"Wumei Zi Sauce" swept the whole Internet, and Li Ronghao had a mixed reputation

Like many people, I first heard "Ume Zi Sauce" through a short video, to be honest, the chorus melody is remembered once I listen to it, and the high sweetness of the lyrics is also impressive, all "taste the lipstick mint taste at the corner of your mouth", who suddenly listened to the old face blushed?

A MV filter blessed by the ins style and the school idol drama style

But because it's catchy, the lyrics straightforward, and so well suited to younger audiences, especially middle school students, I didn't take it too seriously. It's just another popular Internet song, just like what "My Tavern Sampled", "Mangseed" and the like, the flowing BGM iron TikTok, anyway, in two days it will be covered by a new atmospheric divine comedy.

But I never expected that wow, the one who sang "Wumei Zi Sauce" was not some unknown Internet singer, but - Li Ronghao?

Netizens who listened to Li Ronghao's songs in the past two years were stunned!

That one sang "Model" and sang "Li Bai". Li Ronghao, a musical talent who sang "Not to Settle", sang "The King of Comedy" and won major awards, actually created such a short video with a strong saliva sweet song?

Is it because he became famous and married a female star again, and the happiness of life smoothed out the cracks in his heart, so he began to turn his head and sing about the beauty of love?

But all the people who are running to four, the taste of middle school students who sing about love does not have to be so rushed, Jay Chou's "brother's chest muscles, if you still want to rely on" suddenly appear mature and stable.

But after being surprised, I realized, no, I didn't think right, there was a premise that was wrong in the first place.

The era of the fall of the Great Gods

We always think that a famous musician like Li Ronghao should be able to fully express what he wants to express, so he will automatically regard the work as an expression of his true heart.

In fact, it seems that no matter how windy the job is, it is just a job, there is money that you want to earn, there is party A who needs to be dealt with, but there is less of a straightforward willfulness and freedom.

Just like a designer drawing, your aesthetic and personal style must be ranked after the needs of the gold lord's father, otherwise the logo can't be so big...

The adult man's muttering of sorrow and sorrow was replaced by light and straightforward middle school student love words, and Li Ronghao's "Plum Sauce" has undoubtedly achieved great success at the commercial level, although it is very different from the previous works.

The second creation version of Douyin is swarming, the short video divine comedy in the first quarter of 2023 is firmly mastered, and Li Ronghao himself also has a new masterpiece that can be performed in commercial performances, why not?

There are two motivations for a person to do something, extrinsic drive and intrinsic drive, and we usually think of the latter as the core. But I personally think it's time to divide:

The strength of the inner drive often comes from inner messiness, pain, and confusion, which is why people need to do something to comfort themselves and release themselves.

And when life becomes smooth and beautiful, the inner world is quiet all year round, and there is always a cloud of auspicious clouds, the internal driving force is no longer so strong, and the external driving force will gradually prevail.

For successful artists, the external driving force is not a star and a half.

Fame itself has a super ability to monetize, casually doing a single line of work has a huge material return, but also has a super influence that radiates the public, do you say cost-effective, cost-effective?

Money is not money, not to mention, the feeling of "I can push a lot of things" and "I am so important" can satisfy them for half a day.

Isn't Fang Wenshan, who once joined forces with Jay Chou to create a musical miracle? Not only did the work receive softly, but people also used the strong communication attribute of short videos to sell writing courses, which simply played "keeping pace with the times" clearly.

Since the media era, everyone has 15 seconds of fame, and the celebrities who have already become famous, they have natural advantages, not worse than those 15 seconds, can directly consider the next step - how to have longer exposure, how to deliver "me" to more people.

The shortcut is just around the corner, and it's not normal to hold on to it, right? It's like content creators, dozens of views and millions of views, how many people stupidly choose the former?

If you want to be "unavoidable" and "clean and high", you need to have a strong material foundation and social resources as a backing, as well as unbreakable ideals and beliefs and the courage to go against the current. The former is like Ma Sichun, the latter is like Dou Wei, the cost of living in a "vacuum" is so high.

How many Dou Xian'er are there

So don't ask why he also went to create online songs, why she also went to bring goods, there is traffic, money, influence, stars must also live, stars also have social connections, stars also have vanity...

