Text | Stars
Last year's appearance in the first season of "Half-Acquainted Lovers", with the unique cut of light maturity, played a differentiation in the romance track, it not only became a dark horse in the romance market, stirred up the variety show market market at the beginning of the year, but also brought inspiration to the industry, "It turns out that the romance can also do this." And the amateur CP represented by Bala La energy made netizens rethink their attitude towards marriage while sipping sugar.
In just one season, the industry and audience quickly established awareness of the "half-familiar" IP. The second season of "Half-Acquainted Lovers" (hereinafter referred to as "Half-Mature Lovers 2"), which was selected to be broadcast in the opening year, has sent a warm current to the variety show market in 2023.
Before the broadcast, major social media paid great attention to the show, and guest Reuters frequently appeared in hot searches. After the broadcast, netizens had a fierce discussion on amateur guests and new links. In the second broadcast, the popularity of the program soared, and the popularity of the bone duo reached 52.57, ranking first in the network comprehensive ranking, and the popularity of the third phase reached 53.81. Now "Super Energy Circle CP" and "Mu Ran Looking Back" have a group of fairly stable CP fans, and the addition of Wu Shifeng and Yan Miao, two "catfish" newcomers, makes the cabin undercurrent, especially his strong resume, everyone calls "the real boss has appeared".
From the first season to the second season, "half-cooked" is like a "catfish", which stirs up the variety show market from the inside out.
Launched for three issues, "Half-Cooked Lovers 2" has become the center of the whole network
After the broadcast, the popularity trend of "Half-Mature Lovers 2" is the same as that of "Half-Cooked Lovers 1", and it belongs to the type that is getting hotter and hotter the more it is broadcast.
According to bone data, after the second episode was broadcast, "Half-Acquainted Lovers 2" ranked first in the online comprehensive list, and on non-update days, the program often ranked TOP1 in the online comprehensive real-time list. Bone Duo compared it with similar romance complexes in the market and found that "Half-Acquainted Lovers" is the most popular and rising popularity in the past two years. In Tencent Video Station, the popularity of the premiere of "Half-Acquainted Lovers 2" exceeded 20,000, and after the second episode was broadcast, the program broke a record, reaching a high popularity of 21,500, and the third episode climbed again, with a popularity of more than 22,000.
Weibo is one of the important public opinion fields of "Half-Acquainted Lovers 2", and netizens are sincerely snorting CP here. #Half-acquainted lovers 2 Which pair of cp do you smoke#, #Sun Muyu Zhang Yanyu Taoran Great Triangle Asura Field#, #Yu Taoran sent medicine to Sun Muyu#, #Zheng Yu'an Yutianchao cultivation system CP#, #Meng Zhaobo soaked three cups of brown sugar water for Zhang Baoer in one night# and other topics are very good, the program will have a high hot search every update day, and everyone is happy to leave messages and discuss under new and old topics.
In addition to Weibo, the popularity of "Half-Acquainted Lovers 2" has covered major social media platforms such as Xiaohongshu and Douyin. On Xiaohongshu, there are more than 20,000 notes about "Half-Acquainted Lovers", and various contents such as personality analysis and clothing of guests in "Half-Acquainted Lovers 2" are sought after, and Sun Muyu's pink sweater makes netizens want to get the same style. On Douyin, there are 30 topics about Sun Muyu, the female guest of "Half-Acquainted Lovers 2", and netizens have commented that Lao Sun's personality is so warm. It can be seen that Lao Sun, who came out of the circle with "Trick Peach Blossom", is even more crazy fans all the way with the broadcast of the show.
The show also extends a lot of marriage and love issues, "will strong women bring pressure to their partners", this problem pokes the pain points of many people at present, the guests in the observation room provide solutions to the problem from different perspectives of men and women, Wang Ziwen mentioned that if girls bring this kind of strength from work to life, they will worry that boys will lose self-confidence. Wu Xin analyzed that such girls often need their partners to provide more emotional value, Haitao and Pang Bo from a male perspective, saying that such girls are very sexy, but boys need to have self-regulation in mentality.
As an amateur love show, the first issue of "Half-Acquainted Lovers 2" has amateurs out of the circle, which is very difficult, Sun Muyu has become a hot figure on major social media platforms, netizens analyze her from various aspects such as personality, smile, dress, and behavior. On CP, the Weibo variety show super talk of the two pairs of "Super Energy Circle CP" and "Mu Ran Looking Back" is very high, and Bone Duo also found from the barrage word cloud that Sun Muyu is currently the most popular guest among the audience, and the popularity of "Super Energy Circle CP" has increased significantly, and many viewers think that the two get along very sweetly and are very good.
