To say that the director who has been busy from the Spring Festival file to the present this year is not Guo Fan, who is chased by the audience to want a sequel, nor Zhang Yimou, who has been on the hot search every three forks and five, but Deng Chao.
For "Chinese Table Tennis Jedi Strikes Back", Deng Chao did put a lot of effort, but unfortunately all arrangements were disrupted, and he announced the withdrawal of the file two days after its release, and waited until February 17 to release it.
To be honest, February 17 is not a good time for the movie to be released.
On the one hand, the popularity of "The Wandering Earth 2" and "Manjiang Red" is still continuing, and the discussion of "Chinese Table Tennis" is not enough.
On the other hand, this re-screening schedule bumped into the masterpiece "When the Wind Rises Again" in Hong Kong that is ready to impact the Oscars, and the Hollywood blockbuster "Ant-Man 3", and "Chinese Table Tennis" did not win much.
Deng Chao also knew that the situation was not optimistic, so he used various ways to promote marketing.
Last year, Deng Chao and Sun Li frequently reported marriage changes, one of the very important reasons is that the two have not interacted online for more than half a year, and even Sun Li's birthday, Deng Chao did not send blessings.
The marriage is definitely not divorced, most of the two do not care about these surface forms, so they do not interact frequently.
But when it comes to the promotion of the new film, the couple has a sudden change in style, and they will be on the hot search show of affection every three forks and fives, and the frequency of interaction is higher than that of the little couple in love.
On Valentine's Day just past, Deng Chao also appeared on the hot search because he gave Sun Li a bowl of "cabbage", and Sun Li also posted a response, which fiercely increased the favorability of netizens for the couple.
The couple has always paid attention to protecting the privacy of a pair of children, and although Sun Li often posts content related to Xiaohua, she basically does not photograph the children's faces.
But in order to promote "Chinese Table Tennis", Deng Chao and Sun Li not only brought the children to the press conference, but also directly arranged the hot search of "Deng Chao's son is so handsome", although we don't know what is the relationship between Deng Chao's son and this movie.
In order to drive the box office, Deng Chao also directly entered Li Jiaqi's live broadcast room, pulled his throat to promote the movie, and the volume directly overwhelmed Li Jiaqi, who was known as "Suona Jing", and finally sold 30,000 movie tickets, giving him a red face with excitement.
From the beginning of the publicity of "Chinese Table Tennis" to the present, Deng Chao's propaganda strategy is inseparable from "selling miserable".
While he was trying his best to create momentum, he had to accept the dismal box office, and could only focus all his publicity on "the whole crew is not easy".
It's a pity that he moved himself, moved the crew, moved the fans, but did not move the audience.
Deng Chao's operation was as fierce as a tiger, and he looked back at the box office of 55 million (million).
"Selling miserable" can not save "Chinese Table Tennis", and the failure of this movie is not only because of the movie itself, but also because of Deng Chao himself.
01 "God Eats"
The "six middle students" in the mainland film and television industry used to be Xu Zheng, Huang Bo, Deng Chao, Wu Jing, Wang Baoqiang and Shen Teng, but now they are different.
Wu Jing and Shen Teng were invincible, Xu Zheng turned behind the scenes, Zhang Yi sprang up, Huang Bo and Wang Baoqiang stagnated, and Deng Chao was already behind.
Zhang Yimou once commented on Deng Chao: "He should belong to the ancestor to reward food."
Is it that everyone in the circle is used to praising each other, and Deng Chao will get Zhang Yimou's praise so much?
Then everyone really underestimated Deng Chao.
Deng Chao is from a TV series, "Young Tianzi", "Young Kangxi", "Happiness Like a Flower", "Young Bao Qingtian 3", "Difficult Love" and other works can prove his strength.
After switching to the film industry, he even handed over such good works as "Rally" and "Scorching Sun".
His torture scene in "Scorching Sun" was hailed as "the pinnacle of the acting skills of middle-aged actors in the mainland", and also sat on the throne of "strength" in the hearts of the audience.
But Deng Chao's peak seemed to be exceptionally short, and immediately after, he and Yu Baimei "weakly teamed up" to launch a series of low-scoring bad films.
02 Don't blame Yu Baimei
After the successive launches of "Breakup Master" and "Villain Angel", Deng Chao's reputation took a sharp turn, and many viewers regarded the partnership between Deng Chao and Yu Baimei as a "sign of a bad movie".
Deng Chao's fans even gave the pot to Yu Baimei, and they all persuaded Deng Chao to "break up" with Yu Baimei and stop consuming acting skills and word of mouth.
