From "China Cool Link" to "Huami OV", the industry pattern of domestic mobile phones has been changing, what remains unchanged is that Huawei has always been, at its peak, Huawei (including Honor) easily won more than 50% of the domestic market share, and also topped the throne of the world's first shipment, Apple, Samsung are defeated. However, with the formation of a new industry pattern, Huawei has officially "fallen behind", "Huami OV" has become the past, and the pattern after the big reshuffle is "VO Rongmi", then these four domestic manufacturers, four parts of the world, sandwiched between an apple.
Huawei ranks fifth in the fifth position of domestic mobile phones, with a market share of only 7.9%, 6 points behind the fourth Xiaomi, the gap between the two is still very obvious, but Huawei's Mate50 series is still very good in the high-end market, the configuration is not particularly strong, but Huawei Mate50 is still very popular, the first is brand power, the second is that this mobile phone is well optimized, and there is also black technology, Huawei's self-developed imaging system, so that Huawei Mate50's image experience is still online.
However, I personally think that the biggest dark horse is vivo, with 19.2% to top the first place in domestic smartphone shipments, can be described as "muffled fortune", vivoX series of big sales and IQOO influence is not considered to be the main reason, the previous generation of X80 series is very good, and vivo X90 continues to fire, highly recognizable appearance design, E6 light-emitting material screen, equipped with Dimensity 9200 processor, with self-developed V2 chip, image is also the main highlight, With ZEISS optical lens, 5000mAh + 120W wired fast charge, it has gradually become a new benchmark for the flagship of Zhongcup.
Like vivo, OPPO is also quite stable, ranking second in the second position of domestic mobile phones, of course, in addition to OPPO's own product sales are good, there is also a plus "assist", after merging into OPPO, one plus mobile phone momentum is very strong, first released one plus 11, and then benchmarked against Redmi K60, launched one plus Ace2, the main 1.5K Lingxi touch screen, good feeling, and equipped with a full blood version of the Snapdragon 8+ mobile platform, Sony IMX890 main camera, 100W wired fast charging, All aspects of the configuration are full, I believe OPPO will bring better sales performance.
Of course, the most pity of this is Xiaomi, Xiaomi's slogan is the loudest, "three years of domestic first", according to the time period calculation, it is almost time, but Xiaomi only has 13.9% of the market share, from the first place vivo, the gap between the two is 5.3%, which is really not small. Xiaomi's main sales are still relying on Redmi's low-end models, Redmi K60 with good configuration and cost performance, but also attracted many users to start, the same price rare 2K straight screen, the configuration is very balanced, but also added 30W wireless charging, it can be said that Redmi K60 in the price of 2500 yuan, or belongs to the "big brother" full of competitiveness.
However, the biggest surprise is another brand, that is, realme, ranked seventh with 2.4%, don't look at this number is very low, traditional brands, such as ZTE, Lenovo, Red Devil, etc., are not shortlisted, and the real me was established for a very short time, you can see that the momentum is really strong.
Write at the end
The era of "VO Rongmi" industry pattern is basically determined, I personally think that it will continue like this for a long time, after all, the current domestic smartphone industry is still very saturated, it is difficult to have other brands like Xiaomi, and big brands also have derivative sub-brands, whether it is innovation ability, or cost-effective battle, it is estimated that it is difficult to succeed, all you recognize that there may be a strong rise of new domestic brands? Welcome to leave an answer in the comment section.