Editor's note:
Whose New Year's wish list doesn't have the option to get rich?
However, do you have to go to a big city to get rich?
By photographing the scenery of their hometown and sharing local specialties, they achieved millions of fans and got rid of poverty and became rich.
I recommend you to read this article to see what charm these short videos of rural Internet celebrities have.
"There have been countless thoughts of going out to work, and countless times have been persuaded to quit by Xiao Zhima's 'father'", in order to accompany his daughter to grow up, Lausanne ended his more than ten years of working abroad, started a business with short videos in his hometown, and joined the "village guardian" team in Douyin.
In the process of modernization, the big guys are running to the city.
Today, with a more developed network, a group of people choose to return to their hometown to take root in their hometown, depict the different style of their hometown with the help of short videos and live broadcast platforms, and become rural Internet celebrities who lead their villagers out of poverty.
Tibetan daddy becomes an Internet celebrity
"Lausanne and Xiaozhima" is the name of Lausanne's short video account, where he records the simple life and the natural scenery of western Sichuan.
Lausanne, who used to work as a security guard and waiter, has now become an Internet celebrity, with more than 2 million fans on the Internet.
When he was a left-behind child when he was a child, he didn't want his daughter to become a left-behind child in Lausanne, so he decided not to go out and stay in his hometown Kowloon, which led to the story of rewriting his fate with a short video.
▲ Source: Hourly News
Starting from scratch, learning to shoot, and posting daily life, I didn't get much attention at first.
Lausanne is also very confused about the way out in the future, but his steadfastness and dedication finally reaped the rewards in a video of going to the wetland park with his daughter Xiaozhima to cut grass, which made him get more than 10,000 likes.
▲ Source: Douyin
Some netizens praised Lausanne's choice, companionship is priceless, and every minute and second left by the family's side is the most precious wealth.
▲ Source: Douyin
This gave him the determination to go on, he changed the name of his account to "Lausanne and Little Chima", and a steady stream of innovative ideas flooded through his mind.
In July 2021, Lausanne, who was doing a live broadcast in a tea plantation 2,400 meters from Haibo, rushed the sales of black tea in his hometown to 300,000 yuan that month, and he realized his own direction of bringing goods, and continuously exported local alpine specialties to further afield.
Out of the mountain and back to the mountain, his videos and live broadcasts are the smell of fireworks in western Sichuan.
One partner commented on Lausanne: "Dedication and hardship, one live broadcast lasted 14 hours. Even if he has achieved some results now, he is not impetuous, and his attitude is real and unpretentious when he broadcasts. ”
Authenticity is the most valuable quality on the Internet.
I have seen too many Internet celebrities who overturned after becoming popular overnight, or fake personalities, or become extravagant because they have money, or just for money without ensuring quality, and the inconsistent performance is really chilling.
Show original ecological records for netizens, create high-quality content, provide genuine products, and bring villagers to get rich while promoting the beauty of their hometown. Lausanne, who does not forget his original intention, always has a clear understanding of himself.
He can be called the spokesperson of his hometown, constantly conveying beauty, love and warmth, and the high-quality food in his live broadcast room will also be lost to farther places, deserving to be seen by more people.
The identity of the Internet celebrity is the burden on the shoulders of Lausanne, allowing him to automatically undertake the obligation to promote local agricultural products, believing that Lausanne will make more people fall in love with the natural scenery of western Sichuan.
Lausanne and Xiaozhima, three meals a day are ordinary and daily, the story continues to update, and ordinary life can continue to write a brilliant life.
Longing for rural life will "look addictive"
In the era of short videos, people like to record their lives with lenses, and netizens also like to watch other people's lifestyles on the Internet, especially the daily life in rural areas, which seems to arouse the interest of netizens.
From the Hua Nong brothers, who became popular in the early days, to Zhang who recorded the daily life of the northeast countryside, to Shuzhong Peach Sister, who was called "homesickness on the stove" by CCTV videos, to the handsome farmer Bird Brother who was a rural "craftsman", more and more rural stories have entered people's field of vision and won the continuous attention of a large number of netizens.
