Doumeng Technology: Read the world of young people's words

Turning over the hand to make it clean, overturning the hand to taste the wind and moon, the wind and moon of the court is especially undiminished... As soon as he sat down, Guo Xiaochi threw out a string of eccentric words, instantly making the reporter feel the age difference. Unexpectedly, the head of Shanghai Doumeng Technology Co., Ltd. turned out to be a post-90s cute girl.

As the largest two-dimensional literature platform in China, the white bear reading APP launched by Doumeng Technology has downloaded as many as 6.5 million users, and it has been favored by capital, and it has just been established with 3 million angel investments, 9 million Pre-A financing completed 3 months later, and recently completed tens of millions of yuan A round of financing.

"It's hard to make literary products, but we're lucky." Guo Xiaochi frankly said that in the fifth China Innovation and Entrepreneurship Competition Internet and mobile Internet industry finals won the third place in the enterprise group, perhaps it is the literary plot that touched people's hearts, in Guo Xiaochi's view, if a product can attract young users through content, it itself has great commercial value. "Among the online reading, 40% of the users are post-95s, while the post-95 users who read by the white bear account for more than 80%."

Build a dimensional realm of your own

Why did you choose to do two-dimensional literature? What are these two-dimensional new human beings thinking?

The "2016-2020 China Secondary Element Industry In-depth Survey and Investment Prospect Forecast Report" shows that the current secondary element industry market size continues to expand, the industrial market size has reached 100 billion yuan, and will usher in a market share of 100 billion US dollars in 5 years. According to statistics, at present, the "pan-quadratic users" represented by the post-90s and post-00s in China will reach 300 million people, and the overall total consumption market size of ACGN (animation, comics, games, novels) users is 200-250 billion yuan.

"They don't have any survival pressure, pay more attention to personal interests and hobbies, as long as they like the role will inject a sense of truth and even real money to pursue." Guo Xiaochi said that the paranoia of the second dimension is inconceivable and incomprehensible to others, but they express their true demands.

"Creations that truly stem from love are enduring." Guo Xiaochi said, "Two-dimensional literature includes light novels and fan fiction, and fan fiction is basically the spontaneous behavior of fans, out of love for an original work such as film and television, animation, literature, etc., using the characters, storylines, etc. as the background to carry out secondary creation." ”

It is precisely because of such a young and curious readership that the newcomer authors of White Bear Reading have received considerable attention. White Bear Reading's fastest monetized IP work "My Discipline Male God" took only 4 months; in July last year, "Infinite Fighting World Dark Night Double Dragon", written by The Contracted Author of White Bear Reading, was released and nominated for the Best Original Screenplay Award, the Best Technology Award, and the Best Network Movie Award at the First Global Chinese Science Fiction Film Nebula Award.

Let every word become a butterfly

"If every novel text is a butterfly, all the words read by the white bear can produce a huge butterfly effect, and we hope that this effect will one day have an impact on the future thinking of the entire literary world and even young people." At the moment, Guo Xiaochi hopes to sink his heart and do things first.

She admits that everyone may not understand the charm of the two-dimensional novel, but if it comes to "Journey to the West", perhaps everyone will know. "Whether it is "Journey to the West" or "The Haunting of the Heavenly Palace", it is a fan work of Journey to the West." Guo Xiaochi hopes that in the future, White Bear Reading is not only a platform for young people to watch, but also radiates to the audience of the entire popular culture, and constantly produces content that young people like to hear.

At present, on the White Bear Reading Platform, readers can quickly filter their favorite fan fiction through the "Subscribe and Block" function, and can also block content that they are not interested in with one click. This feature, which cost the main creative team more than two months of painstaking efforts and was once considered to have a slim future, not only helped the platform to expand the user base at the earliest and enhanced the stickiness of users; but also realized the accurate push of the segmentation range through personalized and emotional label settings, and the works of new people can be matched to reach more readers. "The entire data system based on the labeling system can be most practically applied to the author's creation, so that they know what is hot in the market, and through the detection and capture of background data, we can further screen out high-quality works for film, television, games and other development." Guo Xiaochi said.

Not long ago, White Bear Reading announced its own 2017 edition of the author welfare plan, hoping to provide users with a bigger stage: get more fees, learn richer writing skills, create more interesting novel stories, and adapt their own IP into peripheral products such as movies and comics. White Bear Reading will carry out all-round three-dimensional cooperation with a number of film and television, animation, games, and idol economic companies, and explore how IP can be combined with the monetization end when established upstream in the secondary content industry by transmitting authors and copyrights.

"These things help creators solve their survival problems on the one hand, and on the other hand, they help them start their career paths." Guo Xiaochi believes that this is the biggest help of the platform for an author in this period. (Jiang Xiujuan)