There are many talented people, but most of them cannot afford to be deserted, especially by the times.

The fast, real-time, and interactive attributes of the Internet have made stars walk off the altar, and the "slow work" and "cold mystery" of many years ago have long become rare and outdated, silently eating ash in the corner.

But aesthetics are still high and low

But many people don't think there is anything to regret and criticize - "The song is not difficult to hear, it is quite catchy, it can be sung in KTV, and the chorus is stress-free." ”

More netizens clearly pointed out that there is no high or low music aesthetic, Xialiba people and Yangchun Baixue should be respected, and no one is more advanced than anyone.

That's what I've got to say.

Everyone has the right to enjoy the beauty of music, and everyone can keep their own preferences, but it does not mean that the threshold for creation is not high, and the aesthetics of music are not high, otherwise it is an insult to the profession.

What is aesthetics? I think vivid is better than rigid, profound is better than superficial, and timeless is better than instant consumption.

1. Vividness is better than rigidity

The post-80/90s generation grew up listening to all kinds of popular songs, and popular songs are plain and straightforward, but plain and straightforward is not the same as monotonous and empty.

For example, "The Love of the Man of Fibers":

"Sister, you sit on the bow of the boat, brother I walk on the shore, kindness and love, the rope swings"

"You kowtow step by step, there is no other begging, just hope to take my sister's hand and walk side by side with you."

Battle, neat, and very rich in picture sense, rich in life atmosphere is even more overwhelming. There is no "I like it", but the sweetness and mutual distress between men and women permeate between the lines.

In such a comparison, "Plum Sauce" obviously benchmarks a certain type of song with a fixed audience and successful cases in the market, with more than enough routines but insufficient sincerity, and the talent is also a little urgent.

2. Profound is better than superficial

Don't shake your head when you think it's profound.

Excellent creation is not to drag big words and automatically assume a "mouth replacement" function, or many people have something inexplicable in their hearts that cannot be expressed, but the person who wrote the song was stunned to do it.

And to do this requires both keen insight and courage to face the truth, because many things in people's hearts are not necessarily so beautiful, and the deeper the deeper the tide, the more dark the tide, and it is not easy to accurately distill them and then present them artistically.

In contrast, using certain techniques to splice and stack popular things is certainly much easier than this laborious task, and the heaviness of the texture of the work is certainly not comparable to the same level.

3. Timeless is better than instant consumption

Today's pop songs pursue "top" and "brainwashing", does no one think these two words sound scary?

Above, a physiological response similar to the palm of the knee and the calf can be cocked, but are we not higher animals? Why should listening to music be governed by purely physiological responses?

Brainwashing, a mysterious force sweeps away the power of thinking and feeling, and only the back and forth melody remains in the head, isn't this a crazy invasion and occupation, enjoy it?

The fact is often that there is nothing left after the top and brainwashing, but we still unconsciously look forward to the next head and brainwashing.

It's so sad~

A timeless good work can touch the soul of a person, and that profound shock will accompany it for a long time, because it has been deeply involved in the construction of your spiritual palace, it has been integrated into your blood and marrow, and naturally it will not be easily lost and changed.

Such pieces also usually take more time to polish, and are naturally becoming rarer in today's era of fast food, where everything is about efficiency. Li Zongsheng spent more than ten years integrating his life experience and thinking into a song "Song for Yourself", and what about "Wumei Zi Chan"? Is there half a year?

To sum up, such a set of comparisons, I see who dares to say that the aesthetics of music are not high or low. If you still insist, then I can only say that life is still long, see more of the world.

Of course, it is not necessary to give the listening song a heavy and comprehensive meaning, and in terms of simple relaxation, a light and smooth BGM is also good. But at a time when we are flooded with beauty, funny jokes and endless goods, do we lack something fluttering? Is our spiritual world still not dissolved thin enough? If it weren't for spiritual emptiness, why would waves of people be busy filling themselves with matter and fragmented information?

Cultural construction has a long way to go, and Li Ronghao, who is rushing under the torrent of the market and the tide of the times, cannot take care of this.

No way. Whether he is a talented man or a speculative chicken thief, under the general trend, "leaving oneself alone" and "going against the current" is always a luxury.

Author: Miss Bovary

Follow me, read people's hearts and understand the customs in the entertainment world.