Author/Claire
"Because of the rush, I will never forget this Spring Festival."
Like "Brother Qiang" Zhang Songwen, this Spring Festival in 2023, because of "Crazy", has become clear, warm and happy.
From the plot discussion of last night's finale to today's overwhelming farewell to the small composition of "Crazy", those who stumbled, played terriers, disassembled details, read lips, were knifed, watched live broadcasts, and the daily life of fan actors, made this journey of chasing dramas more complete.
Many plot points at the end of "Crazy" are within the range of the audience.
For example, as the audience speculated the day before, Huang Yao became the biggest reversal, successfully obtained the real accounts of Qiangsheng Group, and reported Gao Qiqiang to the police.
Gao Xiaochen was arrested and voluntarily identified Gao Qiqiang's criminal facts.
The cause of her sister-in-law's death was originally a victim of the struggle of the underworld gang, and she was killed by Jiang Tian's men driving across the mountain.
All the underworld forces in Jinghai City and the protective umbrella behind them were all arrested, without exception.
Frankly speaking, the content of the last two episodes is like pressing the accelerator button, and the task force led by An Xin is like a broken bamboo, killing Gao Qiqiang, Tang Xiaohu, Zhao Lidong, He Liming, Gao Xiaochen, Yang Jian and others, and the court judges them one by one, and everyone is punished as they deserve.
At the end, the popularity of the drama in iQiyi exceeded 11760, the highest effective broadcast market share of Yunhe feature film was 65.7%, the peak real-time attention of Kuyun was 3.8%, the highest in the history of Yangba Eight, and the Douban score was 8.7 and the highest 9.1, making it the first hit drama worthy of fame in the opening year.
Zhang Songwen "old to get a fan" has a station sister, even "Sister Lang 4" is going to invite Gao Ye, the drama not only brought fire to Shandong Qiangsheng Group, one of the producers of white space film and television has also received greater attention, and the upcoming "Daming under the Microscope" is quite expected.
On January 31, U.S. stocks and Chinese concept stocks fell sharply, but iQiyi's share price bucked the trend and rose 10.9%.
It is reported that during the broadcast of "Crazy", iQiyi's performance brought about by the number of series views and user growth continued to rise, and professional institutions predict that iQiyi will continue to maintain a stable profit model in 2023. The first "explosion" at the beginning of the year, iQiyi pressed right this time.
The drama king "Crazy", a crushing victory?
Gao Qiqiang fell to the law, Zhao Lidong fell from the horse, and the justice that An Xin had insisted on for twenty years was finally realized. It stands to reason that the ending of "Rage" is happy for everyone, but it is still uncomfortable. As director Xu Jizhou said, the ending of "Crazy" is a crushing victory.
After repeated attempts, An Xin finally confirmed that he could trust Xu Zhong, Ji Ze and others this time, became the deputy leader of the guidance group, and found a breakthrough with his familiarity with the Jinghai criminal gang when the anti-gang work reached a stalemate.
In this process, An Xin's former comrades-in-arms Lu Peng, Zhang Biao, Yang Jian and others were successively investigated and arrested, and Meng Dehai turned himself in to assist in investigating all the circumstances about his son-in-law Yang Jian.
Some truths are also gradually revealed, An Xin's apprentice Lu Han pursues justice like a master, and disappears while handling the case, leaving only a pile of white bones; Tan Siyan reported Zhao Lidong's murder in his real name, and only after many years did he dig up his bones in the closed section of the Qinghua District highway, as well as Li Xiang, who died at the age of 31, these people who fought for justice but were deeply mired, and "knifed" the audience miserably.
Gao Qiqiang's ending, sentenced to death, is embarrassing and full of alarm. In prison, An Xin handed Gao Qiqiang a dumpling again, like when they first met at the police station, but life could not be turned back, and the turning point in life was in a single thought.
The fishmonger who was bullied in 2000, Gao Qiqiang who worked hard to "make a career" in 2006, the head of the Qiangsheng Group who unscrupulously smoothed out obstacles in 2015, and the CPPCC member who became a charity and reputation in 2021.