But can Yu Baimei be blamed for this? Not necessarily, I'm afraid.
In the eyes of the outside world, Deng Chao changed his path after cooperating with Yu Baimei and went from a regular drama student to a comedy road, but this is not the case.
Deng Chao himself is a "wild road" who "corrects evil and returns to the right" halfway, before being admitted to Chinese opera, he was a complete rebellious teenager, fighting, skipping school, and jumping is proficient, quite a game in the world.
After being admitted to Chinese opera, he also acted out of place with other students, others acted in world famous books and learned elegant art, Deng Chao liked "vulgar", men pretending to be women, intellectual disabilities, he acted very happily.
Before meeting Sun Li, Deng Chao met Yu Baimei, and the two belong to the "smell of the same" and have the same goal for the movie.
In fact, if you take a closer look at the several movies that the two have collaborated on, you can see that Deng Chao and Yu Baimei actually have ideas.
"Breakup Master" satirizes the "success studies" masters in society; "Villain Angel" violently beats up the swaggering "god sticks"; Galaxy Cram School focuses on education...
If Deng Chao and Yu Baimei can explain these themes well, these movies will definitely be a great success.
It's just clear that the cooperation between the two is 1+1
The effect of TRONG >, thinking of imitating Stephen Chow's comedy style, but only learned nonsense and bad taste, not the deep core.
As an actor, Deng Chao can still grasp the comedy style, so his cooperation with Stephen Chow is very suitable, and his performance in "Mermaid" is quite Xingye's style.
But as a director, Deng Chao is really a flaw, the configuration of "Galaxy Cram School" is good in all aspects, and the actors' acting skills are also in place, but the script is really bad.
03 Live the two extremes
What is Deng Chao's audience popularity?
Very good, watching the whole Spring Festival Gala, Deng Chao's performance was one of the few laughing points in the audience, so that the audience could finally laugh out loud.
But his audience is not good, "Chinese Table Tennis" fell into such a dilemma, also because the audience was hurt by his previous works and did not want to believe him anymore.
"Breakup Master" cost 30 million yuan, and the final box office was 665 million;
"Villain Angel" cost less, with a final box office of 648 million;
"Galaxy Cram School" cost 80 million yuan, and the final box office was 878 million.
In the final analysis, Deng Chao became a director in order to earn money, and he would exchange word of mouth for the box office, and he would let himself get to this point today, and he couldn't complain about others.
"Chinese Table Tennis" cost as much as 350 million yuan, and it has only sold more than 50 million at the box office, which is the "backlash" that an actor has exchanged for overdrawn word of mouth.
04 Midlife dilemma
"Chinese Table Tennis" does not sell, the first is because the theme is not attractive, the audience has seen enough of the main theme in recent years, and our national table tennis has also made steady progress over the years, and there is no national sentiment of "Jedi counterattack" and "turning over against the wind".
The second is Deng Chao's decision-making mistake, hiding from the arrangement of the film on the first day of the new year, he missed the popularity and word of mouth, the popularity of "The Wandering Earth" and "Manjiang Red" is already high, how can it be possible to let the film out in the later stage.
Wait until February 17, the popularity of the Spring Festival file has been almost released, and a batch of new films have been released, how can "Chinese Table Tennis" please well.
The third is because Deng Chao, who is saturated with variety shows, has lost his original box office appeal, "As soon as I saw Deng Chao's performance, I thought I was going to play treasure funny again, and I didn't want to watch it."
In 2013, Deng Chao once said of himself, "I really don't love present, I'm not a star, I'm really an actor."
But just a year later, he joined "Run Brother" as a "captain", and he never returned on the road to "variety show".
It is their choice for actors to make quick money on variety shows, so they must also bear the consequences of losing their mysteries and making the audience unable to enter the play.
Presumably, Deng Chao also saw the constraints on his body, so he quit running man and started a movie again (most of them also had the influence of limited pay orders).
Therefore, after "Chinese Table Tennis" could not be sold, Deng Chao would be so anxious, because this is already his back road.
If this road is no longer passed, then Deng Chao can only "go down" to act in TV series.
But now the middle-aged actor seats in the TV series have been occupied by Zhang Yi, Li Naiwen, Yu Hewei, Wang Lei and others, even if Deng Chao wants to squeeze in, it is not an easy task.
In the end, Deng Chao came to this point because of himself.
I also hope that he can get out of the predicament as soon as possible and "turn over against the wind" like the propaganda of "Chinese Table Tennis"!