Opening a company, paying dividends, turning into capital, and carefully looking at Li Sheng's wealth and capital relationship, this is called shrewdness

After Li Sheng officially announced his divorce, he talked about marriage again, and his attitude was very resistant: "I don't want to get married again, it's too uncomfortable, you can try it once." ”

Fu Seoul soul asked, "Where do you feel the most painful point?" Li Sheng blurted out: "It's the two words of marriage, you wake up and think of these two words and start to have a headache." ”

This negative attitude towards marriage immediately attracted netizens to complain, accusing Li Sheng of refusing to marry in order to avoid responsibility and not wanting to pay. There is also speculation that he did not want to marry mainly for fear of dividing the family property.

Indeed, after Li Sheng and Heiwei Sauce separated, there were rumors that the marriage of President Sheng lost blood and half of his assets were divided, and he was married at the peak of his career, and a large number of banknotes were credited every year, which was really distressing.

Whether the rumors are true or false is not discussed for the time being, but Li Sheng has jumped from a young man in a small town in Inner Mongolia to a leader in the talk show industry, and the wealth and assets accumulated in just a few years are genuine.

In 2012, after appearing on the stage of "Post-80s Tonight", the 23-year-old Li Sheng officially entered the public eye. After tasting the sweetness, he began to quietly lay out his career territory.

First, he registered Xiaoguo Culture Media Company in 2014, and then started a new business, recruited the behind-the-scenes team of "Post-80s Tonight", and jointly launched "Spit Conference" with Goose Factory.

As expected, this comedy talk show that gathers the major slots of popular stars accurately stepped on the hi points of netizens, and the ratings went all the way up, and Li Sheng also kicked off the prelude to his highlight life, and the limelight was unparalleled for a while.

The popularity of "Spit Conference" has won the favor of countless advertisers, and the show has launched the second, third, fourth and fifth seasons. Although the reputation and ratings of the later seasons have declined, it still does not affect Li Sheng's earnings.

It's just that how can the "greedy" Li Sheng meet the dividends brought by this show? Only half a year after the launch of "Spit Conference", he launched "Talk Show Conference" while the iron was hot, this time it was co-produced with Goose Factory, or it was a mess.

Unlike "Spit Conference", Li Dan successfully won a series of stand-up comedians such as Cheng Lu, Pang Bo, Wang Siwen, Yang Li, Wang Mian and so on, and his team became stronger.

The shrewd Li is playing a big chess game, and his ambitions are not limited to making a few online shows, but trying to make talk shows an industry. After gaining a certain popularity and influence, he began to lead the team to do stand-up comedy offline.

Taking advantage of the boom of talk shows, their offline performances have never lacked audiences, and the box office has also risen with the tide, and the number of performances without big coffee starts at 280 yuan, and the highest sells are 880 yuan. If there is a slightly more famous actor on the day, the ticket price will easily exceed a thousand.

Not to mention the personal special performance of the birthday, the highest ticket price is 1580 yuan, but once the scalper hype, it immediately more than doubled, directly sold to 3800.

Later, Li Sheng also led Xiaoguo Culture to go abroad and start a North American tour, marking jaw-dropping high ticket prices when the cast was not completely determined.

The lowest ticket price in Canada is 88 Canadian dollars (about 448 RMB) and the highest is 368 Canadian dollars (about 1875 yuan), which is more expensive than the special ticket price of the world's top talk show actor Cuiwa, and it is more than the performance ticket price of some big-name stars and well-known girl groups.

Some people say that Li Dan is floating, but it is undeniable that the diversified performance forms that Xiaoguo culture continues to export in the industrial chain of talk shows have indeed made Li Dan from "eggs" to "birthdays", gaining fame and fortune.

The brand of Xiaoguo Culture has become more and more valuable, and has successively attracted capital injections from well-known investors such as Wang Sicong's Pulse Capital and Tencent, with a valuation of as high as 3 billion.

In 2018, Li was selected into Forbes China's 30 Under 30 list, and his income level and industry influence are on par with popular stars such as Guan Xiaotong and Dong Zijian.

In addition to Xiaoguo culture, the most profitable signboard, Li Sheng, who is well versed in making money, has also brought his personal IP value to the extreme.

With his Buddhist attitude to life and the classic quotes that are not worth it in the world, he provided a comfort zone for young people caught in involution and anxiety, and he gradually became a traffic star, and his popularity continued to rise, so he became the darling of major variety shows.

"Longing for Life", "Please Refrigerator", "Strange Words", and "Annual Comedy Convention" all have Li Sheng's figure.

In addition, he has many endorsements in his hands, from luxury brands to shampoo advertisements, he does not refuse, it can be seen that the desire to make money is very strong, and even when he gets married, he does not forget to accept travel advertising.

Some people use the fact that Li Dan worked hard to promote and act as a model for Heiwei Sauce's clothing store to confirm Li Dian's affectionate character, but if you look at it rationally, you will find that all this is business.

A closer look at the shareholder information of the clothing store that Heiwei Sauce has deregistered will reveal that Li Dan is also a shareholder of this company. It's not so much that he's standing up for his wife, but that he's trying to fill his wallet.

In addition to being a businessman, screenwriter, and business founder, Li Dan is also a writer, and has successively published popular best-selling books such as "Laughing Field", "Cosmic Super Guide", "Cold Field", "Waiting Field" and other popular bestsellers, and sales are also very impressive.

Although he has always stressed that he is renting a house and trying to close the distance between him and the migrant workers, people have long bought a house for their parents in their hometown, not because they have no money, but because they are different.

Xu Zhisheng once said that Li Sheng's financial situation was broken: You have already got too much, and we still have nothing!

And Li Sheng, a smart man, is always laying out a new business track. What many people don't know is that Xiaoguo Culture and Haixi Media have reached an brokerage alliance, and the co-founders of Haixi Media are Wang Zulan and Zhang Shaogang.

Therefore, the audience can see Wang Zulan, Zhang Shaogang and Li Sheng doing shows together many times, including "Men Who Do Housework", "I didn't expect it", "Blueberry Hatchery Camp" and so on.

In addition, after meeting Luo Yonghao at the "Talk Show Conference", Li Sheng closely followed the tide of the times, entered the live broadcast track, signed Luo Yonghao's "Make a Friend" company, and started live broadcast with goods.

It is understood that the 6-hour live broadcast has been watched by more than 11 million people, with a cumulative sales of 32 million and a total of 580,000 new fans. The traffic and sales brought by Li Sheng are self-evident.

Immediately afterwards, Xu Zhisheng, Bird Bird, He Guangzhi and other artists of Xiaoguo culture also joined the battle, stirring up the scene, and Li Sheng's road to prosperity in the future was one more way.

Li Sheng once said that he wanted to live in the shallow. Why shallow? Just don't talk about feelings, just talk about making money. The naked desire and expression of wealth has made Li Sheng today, from a monthly salary of 1,000 yuan to a value of hundreds of millions, from a small-town youth to an industry elite, he got his wish and got the money he wanted the most.

In the episode of "Strange Words", Ma Dong asked Li Sheng: "Have you paid anything for your (high) income today?" Li Sheng's eyes narrowed, pushed his glasses and replied casually: "I didn't pay anything, but the luck is particularly good, and I made money strangely." ”

Everyone laughed and brought over the topic, but under this careless face, only Li Sheng himself knew that he was serious about making money.