In 2017, Harrow, Mobike, OFO, Orange, Street Rabbit, Ride Electric and other shared bicycle brands have entered first- and second-tier cities. Shared bicycles have quickly been accepted by the public because of their convenience and low price, but there are also many problems while providing convenience to people.
According to official conservative estimates, the number of bicycles launched in first- and second-tier cities has long exceeded the maximum load of cities, and the total number of vehicles launched has exceeded 25 million. Due to the lack of supervision and long-term problems began to be exposed with the development of shared bicycles, excessive investment began to distort the normal demand of the market, sharing bicycle companies in the process of operation of deposits are difficult to refund, poor user experience, zombie cars can be seen everywhere and other problems, seriously damaging the development environment of the shared bicycle market.
In order to purify the environment of shared bicycle parks, various cities have adopted different policies to regulate the operation of shared bicycles. However, as a sunrise industry, the government has just begun to adopt an encouraging attitude towards shared bicycles, and the supervision of shared bicycle operations is relatively lacking.
Since the development of shared bicycles in 2017, many problems have broken out, such as vicious competition of shared bicycle companies, poor service of enterprises, and evasion of bicycle recycling responsibilities, etc., which are essentially due to the irregular operation of shared bicycle companies. Based on this, it is inevitable to regulate the operation of shared bicycles.
1. Government supervision is a necessary condition for improving the quality of bicycle services
Since the founding of the People's Republic of China, the focus of government functions has shifted from class ruling functions to social functions, and the main contradiction on the mainland has become the contradiction between the growing need for a better life and unbalanced and insufficient development, which requires the government to provide more and better public services for society and the people.
As a quasi-public good, shared bicycles are bound to be regulated by the government.
According to 2021 statistics, bicycle users hope to improve the quality of services such as vehicle performance, usage costs, and reduction of bad cars. It can be seen that the service quality of shared bicycles is still relatively poor, and its poor service quality can reflect the dereliction of government supervision in disguise, so the government must supervise shared bicycles while encouraging development and provide people with high-quality bicycle services.
In the shared bicycle market, some companies in order to seize market share to fight price wars, burn money subsidies, break the bottom line of shared bicycle enterprises' profits, in a vain attempt to drive other bicycle companies out of the market, to achieve a monopoly on the shared bicycle market, the market is unable to self-regulate, can only rely on government supervision to regulate.
The consequence of this vicious competition is that one company is the only one, which arbitrarily increases prices after achieving monopoly, and the services provided cannot match the price. The government cracks down on monopoly through market supervision, breaks the monopoly situation in the bicycle market, introduces more and more dynamic economic entities, curbs the inefficiency caused by monopoly, and allows enterprises to compete with each other to provide users with high-quality services.
Healthy competition can promote the development of shared bicycle enterprises and markets, encourage benign and moderate competition, and play the role of market self-regulation.
Second, government supervision is an important means to maintain the appearance of cities
The government is the manager of the city and has an unshirkable responsibility for the problems that arise in the city. The urbanization process of the mainland is accelerating, the urbanization rate is about 63%, and people's requirements for urban management have risen from the material level to the spiritual level, putting forward higher requirements for transportation, environment, safety and other fields in the city.
With the sharing bicycle companies stationed in various cities, the disorderly release of shared bicycle companies, the random discarding of bicycle users after use, and the scheduling and sorting of shared bicycle companies are not timely, the clean and tidy urban appearance of various cities is destroyed by randomly parked bicycles, and even the landscape of shared bicycle cemeteries appears, a large number of shared bicycles are concentrated in a corner of the city, destroying the good urban appearance and affecting the daily travel of urban residents.
In the case of non-self-discipline of enterprises and irregular use by users, the government will eventually supervise them, and the relevant departments will manage the problems arising in the operation process of shared bicycles. Returning citizens with a spacious and convenient road ensures that the interests of bicycle users are not lost, and takes urban management to a higher level.
Third, government supervision is an effective way to lead users to a good atmosphere
Core values require citizens to be patriotic, dedicated, honest and friendly, and we should practice the core socialist values at all times.
However, the uncivilized use of bicycles runs counter to our core socialist values, and malicious destruction and robbery of bicycles are common, and even violate laws and regulations. These behaviors are obviously seriously inconsistent with the integrity in the core values, and the lack of integrity awareness of shared bicycle users distorts the values and brings a bad atmosphere to the society.
These violations are difficult for companies to hold accountable and often occur, and the use of dispatch fees has little effect on improving this behavior, but the government can condemn these users through public exposure. For example, at some intersections, there will be a large screen continuously broadcasting pedestrians who violate traffic rules, and this method can also be used for illegal shared bicycle users to reverse this bad social atmosphere.
As the propagandist and pioneer of core values, the government should increase the publicity of core values, restrain uncivilized behavior at the moral level, guide users to form good habits, form a good social atmosphere, improve people's moral literacy, and become good citizens who abide by the law. Everyone contributes to the development of shared bicycles, and the entire industry will have a better development.
Summary:
The service quality of shared bicycles is relatively poor, and there are still certain problems in many aspects, if only relying on the management of enterprises and the consciousness of the people, it is impossible to achieve a good effect. The government has the function of regulating society, and when the society is no longer able to self-regulate, the government needs to regulate and regulate;
In order to maintain the city's style and appearance, the government's regulation of shared bicycles can maintain the city's appearance. Government regulation can improve the social atmosphere by exposing shared bicycle users, and it can be seen from the above that it is necessary for the government to regulate the operation of shared bicycles.