Recently, the designer women's wear brand JNBY 2023 summer new product launch under Jiangnan Cloth was held in Hangzhou Tianmu, nearly 200 guests and media were invited to this "momentary trip", go to the art museum to feel the unique charm of the "dawn" art exhibition, go to the theater to enjoy the wonderful interpretation of the theme of the big show by the modern dance troupe "Tao Body", and taste the aesthetic charm in multiple artistic expressions.
Fashion and art skillfully collide, multiple cross-border interpretations of the theme of the show
At the launch event, JNBY used its unique artistic imagination and atmospheric visual experience to let the guests break through the shackles of time and place and start a fantastic journey of vision and mind. The immersive travel experience installation created by JNBY, which encapsulates the beauty of distant places, is condensed into four iconic "travel destinations" in Eastern Europe, Egypt, Zambia and beaches, corresponding to the four themes of this season's "A Moment of Travel" collection, where the city and nature collide, the ancient and the modern, depicting the elegance, modernity, vitality and vitality of the turn of spring and summer.
JNBY 2023 Spring/Summer New
JNBY, which has always focused on interpreting fashion with art, also specially invited "Tao Body Theater" to create a modern dance for the "A Moment of Travel" series, using the body as a medium to interpret the wandering, charging and re-starting of ordinary people in the city, and interpreting the freedom and comfort of wandering around the world in a moment of time with dance steps.
Tao Body Dance Theater
Founded by Tao Ye, Duan Ni and Wang Hao, "Tao Body" is the first modern dance company in China to be invited to perform at the Lincoln Center Festival in the United States, the Edinburgh International Festival in the United Kingdom, the Sydney Opera House in Australia and the Metropolitan Theater in Paris, France, and won the Silver Lion Award at the Venice Biennale this year. Based on the common concept, Jiangnan cloth and pottery body have been continuously exploring on the road of artistic expression and collision. From inspirational conversations for spring/summer 2022 to exclusive dances for spring/summer 2023, the two brands have integrated their respective understandings of art into it, and jointly presented an artistic feast for consumers.
Strive to explore cultural integration and symbiosis to create a "utopia" of boundless art
Tianmu, where JNBY's new product release was held, has become a city landmark in Hangzhou and an Internet celebrity check-in place for young people. Tianmu is built by Jiangnan Cloth, which is rooted in artistic genes, which is not only the headquarters of Jiangnan Cloth, but also provides a world for artists to express their creativity.
There is a special building, Building 17, which provides a space for resident artists from all over the world to work and live independently. Artists can also use facilities such as pottery workshops, woodworking workshops, printmaking workshops, etc. to create art, and sell their works through the museum shop. Artists of different ages and styles exchange and collide here, inspiring new artistic inspiration.
Artist residency center
In addition to providing a platform for artists to exchange and create, Jiangnan Cloth also explores the innovative combination of fashion and art. Since 2008, Jiangnan Buyi has long supported the non-profit art institution "Imaginary Mechanics Lab", and has made every effort to protect artistic innovation and germination through artist classrooms, art exhibitions and other projects. In 2021, Jiangnan Cloth's "Sesame Lab" joined hands with "Imagination Lab" to create the art installation "Moon in Tianmu" with various white inventory fragments of fabrics, which became a unique artistic landscape in Tianmu.
Tenmu water mirror "moon"
Art has long become the brand gene and cultural gene of Jiangnan cloth. In the long-term cross-border cooperation with art, Jiangnan Cloth's exploration of fashion has been deepened, and it has embarked on the road of innovation of Chinese designer brands, realizing the value extension of contemporary art in the field of fashion business. The collision of art and fashion makes consumers feel that Jiangnan Cloth is committed to creating a beautiful lifestyle with quality in a more diversified and intuitive way, so that Jiangnan Cloth has gained a large number of loyal fans who love art. It can be said that art, as a style and attitude, has shaped Jiangnan cloth and stimulated the development vitality of Jiangnan cloth.
With the corporate mission of "artistic exploration, better life", Jiangnan Cloth injects the continuous creativity and vitality of art into fashion and business, and promotes new practices and changes in fashion culture. In the future, Jiangnan Cloth will continue to be driven by design and inspired by art as the medium to bring consumers quality and interesting products, so that consumers can feel the unique charm of the integration of fashion and art.