The long tail effect of film and television dramas! The national craze triggered by "The Wandering Earth 2" and "Rage"

Small popular science written on the front:

The "long tail effect" is a statistical term in which a phenomenal explosion forms a significant "head" on a chart.

After the pandemic, its impact will gradually extend into a long "tail".

As long as the tail is long enough, it can even exceed the sum of the heads.

The long tail effect can be applied to many ways, including film and television dramas.

In our layman's terms, it is: the stamina of this TV series/movie is so strong!

The movie "The Wandering Earth 2" and the TV series "Crazy" are the two works with the strongest stamina so far in 2023.

Under the craze of national discussion, if you haven't seen it, it doesn't seem to fit in.

The stamina of "The Wandering Earth 2"

In fact, many people went to "make up" this movie through word of mouth from netizens.

After all, in the early stage, "The Wandering Earth 2" was a big business, the publicity was not enough, and some people deliberately smeared it, resulting in some viewers not choosing to watch it during the Spring Festival for the first time.

Some people even regretted not going to the cinema after watching the gun version (friendly reminder, spreading the gun version is illegal).

The stamina of "The Wandering Earth 2" can be seen from the madness of the officially authorized peripheral crowdfunding.

The amount of crowdfunding is completely spontaneous behavior of netizens, who originally prepared to raise 100,000 yuan, but it can rise by 100,000 in a few minutes.

Eight days later, the total funds raised by the three peripherals have exceeded 100 million yuan!

The robot dog "stupid" does not appear much in the movie, but it portrays the dog's timid, silly, and coquettish characteristics through a few shots: dare not go into the water and are pushed down by several people; Stir down other robots; After being touched on the head, his eyes narrowed into a beige shape.

The robot dog with small shortcomings and full of humanity aroused great interest among the audience.

In addition to the robot dog stupid, artificial intelligence MOSS and digital life card also have many netizens put crowdfunding money, seeing the amount skyrocketing, merchants began to call for "rational consumption", suggesting that everyone calm down for a few days after watching the movie before buying.

This is only the long-tail effect brought by peripheral derivatives, and there is an "upgrade" in terms of public opinion.

CNNC, PetroChina, China Aerospace and other "national teams" shouted: Although you imagine, we are responsible for achieving it.

Behind the science fiction, there is a big country heavy industry; The support of the national team is a Chinese romance.

Why is everyone so enthusiastic in providing technology and equipment, because XCMG Group's free "accompanying photos" for half a year have achieved unexpected results.

In order to test the effect of the explosion damage to the vehicle in the film, XCMG Group used its own car to do experiments, and the result was that because the quality of the car was too good, the window glass could not be smashed with a hammer, producer Gong Ge said: Finally, it took half a day to hit the forklift before it cracked.

What are the consequences? As the audience knows, the quality of XCMG's machinery is fantastic.

Such a publicity effect, half a year of sparring is worth it.

The national team is willing to continue to support the "Wandering Earth" series, not only because of this Chinese hardcore science fiction, out of emotional support, but also with win-win expectations: you do cultural export in the film industry, and we are a strong backing on the road to a strong country.

Exoskeleton armor is also developed and sponsored by Chinese enterprises

The box office is the most direct revenue of the movie, and the development of the surrounding area, as well as the various phenomena that subsequently detonate (driving the tourism boom in the filming location), are all "long-tail effects".

There are also various genre works spontaneously created by netizens:

In the end, it is still the film party itself that benefits, they have enough confidence to prepare for the third part.

This is a perfect virtuous circle, high-quality films gain audience support, attract sponsorship investment, and the film side has sufficient funds and mass base to continue to produce high-quality films.

Filming scene

The announcement and release of "The Wandering Earth 2" overseas is also in progress, and opening up overseas markets for the world to see is the significance of the efforts of this group of overseas Chinese.

In the UK, The Wandering Earth 2 achieved excellent results, with a great performance in the first week and an additional schedule in the second week.

But the audience Chinese accounted for 80%, foreigners are not very comfortable watching subtitles, to open up overseas markets like Jackie Chan did in the past, comrades still need to work hard.

