As we all know, American technology is the first in the world, with well-known five technology giants, Apple, Amazon, Microsoft, Google and Facebook, all of which have the position of industry hegemony in these five areas. Apple, in particular, not only has an unshakable position in the smartphone market, but also is the first of the five technology giants, and the market value is the world's largest company.
Jobs founded Apple and laid the foundation, and Cook led Apple to glory, 12 years since Cook took over as Apple CEO in 2011. Under Cook's leadership, Apple's market value increased by $2 trillion in 12 years, once exceeding the $3 trillion mark, but recently there was news that Cook's trouble was coming.
It is worth noting that recently there was news from the US media that the United States is going to attack Cook and may kick Cook out of Apple's board, and the news said that the relevant departments will exercise the rights of Apple's largest shareholder and propose at the annual board meeting.
From the perspective of Apple's recent problems, there may be two reasons for such a proposal, one is Apple's recent financial report, from the data can be seen that in the first quarter of 2023 financial report, Apple's revenue and profit have seriously declined.
On the other hand, in the United States asking Apple to move out of the mainland, Cook did not move as quickly as the United States expected, which may be the main reason. It should be known that Cook is more interested in the Chinese mainland market, which is contrary to the US side's current emphasis on manufacturing returning to the mainland.
Apple's revenue and profit decline, the reason may have a certain relationship with moving out of the mainland supply chain, but the most important thing is that Apple's mobile phone has been having problems recently, such as green screen, burning screen, paint off and other problems, and Apple is not so active in dealing with after-sales issues, which has caused a lot of complaints. In contrast to the domestic brand Xiaomi's after-sales treatment, Apple lost its reputation and trust.
Not long ago, the problem of "burning the motherboard" in the Xiaomi 11 flagship machine attracted widespread attention in the industry, and they were ready to watch Xiaomi's jokes. However, the way Xiaomi handled this sudden problem disappointed those waiting to see the joke, but it was praised by People's Network.
In the face of this "overturning" situation, Xiaomi did not shirk responsibility, but took the initiative to take responsibility and actively made solutions to solve problems. First of all, for the three models of Xiaomi 11, extend the warranty time, provide users with 36 months of machine guarantee, if there is a quality problem, you can enjoy free repair, and even replace the motherboard.
Secondly, publish an announcement on the official website, users can apply for 200G cloud services to store data and prevent data loss due to motherboard damage, resulting in unnecessary losses. You know, this benefit is paid for by Xiaomi, and throughout the mobile phone market, no one has such courage.
On the other hand, the "old" Apple in the smartphone industry is more crotch-pulling in dealing with after-sales issues, in addition to shirking responsibility, that is, implementing the "drag" word to deal with users, in contrast, small
Mi's handling this time can be called a textbook, which has not only been praised by People's Daily and the majority of netizens, but also gained more fans.
Without comparison, there is no harm, and Apple's recent problems, in addition to surprising users, are likely to cause Apple to go downhill.
Jobs injected soul into Apple, and Cook led Apple to the top, and once Cook was kicked out, then Apple's crisis really appeared.
At present, the global electronics market is cold, fierce competition, Xiaomi and other domestic brands are struggling to catch up, and constantly challenge Apple, at this time, if Cook is out, Apple may quickly go downhill, which is also Apple's sorrow.