It is worth noting that everyone's enthusiasm for the discussion of "Half-Cooked Love 2" guests is higher than ever.
Observation room entertainers and guests helped this show a lot. The small film of "Before Half-Cooked Check-In" and guest Reuters content continue to climb the hot search high, and the show has achieved the grand situation of "hot rush and fire before broadcasting" before it started. #Chen Yanxi Romance Debut#, #Wang Ziwen said that love is not something that can be fought for#, #Qiao Xin said that he likes wow-oh boys#, #Pang Bo on the romance show is for talk show#, etc., the guests in the observation room and their speeches attracted everyone's attention.
Wang Ziwen will express some views from the perspective of mature women, such as the belief that it is important for adults to be in love and economic independence, which has aroused strong resonance among netizens. Qiao Xin also further confirmed the title of Internet mouth replacement, and every time he spoke, he talked about everyone's heart. These have become the hi points for netizens to chase this show.
From the data feedback of various dimensions, "Half-Acquainted Lovers 2" is currently at the high level of the love track and has a strong audience favorability, and with the release of content, the show is still out of the circle.
The catfish effect, on the verge of triggering
In the past two years, small and beautiful love shows have become the sweet potato of the variety show market, and the high-frequency output of each family has also made this track involving, causing aesthetic fatigue among the audience. And the first season of "Half-Mature Lovers" with its unique light mature perspective, as soon as it appeared, it became a catfish, which made the audience's eyes shine, and the show was quickly raised to a high position, gaining high popularity and high reputation. "Half-Acquainted Lovers 2", which appeared at this moment, naturally carries more expectations from everyone.
It can be seen that "Half-Acquainted Lovers 2" has innovated in guest configuration and process settings, which also makes this season's show not lacking in circles.
"Half-Acquainted Lovers 2" has just started broadcasting, WeChat, Weibo and other major platforms have appeared many Lao Sun's same "trick peach blossom" avatar, Weibo search for trick peach blossom, the first pop-up is also Lao Sun's green sunglasses funny avatar. The circle of friends is an important window for everyone to show themselves, and Lao Sun successfully impressed the boys and the audience in front of the screen through an avatar. Especially when everyone found that Lao Sun herself belonged to the type of slow and hot personality, they commented that she "has an interesting soul under her dignified and gentle appearance." ”
CP is always a strong demand for everyone to watch romance, and "Half-Acquainted Lovers 2" has ushered in the CP stew, ambiguity between the opposite sex, friendship between the same sex, and even the intricate triangular relationship, all of which make netizens snort.
The show gave birth to famous scenes such as "Mu Ran Yan Big Triangle" and "Meng Bao Super Big Triangle", everyone first snorted the two-way rush of Meng Zhaobo and Bao'er for the first time, and the "pineapple bag" CP high sweet full score of love at first sight, and then as the understanding between the guests deepened, the more you watched the sweeter the two groups of CP "Mu Ran Lookback" and "Super Energy Circle CP" soared. And when Yu Tianchao saw that Zheng Yuan did not find him in the other boys' cars, he turned into a lemon dog in seconds, and netizens said to this: "Oh, brother rush!" ”
After the female fifth Yan Miao joined, the high tacit understanding of "three fires and three waters" made everyone feel the fate of "just right". In addition, there are Jiang Heting & Sun Muyu's sister CP, Zhang Yan & Yu Tianchao's brother CP, all of which make everyone taste another sweetness.
At the end of the first big triangle CP live broadcast of Jiang Heting, Sun Muyu and Zhang Yan on Valentine's Day 214, Yu Tian exceeded Zhang Yan's lens now to interact with the same frame; Jiang Heting mentioned in the live broadcast and farewell letter the warmth brought by being hugged by Bao'er when she first arrived at the cabin, and Jiang Heting and Sun Muyu's "meeting and hating late" is also very warm. In addition to CP in the half-cooked cottage, the sincere friendship moved many audiences.
In the setting of artists and amateur guests, "Half-Mature Lovers 2" further uses the catfish effect to increase the watchability of the show.
