The female director of the Tahe County Cultural and Tourism Bureau in Heilongjiang Province was furious, because she braved the cold of minus 20 degrees to take a set of photos of herself wearing skirts in the ice and snow, and Dubo himself responded that it was to promote the tourism resources of Tahe County.
But there was no fire in Tahe, a small border county that should have been publicized, and the director of the cultural and tourism bureau who rushed out first was completely on fire.
In fact, this group of "tourism promotional videos", to put it bluntly, is the personal photo of Director Dubo, but it is just a personal packaging in the name of promoting tourism.
Of course, this photo album also successfully helped her realize her dream of becoming an Internet celebrity.
The director of a county's cultural and tourism bureau, the size is a section-level actual leader, there must be a lot of work on weekdays, but Dubo seems to focus on the creation of short videos, and now his personal account is constantly updated, and his fans have reached 800,000, which can be regarded as a famous Internet celebrity.
And that set of exquisite photos is enough to prove that she didn't put her mind on work at all, why say so?
When someone questioned the large cost of outdoor photography, Director Dubo immediately explained that the staff were all part-time employees of the unit.
In fact, there are only 12 employees of the Tahe County Cultural and Tourism Bureau, of which 2 have retired, and the remaining 10 people, excluding the old, weak, sick and disabled, how many are left?
So, Director Du, this is not a part-time job, this is a global effort to help you fulfill your dreams.
When some people questioned that spending energy on short video shooting would delay work, the director of the bureau responded that he went to work during the day and filmed at night or on holidays (in fact, most of the videos were filmed during the day, most likely on weekdays).
Even if what you say is true, do you have to pull in people from the whole world to help you shoot videos at night and holidays, are these people considered overtime? And for whom to work overtime?
If the director is still working so hard at night, won't it affect the day's work?
I personally think that the response of the director of the capital is all justification, and the darker it is, the so-called reasons are simply untenable, and the only thing revealed between the lines is to be red and famous.
In fact, it can also be understood that in this era of short video fire, anyone can be popular, anyone can be fired, so who doesn't want to be red, who doesn't want to be hot?
Both spiritual satisfaction and tangible benefits and benefits, just like I wrote this article, I also want to be red, I also want to fire, it is normal to have such thoughts.
However, forcibly describing one's desires as the needs of work and using public power to achieve personal goals is a false public benefit and a serious dereliction of duty.
Some people will think that Dubo's practice at least has a certain stimulating effect on tourism.
Can the endorsement of the Director of Culture and Tourism really promote tourism?
Here is a question, can the leader's live broadcast goods be sold?
No, for example, a county governor brings goods for local agricultural products live, have you ever wondered why the audience should buy it?
The county chief has influence in the cadre group, but in the market, what he recommends is not tempting at all, because wherever he becomes a county chief, he will recommend something there, which has nothing to do with the quality of things, only the place where the county chief works.
This kind of live broadcast, even if it really sells out, it is mostly caused by people who sneak around the horse, or the local government apportioned purchase tasks to the cadres, which is not a market behavior at all.
It is like the tutoring materials recommended by the teacher to the students must sell well, but the agricultural tools recommended by the teacher to the farmers are not bought by many people, the objects are different, the fields are different, and the effects are of course very different.
The endorsement of the director of culture and tourism is the same, they always think that using the status of the director of cultural and tourism will definitely double the effect, but in fact they overestimate themselves (except for a very small number of people with good image and temperament).
No one will go far to see a cultural and tourism director, and the image of many cultural and tourism directors who appear on camera is not outstanding.
The active appearance of cultural and tourism directors has caused some aesthetic fatigue, but in fact, this behavior has a very limited effect on driving tourism.
Taking He Jiaolong, the director of the first generation of Internet celebrity cultural tourism, as an example, snow horseback riding took place in Zhaosu County, Ili Kazakh Autonomous Prefecture in November 2020, through this sensational exposure, how is the tourism development of Ili Kazakh Autonomous Prefecture?
Remarks: He Jiaolong was also the deputy magistrate of Zhaosu County when riding horses, and was later transferred to the deputy director of the Culture and Tourism Bureau of Ili Kazakh Autonomous Prefecture.
Compared with tourism revenue, the statewide data in 2020 was 49.191 billion yuan, and after He Jiaolong's explosion, the statewide data in 2021 was 30.7 billion yuan, a straight decline of nearly 20 billion.
Of course, there are various reasons for the decline in tourism revenue, but the explosion of He and other cultural and tourism bureau directors only looks lively, and even "losing money and making money".
The huge flow of traffic actually flows to individuals, and local tourism resources can only be reduced to background plates in the end.
To put it simply, it was Director He who caught fire, not Shao Tong.
I am not against propaganda, on the contrary, I think propaganda is very important, and what I strongly oppose is propaganda by leading cadres.
As far as the propagandists of tourism are concerned, not to mention the image temperament, many leaders are older, out of shape, too little relevant knowledge reserves, and even Mandarin is not standard, and it is obviously unqualified to do publicity, and making jokes is not news.
Leaders should do their job as leaders, taking the director of the Cultural and Tourism Bureau as an example, there is no need to be a leader during the day and an "Internet celebrity" at night, if you really have this heart, you should build a good local propaganda team, and you don't have to spend your mind on packaging yourself.
Back to the Tahe County at the beginning, the vast forest and sea snowfield, why do you want to speak for it, just because you are the director of the cultural and tourism bureau?
This obviously does not make sense.
In the huge Tahe County, even within the system, there must be many young, beautiful and versatile cadres, there are always more suitable, and using these people to publicize the rich tourism resources of Tahe is not better than a 45-year-old female director?
Note: Both were born in 1978 and are 45 Su.
Don't say that there is no selfishness, the last old police officer Chen who said that he only does public welfare has long resigned, so the directors of cultural and tourism bureaus should no longer grab the limelight.
Disclaimer: The views in this article only represent the author's personal, if there are different opinions, criticism and correction are welcome.