Many people say that Gao Qiqiang started as a fishmonger, was wrapped up in the environment, gradually lost in "money" and "power", and became the leader of a gang-related organization, which can be called a "history of the growth of gangster bosses".
Especially in 2006, Gao Qiqiang and the triad leader Xu Jiang fought wits and courage, and the danger was overcome again and again, and the excitement was amazing, and the audience who entered the play was even worried about "whether Brother Qiang will be caught", but his complete blackening in the later period also made people itch their teeth.
Most of the characters in "Crazy" are flesh and blood, full and three-dimensional, An Xin has a simple and stubborn, inflexible side, but he adheres to the idealism of being a policeman, real and grounded, Li Xiang faced Zhao Lidong's pressure and was tortured, but still did not erase the justice in his heart, Gao Qiqiang is full of complexity, from a small person to a big guy, the remaining love and righteousness, only some people can see...
Everyone has a strong sense of fatalism. Around twenty years ago, An Xin and Gao Qiqiang faced a plate of dumplings, and their life situation was completely rewritten; Yang Jian and Meng Yu went from each other to separation, only because of Yang Jian's thoughts, they went astray; Sister-in-law Chen Shuting pursued stability in the later period, but it was still difficult to escape the tricks of fate; Huang Yao and Gao Qiqiang have entanglements and entanglements, starting with Huang Yao's mother Huang Cuicui, and finally Huang Yao personally sending Gao Qiqiang to prison; An Xin once left the root of the hand disease because of saving people, but he killed the mountain peak very steadily and ruthlessly.
The whole story has ups and downs, in the early stage, An Xin's growth in the police station, Xu Bing's downfall, and Gao Qiqiang's rise, there is no lack of comedy, which makes people endure it; In the later stage, the intricate character relationships, and the fate of the characters all have cause and effect, and it is difficult for you to fully love a character or hate him. Every character is very much like a living person around us, no wonder the audience exclaimed: too dare to shoot! So good at shooting!
In and out of the play, who is the winner?
The data is the most intuitive, popular actors, the whole people chase dramas, call "Crazy" the 2023 drama king, completely deserved!
The first to come out of the circle is the "uncle circle" newly promoted top Zhang Songwen "old to get a fan", with the audience's aesthetic all the way (bushi).
"It is recommended to check Zhang Songwen, not like acting", was crazy archaeology by netizens, interesting speech in the Weibo comment area, even the national K song sang almost 200 songs was ridiculed by netizens, "Brother Qiang go to Baijin Han to practice", and then changed the personality signature "Singing has always been my fear" to "Let everyone laugh, can't stop", it is estimated that he was shocked by the vast archaeological ability of netizens.
Some age terriers have also become a source of happiness for "lack of morality" netizens, such as this sentence "Zhang Songwen's hairline is also too acting!" ”
The search volume of Brother Qiang's successful book "Sun Tzu's Art of War" also skyrocketed.
According to data provided by Taobao on the 30th, in the past 7 days, the search volume of "Sun Tzu's Art of War" on Taobao increased by more than 80 times year-on-year, the consumption amount increased by more than 40 times year-on-year, and the number of transactions increased by more than 65 times, feeling that it is about to become a new trend for everyone.
So far, there are still people in the circle of nagging friends who brush classic hot memes such as "coffee does not need to be brewed, sooner or later it will be successful", "Liu Huaqiang bought melons before, and Gao Qiqiang sold fish in the back, and strong bought and sold strongly".
With the audience's enthusiasm for chasing dramas, the prototypes of An Xin, Gao Qiqiang and others have also become hot spots. The "Shandong Qiangsheng Group" blessed by two halos is on fire, the group not only has the same name as the Qiangsheng Group in the play, its legal person is also called Sun Honglei, who is also a fish seller, not only dozens of hot searches on Weibo, the official 19th responded to the attention of netizens on Douyin, and the number of views in the live broadcast room reached more than 2.3 million.
Qiangsheng Group took advantage of the trend to open an official Weibo account on Weibo, pay attention to Zhang Songwen, and join Sun Hongleichao's words, this operation is understanding marketing.