▲ Source: CCTV News Network People Weekly
The urban routine is deep, and I want to go back to the countryside. Maybe after living in the city for a long time, you want to escape from the high-rise buildings full of reinforced concrete atmosphere, and yearn for a simple rural life, but you have to face the cruel reality, in order to support your family, you can't escape.
However, in the online world, people can re-understand the countryside through the perspective of bloggers, and find local memories drowned in daily travel.
The idyllic life has been rooted in the hearts of Chinese people for thousands of years, and the video of rural life has given a landing point for wanderers who work hard in the city, which is an important reason why this track can lead.
There are many people who shoot rural themes, what is so remarkable about being successful and continuing to attract audiences?
Differentiated style characteristics, to create exclusive labels, just like the character setting in the movie, must have a unique character image, can be personality, appearance, language, action, etc.
For example, the hardworking humor of the Huanong brothers, the phantom city rain and Huo'er's "Husband, eat!" ", the slightly mysterious "old child" in the combination of Kangzai Farmer, the handsome farmer bird brother's hair...
▲ Source: Handsome farmer bird brother bilibili
One by one, the distinctive characters record daily life with the lens, as if presenting a realistic version of a serial, making the audience feel like a small thing happening around them, satisfying the viewer's emotional projection.
People who have never experienced village life will have a curiosity mentality, and the life of sunrise and sunset is new and interesting for them.
They can find their own interests, whether it's old objects in the corner, or the way neighbors get along, or the crops in the field, or the steaming food on the stove...
This kind of video gives the audience a short escape from the pressure of real life, simple fireworks, real and down-to-earth rural appearance, is the ticket of urban people to the beautiful distant place in their hearts.
Return to your hometown to start a business and become an Internet celebrity
With the joint blessing of the dividends of the times and the dividends of Internet technology, more than 10 million people have returned to their hometowns to start businesses, among which many choose to shoot videos, open online stores, and broadcast direct sales.
The Internet has gradually blurred the distance between urban and rural areas, and rural people can not only choose to go out to work, but also break into another world with a mobile phone.
The Lausanne family, which fell into a trough due to the epidemic, relied on the traffic share of watermelon video and Douyin e-commerce, and the total income of the whole family increased fivefold compared with before.
Lausanne is just a microcosm of tens of millions of people, as well as the little Ying couple who danced in the fields of Wenzhou and became popular, Sister Peach who started the road of short video creation with the encouragement of her brother-in-law who returned to her hometown to start a business, the "rural Lijiang coquette" who gave up her designer job and returned to her hometown to help fruit farmers, and the honest and simple Shandong "ramen brother" Cheng Yunfu...
Holding up a mobile phone and showing the most ordinary, true and simple stories to thousands of audiences in the language of the lens, it is this simplicity and simplicity that compiles the romantic color of rural life.
Last year, the state launched the "Rural Internet Celebrity" cultivation program, calling on more new farmers to return to the countryside and help rural revitalization.
Tao Yuanming's "Return to the Garden and Field", "Birds love the old forest, pond fish think of the old yuan." Open up the wilderness in the south and return to the garden", is the inner portrayal of many urban people at present.
Rural Internet celebrities can show the beauty, food, culture, customs and good life of the countryside through different perspectives, compose new rural stories in the new era, and spread the charm of the countryside.
The rural spokesperson in the new era, the creation of rural Internet celebrities is not an easy task, it is not as simple as copying and pasting a few Li Ziqi and Huanong brothers, it is necessary to make the differentiation and uniqueness of the content, combined with the local traditional cultural characteristics, to restore the true appearance of the countryside to the greatest extent.
Those bloggers who produce eyeball content for traffic, only get a short stop by the audience, shoddy inferior content will be quickly screened out by the Internet, only the continuous production of high-quality content is the trump card to retain the audience.
A rural blogger who became popular for one year said that he has insisted on creating short videos for two years, but he still wants to break through himself and make some better works.
▲ Source: Guangming Daily
Now go back to the countryside to become an Internet celebrity, you have to have stories, ideas, creativity, characteristics, by no means a hot brain, see others are hot, follow the trend to make up jokes.
You don't have to be Li Ziqi and Zhang, other people's stories can't be copied, and their own exclusive characteristics can't be imitated by others, sink down to create personal unique content, and the long red is more dazzling than the popular.