The "Hot Spring Egg" observation group composed of Chen Yanxi, Du Haitao, Pang Bo, Qiao Xin, Wu Xin, Wang Ziwen and Xiong Hao belongs to the strong point of view output type, and everyone often collides with views from different perspectives. In the third phase, the addition of Zhang Yuqi, a new member of "Hot Spring Egg", brought new changes to the situation and atmosphere, and he "sparred" with professional teacher Xiong Hao when he first arrived, and Zhang Yuqi also understood CP, and immediately and accurately locked the "Miao Buyan CP" through the details.
The addition of new amateur guests Yan Miao and Wu Shifeng broke the relatively stable "ecological chain" of semi-mature love, gave birth to the "heroic competition scene", and also made the CP relationship more complicated and difficult to guess.
As a male guest that Baidu Encyclopedia can find, Wu Shifeng calmed everyone as soon as he appeared, and he was also known by netizens as the strongest male guest in the history of romance. Can immediately catch the personality of the guest through the circle of friends and other details, Xiong Hao said that he came to teach everyone a lesson. The details of preparing slippers for female guests on the first date also made the observation group sigh that "I really want other male guests to learn it". And the other male guests also immediately felt the pressure, put the competition directly on the table, at this moment netizens are like watching a big drama, the barrage continues to play hahahahaha, #半熟恋人 Grab the horse # immediately on the hot search, netizens rated the large Asura field, very fun.
From 1 to 2, strong recognition of comprehensive IP revitalizes the market
How to measure whether an IP can be cultivated, in addition to popularity and word of mouth, in terms of commercial value and audience attitude, the program also needs to be sustainable.
In terms of the commercial value of guests, the female guest Lola of the first season quickly increased her fans when the show was broadcast, and Zhang Baoer in the second season also performed well. After the broadcast of the program, Zhang Baoer's Weibo fans soared, and has now reached 139,000, and what is even more surprising is Lao Sun, Sun Muyu's fan growth rate has exceeded Zhang Baoer, and now Lao Sun has joined the Weibo "Golden V" team.
In addition to adding value to the guests, the commercial value of the IP has also received high attention from the market.
Variety shows have a strong dependence on investment, which determines whether a variety show can be born and sustained, but in the past two years, affected by the market environment, advertisers' requirements for variety shows are getting higher and higher, and being sponsored also affirms the influence of this show to a certain extent. A small number of viewers mentioned that "Half-Cooked Lovers" has "many advertising implants", covering different categories such as plant selection, golden spinning, Sanjiu stomach tai, and Tang Daren, but this also reflects the brand's recognition of "half-mature" IP and recognition of the love show and the overall variety show market, which to a certain extent gives the platform and variety show practitioners more confidence and encouragement.
In addition, the audience is also growing with "half-ripeness". This is mainly reflected in the fact that everyone's discussion of the show is obviously more in-depth than in the first season.
In the first season, everyone is still focusing on the identity of amateur guests, will focus on the impact of this attribute of Lola's single mother on the CP line, and in the second season, everyone has become more concerned about the individual understanding of career and emotions of amateur guests, especially reflected in the attitude of female guests who quit the show in the second phase, #Jiang Heting's fastest female guest # After climbing the hot search high position, the vast majority of viewers expressed support and appreciation, thinking that she insisted on herself and was bold and beautiful. At present, the topic trend of "Half-Acquainted Lovers 2" is also mainly based on in-depth issues such as emotional attitudes and work-life balance.
There are many romances on the market, and they can even be uninterrupted 365 days a year, but there are not many that can be remembered by everyone. At the beginning, "Heartbeat Signal" appeared, and its observational slow variety form was immediately recognized by the audience, and the popularity and number of romance shows also ushered in a wave of high fever, but under the feeding of fast food, the audience's requirements for such programs are getting higher and higher. The appearance of "Half-Mature Lover" this year, while continuing the first season's light mature age cut, but also took their expression of love, marriage, career, and family a step further, and from the feedback from all parties, everyone also recognizes the exploration and progress of this season.
From the appearance of "catfish" characters in this issue to the show itself as a "catfish" to revitalize the variety show market, "half-ripe" IP is upgrading and growing, now it has a strong degree of recognition, is intellectual, straight, proportionate and courageous synonymous, it is a romance show, but the meaning covered is not limited to the romance complex, more and more people also find emotional projection in "half-ripe", combing and thinking about themselves. "Half-Acquainted Lovers 2", the "catfish", while revitalizing domestic entertainment, its hit has also made itself a popular romance of the season.