Since its release in 2018, "After Tomorrow" has undergone five years of market tests, not only did not follow the trend in the era of mobile game fast food, but formed its own operation model, and recently won 200 million players, creating an absolute record in similar games, and continued to lead the wasteland survival mobile game track. So, what is the operating model of After Tomorrow? Can they still eat after the "five-year itch"?
First, the quality of the "alternative" mobile game, the craftsmanship spirit picks every game detail
As mobile phones gradually become mainstream mobile game platforms, and more and more in the direction of "performance monster", people's requirements for mobile games have become higher, picture quality, frame rate, modeling, etc. are important measurement factors.
Due to the limitations of mobile devices, characters are often not affected by lighting, and the light dynamics are not rich enough, resulting in a relatively flat picture. In this regard, the "After Tomorrow" development team adopted a simulated GI technology called Ambient Cube to place multiple sampling points in the scene to greatly enhance the realism and richness of night lighting in a simple and efficient way.
The problem of light is solved, the construction of shadows is also not small, 3D perspective games often look at the scene at eye level, resulting in serious shadow perspective distortion, causing discomfort. In order to solve this problem, the "After Tomorrow" development team introduced Cascade Shadow Maps technology, which optimizes the mainstream large-scene shadow construction methods to adapt to the human eye.
All this is enough to prove that "After Tomorrow" is by no means a fast-food mobile game, compared to those sets of materials, pure skin changing of some of their peers, their efforts are obvious to all, and give players specific visual feedback in the game. A game that is high enough to give people a stunning visual experience on mobile devices is destined to dominate the first place in wasteland survival.
Second, the brain-opening wasteland theme creativity, breaking the circle why do stars need to endorse
For After Tomorrow, they've created too many firsts in four years.
As the first wasteland survival mobile game in China, "After Tomorrow" entered the market in 2018 as an absolute pioneer, creating an unprecedented situation where millions of players waited in line, and also received the ridicule of "after next year", which won countless fans for a while and became a phenomenal game of the year. However, they did not stop their progress.
In 2021, "After Tomorrow" has two "firsts" in the absolute sense.
In the summer of that year, "After Tomorrow" boldly created a special existence independent of humans and monsters - regenerators, who are like humans and non-humans, and beasts and non-beasts, hovering between reason and wildness. In the traditional game of the same theme, humans are surrounded by monsters and attacked is equal to game over, and in the regenerator version of "After Tomorrow", humans can also crush reagent bottles to become regeners, step into a new perspective, experience a completely different way of living in the wasteland, and the accompanying grudge stories, love and hatred, and expand the game's world view, so that its emotional core can be sublimated.
In the subsequent version of the battle for human survival, the "Desperate Defense" campaign was updated at the beginning of the fourth season of "After Tomorrow", laying a large scene that is extremely rare in the same theme game. Different from the village fight that was ridiculed by players before, this battle for the survival of all mankind requires the participation of all players, artillery batteries, machine gun turrets and other heavy firepower coefficients to join the battlefield, armored vehicles, tanks, armed helicopters also rush to the same time, in the face of countless and menacing monster frenzy, players need to share the same hatred, and transform the past skirmish experience into a strategy for large-scale battlefield operations.
"After Tomorrow" dares to jump out of the comfort zone of the wasteland survival theme, roll up its sleeves, shake off its arms for bold exploration and innovation, and continuously improve the experience for players, which is by no means a simple fan, but adds more masterpiece texture to "After Tomorrow", which has absolute historical significance for the big category of wasteland survival games.
3. Continuously enrich and optimize the game experience
If the first two are the reasons for the drainage of "After Tomorrow", then the latter two points are important means for them to maintain their existing player base and increase user stickiness.
Last Spring Festival, "After Tomorrow" updated the "Bonfire Night" gameplay in the Shelter City version, creating a two-person "blind date journey" in the wasteland world, two survivors entered the quest, passed multiple levels, during which there were many sweet interactive links such as princesses hugging over suspension bridges and hugging each other affectionately, and the sweetness was bursting. On the way to the wasteland of this year's Spring Festival, "After Tomorrow" has also created a series of two-person cooperative gameplay, with up to 8 mini-games such as rowing, skiing, snowballing, and weightless recapture battles, which can be described as ingenious.
All kinds of fun gameplay outside of battles, while enriching the gameplay of "After Tomorrow", but also bringing players a more comprehensive wasteland survival experience, who said that shooting monsters is all? In the wasteland, Buddhist players who encounter countless adventures and are not good at fierce battles can also get the wasteland survival experience that other genre games cannot give in "After Tomorrow".
Fourth, welfare understands people's hearts, and pie in the sky
There is no gift in this world for no reason, but this law does not apply to "After Tomorrow", the game attaches importance to the experience of the bottom players, knowing that it is not easy for them to open up the land, and the most direct way is to provide material help, help them start quickly, and complete the transformation from "prey" to "hunter" in this world. Therefore, many old players of "After Tomorrow" are summing up their game experience and always make a list to inform the newcomers how to receive the official benefits.
In the recent 200 million player feedback activities, the game has set off a wave of welfare waves: as long as players log in to the game, they can directly receive the official warm survival package and warm dress up gift package prepared in advance, including plum blossom brand joint commemorative shirts, commemorative permanent vehicles, commemorative projectors and other valuable props.
The above gifts are just some of the daily necessities that players need for their daily adventures, and for those survivors who like "warm" gameplay, there are also "dealing" with them after tomorrow - hardcover room is said to be given, which includes 5 manor styles with different shapes, accompanied by an innocent white bear doll, so that players can feel a touch of warmth with a human touch even in the cold apocalypse.
Above, it is not difficult to see the ambition of "After Tomorrow", they are not satisfied with being reduced to mobile game fast food, but want to continue to lead the way on the wasteland survival track and achieve the ultimate in all aspects. Perhaps, 200 million players is just the beginning for them.