—Cheng Ye Xiao He!
In 2012, Alibaba's logistics channel was on the verge of collapse after frequent explosions, which was criticized by consumers. In order to solve the logistics shortcomings and improve the quality of express delivery services, in 2013, Alibaba, SF, Three Links and One Reach and other enterprises jointly established Cainiao Network.
Cainiao's original purpose was to help Ali solve its backwardness and shortcomings in the logistics sector. Unexpectedly, a few years later, Cainiao became the most influential part of its business system.
In the early days of Cainiao's establishment, the overall volume of the domestic e-commerce industry was still small, and in 2013, the national remote express delivery had not yet reached 10 billion, and the national online shopping market had not yet reached 2 trillion yuan. Coupled with the logistics technology route taken by Cainiao Network, Cainiao has improved the operational efficiency of the entire Alibaba e-commerce network by relying on its rapid processing ability of information and data.
After 2016, e-commerce developed rapidly, the scale of the online shopping market soared to 4 trillion yuan, and the national express delivery business volume exceeded 30 billion. In 2017, Cainiao began to cooperate with offline physical stores to realize the logistics model of "placing orders online and picking up goods downstairs", which successfully solved the problem of inconvenient pickup.
At present, there are more than 40,000 sites across the country, providing consumers with temporary storage of parcels, delivery and other services. As a direct entrance to the consumer side, Cainiao wrapping can provide users with logistics information inquiry of almost all logistics enterprises.
—What is the difference between defeat?
In 2021, the operating income scale of JD.com Group surpassed Ali for the first time, ranking first in the top 500 residential enterprises. Although the final data in 2022 has not come out, from the data of the first three quarters, there is a high probability that Ali is still lagging behind.
From 2016 to the recent stage, a new term "warehouse distribution e-commerce" was born.
E-commerce goods are stored by sellers themselves, and a large number of front-end warehouses are built across the country, quickly matching nearby warehouses and improving transportation efficiency. This model is JD Logistics.
However, for Taobao, this problem is not easy to solve, not only needs to establish logistics warehouses across the country, but also based on Taobao's large number of categories, orders, pick-up and delivery are facing a lot of challenges.
Especially after the outbreak of the epidemic, many problems broke out in a concentrated manner, customer experience declined, and Taobao's revenue was finally surpassed by JD.com.
— Rookie awaits Phoenix Nirvana
JD Logistics is ahead of Cainiao in the smart supply chain. In 2017, JD Logistics realized the whole process of unmanned warehouse: the whole process of storage, packaging, sorting, the whole system intelligence and unmanned. At the same time, JD Logistics has also launched unmanned vehicles and drones to join the logistics and distribution links, using intelligent technology to solve the problem of the last mile of logistics transportation.
SF Logistics has always been a representative of domestic logistics enterprises and has a good reputation in the market. Thanks to the perfect self-built logistics system and excellent transportation capacity, SF has 60 self-owned aviation fleets, more than 17,000 self-operated outlets, nearly 130 transit yards and 100,000 transportation lines. At the same time, SF is in a leading position in the industry in the construction of its own information network.
For rookies, the biggest advantage is to have Ali as a backing. Therefore, rookie catches up with the above two, Fang is Phoenix Nirvana, and it is also Ali's ultimate goal.
Taobao, Pinduoduo, JD.com – my shopping transformation
I started with eBay and Taobao for the first time in 2005, and I have been a big fan of Taobao for many years. Probably around 2017, I started using JD.com, and around 2019, unless JD.com didn't have it on its own, I wouldn't use Taobao. In 2021, after occasionally using Pinduoduo, Taobao was basically completely eliminated.
Why is Taobao used less and less?
Slow logistics is on the one hand, mainly after 2019, Cainiao and other express stations develop rapidly, and express delivery can no longer be delivered. Whether it is Shenzhen or Tianjin, 99% are self-fetched.
The special case is Beijing, because Fengchao replaced the function of express station storage, and the problem of express delivery not delivered to the door was frequently complained about in 12345, and finally Beijing's express station disappeared, and it became the only pure land in the country.
Why use Pinduoduo?
I feel that Pinduoduo's agricultural assistance business is doing the best. At the same time, the price and experience are indeed better than Taobao, and it is more convenient to buy more vegetables and daily necessities than Taobao.
Why JD the most?
The best user experience: home delivery! Fast logistics! Easy returns! Convenient rights protection. Most of the time, the price is relatively higher than the previous two platforms. But not necessarily, JD.com has a lot of activities, and many times the price is even lower than the previous two. Of course, I use Jingdong only to use Jingdong self-operated, and the feeling of non-self-operated merchants is more chaotic than on Taobao and Pinduoduo.
A chaotic express station around you
1. Forcibly robbing express delivery and compulsory signing
Although Cainiao announced in 2022 that it will push home delivery nationwide, this road is long. Coupled with the various express stations that have grown rapidly, this road is even more difficult.
In addition to not delivering, the express station also robs the express and forcibly signs for it, whether you agree or not, complain or refuse to accept it, he accepts it.
Second, information leakage + vicious competition
For a while, opening express stations was also like opening milk tea shops, nail shops, etc., becoming an option for many people to start a low-cost business. Many people have poured in because of the statement that express stations have "high income, no franchise fee, time freedom, and 0 foundation", but the fact is that it is not easy to make money on express stations.
There are 4 post stations around the place where I live: Cainiao Station, Mother Station, Express Station, and Express Supermarket, and I immediately get dizzy after receiving the text message.
Third, it is difficult to pick up and the service attitude is poor
There are many post stations that close earlier than the end of work, and picking up depends on fate;
There are many post stations that are not far away, said not close, and there is no parking for driving;
There are long queues at many post stations... The wait is from 10 minutes
High intensity, low profit, under this vicious competition, if you encounter a good attitude, it is creation!
Take a courier and ask to download the APP, paste the QR code on the courier, accompany the push of various messages...
4. Increase the duration of express delivery
Obviously, the express is already being delivered, but you have to pick it up tomorrow, because the express has been delivered to the post station, and the post station has not yet sorted out.