The hot Spring Festival has ended with the end of "Crazy", and the spring drama market is carrying out a new round of heating cycle through a tight schedule. Popular contestant costume dramas also allocate two works in the Xian Xia and detective themes, and in terms of popularity, all four dramas occupy the head advantage in their respective fields; At the level of word of mouth, "Daming under the Microscope" and "Junzi League" scored 7.8/6.3 respectively, and "Starfall into Sugar" and "Heavy Purple" that were not long on the air remain to be seen.
Through the analysis of the four works of the two tracks, this article will glimpse its advantages and shortcomings in winning the hearts and minds of the people.
Xian Xia wins the audience, and emotion and CP are still the key
"Starfall into Sugar" and "Heavy Purple" have gained momentum on Youku and Tencent Video stations, and have become highly discussed works in the costume romance genre. In particular, the "Honey Trilogy" "Starfall into Sugar" has attracted many audiences with its unique plot and excellent production.
In the routine of fairy tales familiar to the audience, cross-racial love is absolutely prohibited, and even requires immortals to break off love, in "Three Lives and Three Lives and Ten Miles of Peach Blossoms", the gen-girl married into the wing tribe was abandoned by the Celestial Clan and the Fox Clan, and the little orchid and Dongfang Qingcang in "Canglan Recipe" were also opposed by their respective clansmen. But "Starfall into Sugar" allows the four races of gods, demons, humans and beasts to coexist and intermarry, and the very fresh setting undoubtedly brightens the audience's eyes, and it also circles a wave of fans with the plot of the wrong flower sedan marrying Lang on the fairy version.
In addition, the visual experience also shows that the crew is attentive, the costumes and props are different from the previous fairy dramas, and the special effects of the beast world, the heavenly world, the demon world, and the return to the ruins respectively choose four different styles and colors of red, blue, purple and ink, and the aesthetic color of the impact is not only in line with the positioning of the original work, but also brings a more novel look and feel to the audience who are accustomed to the style of the sky and the demon world.
But the drama also has certain flaws, netizens' slots mainly focus on the performance of the male and female protagonists, such as Chen Xingxu does not use dubbing, but its original timbre and character image have a sense of separation, and netizens complain like Xiong Daxiong II, which is easy to play.
"Heavy Purple", which also belongs to the Xianxia Circuit, has received relatively more criticism, and there is a lot of negative feedback on social platforms in almost production, rhythm, and personality. The production has a strong sense of plastic, the content is too simple, the master-apprentice character lacks a sense of taboo, the starring acting skills, etc., are all slot concentration areas.
Objectively speaking, "Heavy Purple" intends to break through the typical master-apprentice image left by "Flower Thousand Bones" for the audience in the creation of master-apprentice love, and the attempt to interpret the costume romance with a more modern relationship is worth encouraging, but unfortunately, the emotional proportions are not properly handled, resulting in the audience's inability to empathize, and it has failed to achieve the desired effect.
The key to the 22-year-old summer hit fairy tale drama "Canglan Recipe" in the fierce competition lies in finding the CP sense and emotion that are popular with the audience in the circle. The hot and cold partner of Little Orchid and Oriental Qingcang and their delicate emotional portrayal from hostility to companionship meet the audience's sugar requirements and are full of substitution. The production volume of "Heavy Purple" and "Canglan Recipe" is similar, but it has not reached the popularity of the latter, perhaps for many reasons, but the failure to present the emotional companionship that the audience needs must be the primary defect.
"Microscope" VS "Gentleman League", who lacks the meticulousness and refreshment of detective dramas
As the theme of extreme typification and a stable circle audience, costume detective dramas frequently produce excellent works, such as "The Imperial Gift", "The Twelve Hours of Chang'an", and "Tang Dynasty Tricks" all have excellent reputations. Textured service, authentic reasoning and refreshment are what they have in common, how do "Daming under the Microscope" and "Gentleman's League" on the same track perform?
Following the broadcast of "Crazy Speed", "Daming under the Microscope", the score is also taking over, and the closing score of 7.8 is also very capable of playing in costume detective dramas. From the production point of view, the advantages of "Daming under the microscope" are very obvious. The natural and simple painting style, the realistic picture, the precise and exquisite lines, and the details restore the objects, customs, and background of the Ming Dynasty, giving the audience the greatest respect in the subtleties.
As a detective drama, the solving process of "Daming under the Microscope" is more worthy of attention. The multi-line narrative method makes the plot intricate, layer by layer, and the main line of the century-old silk case and the branch line Shuai Jiamo's parents murder, the six county orders are not corrected, and the assassination of Shuai Jiamo and other cross-narratives, which have stronger dramatic tension. Characters such as people, officials, and squires are also very real and three-dimensional, and the setting of "800 hearts and eyes per capita" highlights the complex background of human nature.
The volume of 14 episodes can be called an innovative attempt of historical short dramas, cutting from the perspective of ordinary people at the bottom, writing from the audience's most resonant sense of life, abandoning the form of long blessings and large vision, and depicting the political life of the grassroots in Daming, the first shot of the historical drama "small but beautiful" was launched.
While the advantages are obvious, the play has also caused controversy in the following aspects. First of all, Shuai Jiamo does not match the original character, Zhang Ruoyun's "sluggish" acting skills are not recognized by netizens, and the two hottest reviews of Douban are disgusted with his performance methods, which is actually related to his previous interpretation of Fan Xian, Li Dawei and other clever and cheerful characters are too classic, and now the characters that are too different obviously cannot make netizens adapt.
Secondly, "Daming Under the Microscope" has a threshold for viewing the drama, and the frequent numbers and terms of tax system and criminal law dissuade audiences who are not interested in history and mathematics. The most important point is that the work is not refreshing, the grievances of the little people cannot be as happy as after the previous detective dramas solve the case, and the ending cannot be directly expressed, and it is always shrouded in a faint sadness, which disappoints many audiences.
The advantages of "Gentleman's League" are the strange shots and a group of actors with good appearance, the former presents the crew's intentions in serving the road, and the latter brings eye-catching characters, such as Lan Jue played by Jing Boran, allowing the audience to see the richness and layering of the characters themselves, and the growth and transformation and dark madness are clearly visible. The disadvantages of the work are more reflected in its unclear audience targeting. Take the standard of costume detective to require it, the plot of the play is not hardcore enough, the plot has lost the sense of suspense that has been stripped away, failed to really enter the public eye, and the audience circle is limited to women.
The chaotic editing of the content of the work caused by the deletion of scenes due to censorship factors not only makes the relationship between Zhang Ping and Lan Yu show a certain sense of rupture, but also has problems such as "it is not uncommon for the previous shot to have something in the mouth, and the next shot is not uncommon to wear the same clothes and props suddenly disappear". The broken main line and branch lines are intertwined, and the cases that cannot withstand scrutiny greatly affect the perception.
The 4 works of the costume track from January to February undoubtedly added fresh blood to fairy tales and detective dramas, allowing audiences in different circles to find works of interest, but also due to the limitations of the external environment of the work, its own poor quality control, unclear positioning and other problems, resulting in its dull performance and did not set off too much splash in the market. At present, "Gentleman's League" and "Daming under the Microscope" have ended, "Heavy Purple" and "Starfall into Sugar" are being broadcast, and next week there will be "Nine Skies Cold Night Warm" to join the market competition, whether the costume love detective theme can win the market, let's wait and see.