The boss's account Qiangsheng Group Sun Honglei strongly brushed the existence before the finale of "Crazy" was broadcast, welcome everyone to the real Qiangsheng Group as a guest.
In addition to Gao Qiqiang, Gao's family has different degrees of out of the circle. "Whoever the sister-in-law marries, who is the eldest brother", Chen Shuting's actor Gao Ye's acting skills have also been affirmed by the audience, once because of unfair treatment, Sun Honglei complained for her at the publicity meeting, and the video of angry investors was picked up, which became the focus of discussion among netizens for a while (and the ubiquitous Red Thunder Brother).
Try to ask, sassy and A and ruthless, the sister-in-law who does things in a measured way, who looks at it and does not say a word "I can"! At present, makeup and hairstyles in the play have also become the new favorite of beauty, but Gao Ye himself responded that the hairstyle in the play is "second throw", and it is not recommended that everyone try it impulsively.
Gao Qiqiang's sister Gao Qilan, although there are not many scenes, but with the huge contrast before and after, she successfully pinched the audience.
She was also dubbed "dream sister" by netizens together with Chen Shuting, and the CP name "Lanting Collection" was all given.
Every role, everything they do, can hook the audience, and with the superb acting skills of the actors, it is no wonder that the drama can open high!
Zhang Yi designed too many famous scenes for it, and the "Cordon Retreat" of the 12 episodes of Feng Shen was written by him, and he was also willing to help the actors in the same group adjust their performance status; Zhang Songwen helped correct the irrationality of the plot of the fish pond electric man based on his own life experience; The Spring Festival file was announced
Chen Shuting used a belt to strangle Gao Qiqiang's neck, which was Gao Ye's idea; Lao Mo's actor Feng Bing experiences prison life, learns to be a fishmonger, and goes to a welfare home to get along with children; In order to play his 20-year-old self, Tang Xiaolong's actor Lin Jiachuan insisted on fitness and running every day... The all-out efforts of every creator and actor have jointly achieved this drama.
Of course, Nag also wants to talk about the production company behind the series.
"Crazy" is produced by CCTV, iQiyi, and jointly produced by Liubai Film and Television, and China Chang'an Publishing and Media. iQiyi was confident in "Crazy" from the beginning. As soon as the broadcast of the home page of the station is enough, and it is different from the broadcast method of non-members watching for free in the previous episodes, it is limited to VIP viewing from the first episode, purely based on word-of-mouth fermentation, and the popularity value of the station continues to rise.
Not only that, but the opening and interstitial ads can be a lot. Refusing to complete statistics, there are more than 10 brands such as Feihe, An Muxi, 999 Cold Spirit, Sanjing Oral Liquid, Longmu Zhuang Bone Granules, Shancun, Golden Flute, Kyoto Nianciling, RIO Qiangshuang, Weisa and so on.
▲Organized by the Ratings Research Center group
Gao Qiqiang sold Chen Shuting a miserable "dry eye syndrome", and the advertising words of Hailu were typed on the screen in a timely manner: "Dry eyes use Hailu, chase your wife and don't get lost";
Gao Xiaochen and Xu Zhong opened a bottle of Anmuxi yogurt from time to time; The brand interaction outside the play is also very interesting, the same style of Brother Qiang was found in the idle fish station, participating in the ending prediction lucky package, An Muxi smoked yogurt, RIO interacted with netizens "replacing tea with strong coolness", and the AD calcium milk that Xu Jiang's son loved to drink in the play also came to interact with a wave, and the popularity of the drama can be seen from the brand's "rush".
The last scene of the finale is over, Nagging Ben is still reminiscing, iQiyi was caught off guard and put an advertisement on the new drama, promoting the upcoming broadcast of "Daming under the Microscope" starring Zhang Ruoyun, presumably the inner OS is: Such a large wave of VIP audiences, don't run!
The popularity of actors soared, the platform got real heat and benefits, the producer was famous, and the brand side couldn't put it down, "Crazy" really made everyone achieve a win-win situation, giving many film and television practitioners confidence, filming well, acting well, victory is in sight.