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At the age of 52, Miss India attracted attention, refused Bollywood, became a "Netflix" executive, and earned an annual salary of more than 100 million yuan

At the age of 52, Miss India attracted attention, refused Bollywood, became a "Netflix" executive, and earned an annual salary of more than 100 million yuan

On January 21, local time, a number of British newspapers focused on an Indian lady named Bela Bajaria.

"What the global public sees on Netflix is decided by a former Indian beauty pageant champion," the Daily Mail wrote.

Bajaria, 52, joined Netflix, a streaming service seven years ago, and just this week she was named "chief content officer," and what content the world's largest streaming service broadcasts depends largely on Bajaria's "tastes." And her ability to ascend to this position is not unrelated to her previous success, "Squid Game" and "Wednesday" are her co-production, of course, including the controversial documentary "Harry and Meghan".

Despite the criticism, "Harry and Meghan" became the second-most popular documentary of all time, while Netflix surged 7 million new subscribers in the second half of the year, with company management saying it "far exceeded expectations."

At the age of 52, Miss India attracted attention, refused Bollywood, became a "Netflix" executive, and earned an annual salary of more than 100 million yuan

Although not as dazzling as the film and television actors, Bajaria who works behind the scenes also has extraordinary life experiences.

She was born in London, England, and spent a childhood in Zambia. When she was 5 years old, her parents decided to move to the West Coast of the United States in search of opportunities. Her parents became illegal immigrants because of her overstay, while she stayed in London to live with her grandparents.

At the age of 8, Bajaria was finally able to go to the United States to reunite with her parents, and then began her education on the other side of the Atlantic.

Since high school, Bajariya has participated in several beauty pageants, and finally won the title of "Miss India Global" at the age of 20. Having such a title was the capital to enter Bollywood, but Bajaria turned down the opportunity to make her shine and went to work for CBS after college.

At the age of 52, Miss India attracted attention, refused Bollywood, became a "Netflix" executive, and earned an annual salary of more than 100 million yuan

Bajaria, who didn't want to be a star herself, fulfilled the dream of stardom and teamed up with colleagues to produce a miniseries that was nominated for 13 Emmy Awards. Three years later, she moved into management in CBS's production department.

In the second year after jumping to "Netflix", Bajaria handed over a good report card, and the reality show "Queer Eye" was a hit, which also allowed "Netflix" to officially seize the reality TV market.

Bajaria was then appointed "Global Head of Television Content," overseeing all television programming in the U.S. and abroad, to put it bluntly, by appreciating other people's stuff.

As part of her work, Bajaria began her "world tour", going to different film and television production studios to dig for "hits", and the results were also good, she brought the audience "Squid Game" (South Korea), "Robin" (France) and other popular series.

At the age of 52, Miss India attracted attention, refused Bollywood, became a "Netflix" executive, and earned an annual salary of more than 100 million yuan

Today, Bajaria has reached a higher level, and it is said that her annual salary has reached 8 figures (US dollars), which means that her annual income is more than 100 million yuan.

When asked what kind of TV shows she likes, Bajaria replied: "I work for a TV station. I look at everyone's stuff. People have very different tastes, and I don't disdain those things. What is quality? What is good and bad? As long as it is attractive to subscribers and shareholders, it is right." Bajaria said her ideal "Netflix" show would be "both quality and commercial value."

A former colleague said of Bajaria: "She is not an ignorant person, she is smart and bold, and this is what the industry needs".

At the age of 52, Miss India attracted attention, refused Bollywood, became a "Netflix" executive, and earned an annual salary of more than 100 million yuan

Bajaria currently lives in Los Angeles with her screenwriter husband, Doug Prochilo, and they have two daughters and a son.

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