt Lake City was once the site of the Winter Olympics and the center of the American ski industry. Canada is rich in snow resources, with more than 700 ski resorts, and ski resorts are mainly concentrated in the eastern region, especially in Ontario and Quebec, which are close to the US border, accounting for almost half of Canada's national ski resorts.
Ski resorts in Asia are mainly distributed in Japan, South Korea and China in East Asia, with ski resorts in Japan and South Korea being highly developed. With the continuous growth of the economy, Japan began to vigorously develop ski resorts in the 50s of the 20th century, because its land is relatively narrow and long, its ski resorts are widely distributed. The 1972 Sapporo Winter Olympics further promoted the construction of ski resorts in Japan and the enthusiasm of the people to participate in skiing. There are currently about 350 ski resorts in Japan, and the number of skiers accounts for more than 10% of the country's population. South Korea's ski industry started slightly later than Japan's, and now accounts for about 10% of the country's population.
For the ice and snow industry, China is undoubtedly an emerging market with a huge consumption volume, and its development is not only beneficial to the development of domestic enterprises, but also to global related industries. As of 2020, there are nearly 20 ice and snow equipment industrial parks and towns across the country. In the 2020-2021 snow season, there were 230 million ice and snow tourists nationwide, and tourism revenue reached 390 billion yuan. In 2022, China's ice and snow equipment industry is expected to have annual sales revenue of more than 20 billion yuan, with an average annual growth rate of more than 20%.
However, as China's ice and snow industry rushes forward, some structural problems need to be solved urgently.
The data shows that because it is an "emerging market", compared with countries with developed ice and snow industries, the proportion of beginner skiers in the mainland ski participants is very large, and the conversion rate from ski experience to ski enthusiasts is low. The huge group of ski enthusiasts can be said to be the ballast stone for the sustainable development of the entire ice and snow market to some extent, and if this group cannot grow rapidly, it is easy to cause cyclical risks in the industry.
In the relatively mature ice and snow industry structure system, ski resort operation, ski equipment, ski education are the three cores, if the latter can develop a strong and mature multi-level system, it is very critical to the overall development of the industry. In addition to economic benefits, it is also of great significance for cultivating youth exercise habits and improving physical fitness.
Volunteer coach
Teach 3-year-old dolls
In countries such as Sweden, when children start kindergarten at the age of 3, they often receive gifts such as ski equipment and ski clothes. Due to the maturity of professional training mechanisms, ice and snow sports have spread to all families, and children are exposed to ice and snow sports at a very young age.
In terms of family education, November to March is the "ice and snow season" in many European countries, and many parents will choose to take their children to the mountains for vacation. During the holidays, the family can participate in skiing together and receive simple instruction from the instructors. Through the formation of this family habit, children can be exposed to skiing early and become interested in skiing, and then enter school to learn is a further focus on interest.
It is worth noting that in addition to the professional instructors who charge a fee, a large number of skiers have joined the volunteer team and taught teenagers including 3-year-old dolls every week during the ice and snow season. They are divided into levels according to skiing level, teaching experience, service feedback, etc., and social families can choose these volunteer teachers to teach children. By the age of 4, many children are already able to board freely on gentle slopes. In this way, not only the resources of physical education services have increased significantly, but also the participation of the public has been continuously expanded. When these little dolls led by volunteers grow up, they also devote themselves to volunteer service, passing them on from generation to generation, forming a virtuous circle.
In Germany, the school's ice and snow education originated at the primary school level, and the school has some free basic courses to allow children to master basic knowledge and movements.
The basic education of the campus is to cultivate and guide the interests of children, if someone is particularly interested in this, then parents can choose to send them to professional training institutions for learning; If the child is truly talented, Germany's 8 elite ski schools may be their next stop, not just for snow and ice training, but for the integration of training and subject learning with everyday life.
Norway is located in Northern Europe, the whole country is a large snow resort, the geographical advantages of the foundation of the foundation. The mountains are shrouded in cold and snow all year round, and the night temperature drops to minus 60°C, but it is not cold for Norwegians. Home to the 17th Olympic Winter Games, Lillehammer, a small town in south-central Norway surrounded by mountains, has made it a natural skiing paradise and the cradle of winter sports in Norway during the six-month snow season. A petroglyph from thousands of years ago depicting a man holding a pole on a snowboard has been found in northern Norway, the earliest known record of the use of skis in Norway and inspired by the Lillehammer 1994 Winter Olympics icon.
As a country with a population of only 5,379,500, the country has won nearly 400 Winter Olympic medals so far, ranking first in the world. Behind these two figures is the high level of public participation in the relevant sports and the importance it attaches to the education of children's ice and snow projects. Before your child is born, he can practice skiing on skis before he learns to walk. Even in the coldest weather, parents encourage their children to go out and play or join professional clubs.
Norway has more than 12,000 sports clubs, and the participation rate of children under the age of 13 in sports is 93%. It can be seen that a considerable part of the strength of Norway's sports system is "immersed" in the children's sports part.
The coach does not let the children just slide around in a circle, they will arrange some snow play activities, such as football, handball and jumping, so that the children can gain balance and skiing skills, through these step-by-step exercises, they can gradually train like professional skiers.
The relevant authorities of the country specifically stipulate: children under the age of 13 are prohibited from participating in national championships or world competitions; From the age of 11, you can participate in the National Open, but only when the circumstances are appropriate, the results of the competition can be published; From the age of 9, you can participate in regional open tournaments and sports activities; From the age of 6, you can participate in competitions and sports activities within the club; No race results may be recorded or published under the age of 9.
This special provision stems from the concept of children's physical education - do not let win or loss affect their growth, hope that children can feel the fun of sports from an early age, leave good memories, so that they can truly cultivate sports habits and help them live a healthier and more vibrant life in the future.
Let sport be
A child's new school
It is worth mentioning that in the United States, teenagers participating in ice and snow sports and reaching a certain level is one of the comprehensive qualities that are very plus, and the possibility of applying to a good school is also improved. Participating in niche sports, including ice and snow sports, is nicknamed "the shortcut to climbing the vine (entering an Ivy League school)".
However, on a larger scale, many countries attach importance to the sports of youth ice and snow sports, not only to strengthen their physique, but also to temper their will, so that sports become a new school for children's growth. In the end, the development of sports is not an internal matter of sports, only by forming a good environmental atmosphere in the society can the industry truly obtain a solid and broad market foundation.
Switzerland is also one of Europe's biggest snow sports powers, and parents will let their children set foot on the snow as soon as they are two or three years old. There is a local tradition that every child must attend a ski winter camp during primary school, where they spend at least a week.
A few decades ago, ski camps focused on traditional sports such as cross-country skiing, but this generation of children prefers more challenging, "cool" looking skiing such as snowboarding and loft skiing. In order for them to experience the joy of sports, teachers and students in the winter camp often move away from the norms and patterns of the classroom and teach and practice more freely.
The Swiss Federal Sports Agency believes that participation in snow sports camps is a useful experience for children's socialization and personal development. Many families in Switzerland now go snow skiing every two weeks in winter. In the eyes of parents, skiing is not only a sport and exercise for children, they also love nature more when flying on the snow, and their environmental protection concept will be improved.
However, the cost of participating in winter camps is high, and the subsidies allocated by the state are only a small part, and most of them are self-operated. To this end, children use their brains to raise some tuition fees by selling pastries, small toys or lottery tickets at the prescribed place and time, and also gain labor experience.
Editor-in-chief: Gong Danyun
图片均新华社发 Source: Author: Peng Deqian