The stamina of "Crazy"

Unlike "The Wandering Earth 2" which is still in theaters, the TV series "Crazy" has been over for many days.

How many people can't stand the atmosphere of the whole people discussing "Crazy" and fill up as a VIP to chase this drama?

Hot search is as desperate as not wanting money; The characters in the play go out of the circle one after another; "Sun Tzu's Art of War" is selling unprecedentedly;

Wanwan people watched "Crazy" and wanted to come to Guangdong to try intestinal flour and pork foot noodles...

Someone suggested checking Zhang Songwen, he doesn't seem to be acting...

The trademarks of "Crazy" and "Gao Qiqiang" were frantically preemptively registered.

Gao Qiqiang's company "Qiangsheng Group" in the play is no exception, but because the name is very common, it has been registered in various fields.

The most interesting of these is Shandong Qiangsheng Group, whose legal representative is named Sun Honglei.

Sun Honglei, the company's legal person, also said "I am also from a fish seller" when responding to the unexpected popularity on January 29, and these memes have been played by netizens to fly.

Of course, it's just a coincidence of the same name.

Watching "Crazy" is not enjoyable enough, some people have already begun to brush twice, digging details while brushing, and continue to play terriers.

The last phenomenal TV series that sparked a wave of national discussion was "In the Name of the People". The various god maps and memes born from this are still being ridiculed and played by netizens.

"Crazy" also gave birth to many god maps.

In the past, when I said "sister-in-law", everyone would think of Xu Dongdong, and after this drama, "sister-in-law" was replaced by Gao Ye.

The sister-in-law's clothes have also become a role model for female audiences. A certain treasure already has the same product on sale...

The cover image of "Sun Tzu's Art of War" was replaced with "Gao Qiqiang of the same style":

Except for a few characters, almost all characters are alive and vivid. Paying attention to the details of characters is one of the keys to the success of this show.

There is a very entangled point in this show: there are few villains who can make people feel sympathy and hatred.

And there is more than one character in Gao Qiqiang in the play, which gives people this feeling. The same is true of the killer Chen Jinmo. During the process of watching the play, I saw messages from the audience: "He is a poor man", "I feel sorry for him"...

But he had countless lives on his hands

Lollipop loving full-time killer, this damn character charm.

In many dramas of the same genre in the past, the portrayal of characters is black and white (face-painted), and Gao Qiqiang's road to demise is to start from his lowest period, which is easy for the audience to substitute into it and generate empathy.

Sometimes I ignore that this is an evil person, thinking that I am watching the cool text of the fish seller counterattacking the gang boss.

It can also be understood that An Xin's complicated feelings for Gao Qiqiang - the story of the black version of the farmer and the snake.

After the end of "Crazy", the audience couldn't get out of the mood, and Huang Yao's actor planned to make a wave of popularity in the live broadcast room, but was scolded as a "white-eyed wolf".

Plays that can make people enter the play too deep are all good dramas, and it is not blamed that the audience rises from the role to the actor, if you want to blame, blame them for acting too well.

But the person who scolded Huang Yao, did the three views go off? This is also a hot topic.

The long-tail effect of "Crazy" is not only the heated discussion of the audience, nor is it limited to growing grass Cantonese food, but many viewers have turned their attention to the director, looking forward to him being able to produce another high-quality TV series, which will definitely hit the scene at that time.

Director Xu Jizhou responded that he had the idea of a "Time Trilogy", a story structure similar to "Crazy".

There are those who expect to shoot An Xin and Li Xiangfan, and there are those who expect to shoot sister-in-law Fanwai...

The convenience of the modern Internet allows the director to have a direct dialogue with the audience and obtain the real ideas of the audience, which undoubtedly provides a lot of support for the creation of high-quality works.

At least the next time the director releases a new work, as soon as he makes a name, there will be countless people on the scene: the masterpiece is in hand, and the flow is not worried.

and the actors of the roles in the play, which have also been favored by resources, and their reputation has risen.

I have reason to believe that until there are better film and television works, these works with amazing long-tail effects will always become the talk of everyone, and will become the benchmark for similar works in the future.