It is said that fashion is a circle, and after the Logo-style gameplay gradually stopped in previous years, a classic, low-key style broke into the public field of vision and was given a new synonym - "Old Money Aesthetic".
The so-called "old money", as the name implies, refers to those European elite aristocrats who inherit the wealth and fame passed down from their ancestors, and the elegance they exude will highlight the minimalist and low-key style to the ultimate luxury, forming the "old money style" that fashion icons are vying to emulate today.
Mrs. Kennedy Jr. Carolyn Bessette Kennedy's outfit can be called a typical "representative of old money style", and street photography from the 90s can still be used as a reference today, which shows that the low-key and elegant "old money aesthetics" is a classic and eternal way of wearing.
Tom Ford once commented: "Carolyn chose simple, niche clothing because she knew how to use clothing to set off her beauty, which is a rare talent. The confident relaxation exuded by the ultimate elegance is the charm of this style.
"Old Money Style" has neither obvious logo nor eye-catching exaggerated silhouette, practical and low-key design cuts and fine fabrics are its eternal themes, showing everyone the self-consistency and comfort until the point, which is the source of its noble atmosphere.
It is also the real source of relaxation, the kind of gentle and calm atmosphere that inadvertently exudes, so that the Old Money Aesthetic that can withstand the precipitation of time is firmly attracting young consumers.
Ralph Lauren's early spring 2023 collection, which is the most capable of creating an upper-class vibe, reveals a restrained aristocratic atmosphere, elegant refinement and just the right sense of laziness are fused together, and the nobility of "old money elite style" is vividly interpreted.
Ralph Lauren 2023 SS
LVMH's most low-key top-notch, also known as the "ceiling of cashmere", is sought after by those from all over the world who are passionate about quality of life.
Loro Piana 2023 SS
Loro Piana performed by Zhou Yutong, Qiao Xin and Ren Min exudes a quiet luxury taste (Quiet Luxury).
Old money style does not seem to be affected by the trend, are some attractive styles combined together, after all, old money pay attention to inheritance, more attention to the experience and long-term value of an item.
Ralph Lauren 1997 FW
Avoid large-scale logos and fancy patterns, pursue details and quality, and adhere to a "texture first" dressing principle to get its essence one step ahead of others.
The soft and sticky high-end cashmere sweater is the favorite material of the old money, and with the carefully cared silk skirt, the intellectual decency reveals confidence from the inside out, this set is very suitable for inviting close friends to the house for a small gathering.
Wearing the basic model with texture and style can better highlight a person's temperament and taste.
A well-cut, slim-fit women's suit can show a woman's sense of strength well, and matching it with a turtleneck wool bottom can actually highlight the "old money temperament". Choose low-saturation colors to mix and match the same color, such as black, white, gray, beige, navy blue, or camel.
Wearing it alone is also their favorite match, like the lazy and free style of French women who do not dress deliberately, but exudes elegant style everywhere.
For friends in the north, changing suits to warmer cashmere coats and trench coats can achieve the same effect.
Layering all kinds of basic items together is also the daily choice of fashion icons, in addition, from shallow to deep layering, while creating a sense of advanced layering without showing bloat, making good use of the "layering rule" everyone can wear the old money full of high-end style.
When the weather warms up a little, the combination of solid color T-shirt + shirt + wide-leg pants easily creates the casualness of the old money vacation style, low-key but elegant~
There's also a little tip, which can be tied over the shoulder with a thin cardigan, a standard example of old money wear.
All in all, pay attention to the overall cleanliness and not clutter, combined with your own temperament, you can easily grasp this style.
Speaking of old money style, I have to mention the Ivy college style, which is inextricably linked with it, and it is also a style that GenZ has loved in recent years.
It first originated on the Ivy League campus in the 50s of the last century, and under the influence of a strong college atmosphere, elite students often wore V-neck sweaters and knitwear with the college logo.
This style gradually formed the image of a well-educated, knowledgeable and well-cultivated high-class celebrity brother in everyone's traditional impression, which is also the origin of "old money college style". Today, this style of college has long been not limited to campuses, but has gradually become a daily style that everyone can control.
Blazer, diamond check vest sweater + shirt layered, paired with a universal pleated short skirt, the overall look has an orthodox college atmosphere, but under the ingenious color matching, people have a refreshing urban beauty.
AMI PARIS 2023 SS
Miu Miu adds a touch of rebellion to the traditional Ivy preppy style, with a wider wool coat, stacked socks that wrap around the calves and satin ballet shoes, creating a chic and refined preppy style, exclusive to sweet and spicy girls.
Miu Miu 2022 FW
Its soul lies in layering vests of different colors and patterns with trench coats and suits, and you can choose a more slim plate for formal occasions, and a more fashionable Oversized plate if you want to show off your personality.
The hit American drama "Gossip Girl" that has swept the world, the styling of the old money girls on New York's Upper East Side is simply a dress book for preppy girls.
Brown twist pullover knit is also a very popular item for old money, Carla, a blogger studying law school in Switzerland, the classic Ralph Lauren Brown Twist pullover knit + shirt shape is simple, but under the silk scarf and headband embellishment exudes a unique temperament, salt or sweet.
The shape of Korean blogger JinJu with a tonal shirt + khaki wide-leg pants is also worth learning.
Wear it with a tonal close-knit turtleneck and pair it with a pleated skirt for a youthful and vibrant look at the same time.
A-line skirts, pleated skirts, and white pile socks that the hot girls love are easy to grasp the preppy style.
Bella Hadid with a suit skirt also has a special charm, remember that the length of the skirt must exceed the knee to better create a retro atmosphere, low-key and connotation~
The old money culture attaches great importance to outdoor sports, tennis, golf, polo, so the Polo shirt born for sports must become a classic item across the era.
It was first born for aristocratic polo activities, retaining the formality of the shirt and increasing the athletic attributes, whether it is an academic occasion or a sports leisure occasion.
With the changes of the times, it is no longer limited to the standard for sports girls.
The continuous improvement of materials, plate types and styles by brands has gradually been listed as a favorite by many fashion icons, Zheng Xiujing, Jin Minzhu, Song Yanfei, Ouyang Nana and other domestic and foreign first-line actresses can not mention how much they love to wear.
Many people may say, does the old money style have to be rich?
This is not the case, in fact, what I want to say is that whether it is their old money elite style, old money college style, or old money outdoor sports style, they can feel their ultimate pursuit of quality of life, lifestyle, spiritual connotation and health, which is the point that ordinary people should learn the most.
Seeing this, can you get what the real "relaxation" is~