As we all know, Honor of Kings, as a phenomenal game, often dominates the domestic mobile game revenue list. Although many players and peers have been singing in decline in recent years, the data of the king is still strong.
Take the seven-day revenue data of this year's Spring Festival, the king not only holds the first throne, but even twice as high as the second place. And the original god, which has been very popular in the past two years, is only 12% of the king's income, which shows how powerful the king's glory can absorb gold. However, behind this glamorous data, the glory of the king hides a huge crisis.
2023 Spring Festival revenue ranking
King veteran players know that every Spring Festival, the plan will launch a complete set of age skins, generally five (there are exceptions). The models, posters, special effects, etc. of these skins are quite conscientious, plus limited labels, and sales are often not bad.
Although players are still satisfied with the quality of skins this year, King Planning has changed the previous double legend to three legends to increase the overall revenue by increasing the unit price. This change caused dissatisfaction among many core players at the time, because ordinary players generally only buy their own heroes, but the core players are collectors, and the planning of this move is undoubtedly showing that they are harvesting their wallets.
Li Xin age skin
But the king's means are much more than that, he can make a thousand players rush a dollar, and he can also make a player rush a thousand dollars. In just one month at the beginning of the year, Curated has successively released two of the highest quality skins - Glory Collection. And although this is a lottery mechanism, there is a probability of entering the soul, but the probability is extremely low. To get the skin first, you have to draw it 361 times.
According to the price of 6 yuan per draw, it takes a total of 2160 to draw a skin. Even counting the discount will cost a full 1440, and this is only the price of one skin, if it is a collection party, it will take 3000 to get all two skins. However, these can be tolerated as ordinary players. Because many people are zero krypton parties, or only buy the skin of the original hero. But recently, the king's plan has hit the abacus on these people.
Armor Glory Collection
I believe that many players have been disgusted by the style of play of specializing in Xiang Yu in recent matches, obviously a tank, but with more than the outbreak of assassins, and even with their own famous knives, which makes many ranked players miserable.
And the reason why the plan wants to increase the intensity of Xiang Yu so much is because he wants to launch Xiang Yu and Yu Ji's couple skin on Valentine's Day. In fact, this is not the first time that the planner has done this, players have already adapted to the hero enhancement before coming out of the skin. But this time, Xiang Yu was obviously improved too strongly, so that many non-native Xiang Yu players also bought this Valentine's Day skin.
However, as soon as Valentine's Day passed, the plan was urgently weakening Xiang Yu in the experience suit. In fact, this was also expected by players, but I really didn't expect the planning to be so excessive. Directly cut all Xiang Yu's two-skill and two-knife damage in half, and added an additional skill CD! This change shows the message that planning can even be done without considering the player's game experience and hero balance, and that strength should be traded for sales revenue.
Xiang Yu's experience suit weakened
And this statement planned is likely to push the glory of the king downhill! Because no matter how many skins he planned before, regardless of the quality of the skins, he only added ten attack power. As a vast number of zero krypton players, even if they don't even have accompanying skins, they can easily score points with their strength.
It is because the skin does not affect the player's game experience and ladder strength. But now after the king was taken over by Tianyou Studio, he gradually only considered the game flow. He can give the hero an over-the-top strength for the sake of skin sales, and after achieving the goal, he will slash again, which has seriously affected the balance of the qualifying match!
Therefore, Xiang Yu's change this time may just be planning to test the lower limit of the player, or it may be the beginning of the king's decline...