Kunming Information Harbor News Reporter Yang Yan "Snow Spirit" Yunnan Golden Snub-nosed Monkey, "Land King" Asian Elephant, "Rainforest Princess" Green Peacock, "Forest Singer" Gibbon, "Bear Gentleman" Malay Bear, "Naughty Ghost" Red Panda, these kinds of Yunnan unique and rare wild animals printed on the Yunnan quality mountain spring water bottle, constitute a new literary innovation with animal image as the theme, which is a brand new attempt to publicize Yunnan biodiversity and attract the attention of children. On August 26th, "Love and Being Loved, Mountains and Rivers Connected" Kunming Zoo & Palanquin Mountain Spring jointly signed the first cultural innovation at Kunming Zoo.
Founded in 1953, Kunming Zoo is the first professional zoo in Yunnan Province and one of the top ten zoos in China. Kunming Zoo is also one of the breeding bases for rare wild animals in the country, from the 7 species of 9 animals established in the park, breeding and developing to the scale of 153 species, 2333 (heads) unique to Yunnan and rare wild animals at home and abroad.
Kunming Zoo has the four major functions of ex situ protection, scientific research, science education, leisure and entertainment, on the basis of 5 million annual tourists, Kunming Zoo has been practicing the ex situ protection of wild animals, actively exploring various forms of science education, multi-dimensional development of various social activities, and better played the demonstration and leading role of animal science education base. In 1999, it was named "Yunnan Provincial Science Popularization Education Base" by the Yunnan Provincial Government. In October 2002, it was named "China Youth Science and Technology Education Base" by the State Propaganda Department, the Ministry of Education, the Ministry of Science and Technology and the China Association for Science and Technology. In November 2005, it was named "National Science Popularization Education Base" by the China Association for Science and Technology.
In order to actively respond to the spirit of General Secretary Xi Jinping's speech "We must adhere to the harmonious coexistence between man and nature, and let the natural ecological beauty live forever in the world", Kunming Zoo selected the six animal images that best represent Yunnan and Kunming Zoo, and jointly launched the "Cheer Yunnan" joint series of cultural and creative mineral water with Yunnan Palanquin Snow Landscape Industry Co., Ltd. These include the Pale "Mohican" hairstyle, the snowy elves of the Yunnan Golden Snub-nosed Monkey in the high mountains and dense forests at the junction of Yunnan and Tibet; the Asian elephant, the largest surviving land animal in Asia, with strong limbs and a flexible nose; the forest singing patriarchal gibbon who loves parkour in the forest and the apes on both sides of the strait can't stop crying; the bear gentleman Malay bear with a necklace and a suit and a gentle personality; the naughty ghost red panda with short limbs and a cute posture who loves to bask in the sun on the top of a tree; the scaly feathers, the straight feather crown, and the appearance is justice. The rainforest princess green peacock is so beautiful that it is incomprehensible.
The reporter took these several types of water in his hand, and he could clearly feel the bottle of each bottle, different animal patterns have a sense of bump and texture, and each animal pattern is extremely vivid, cute picture, look at it and make people like it.
Director Chen Yue of Kunming Zoo introduced that the launch of this series of cultural and creative products adheres to the concept of "protecting nature and sharing nature", making the image and knowledge of these rare wild animals closer to the lives of the people, improving the pertinence and effectiveness of science education, further arousing the pride of the masses in nature, ecology and harmonious hometown, enhancing the social responsibility of consciously building a community of life on earth and protecting biodiversity, and welcoming the United Nations Biodiversity Conference (COP15) held in Kunming.
Yunnan is known as the "kingdom of animals and plants", Yunnan's three-dimensional geographical and climatic conditions, as well as strong ecological protection measures, make Yunnan a representative area of biodiversity in the country and even the world, and Luxun Snow Mountain is the most representative area. Luxun Shan Xueshan is a national nature reserve with an altitude of 4223 meters and a forest coverage rate of 95%. The natural and pure natural environment makes the palanquin snow mountain a paradise for animals and plants. Palanquin Snow Mountain is the lowest latitude snow mountain in China, 80% of the mountain is a basalt structure, natural gushing out of the mountain spring water, clear, sweet, low deuterium, low sodium, rich in minerals, is a rare natural good water.
In April 2021, in order to promote the revitalization of rural industries, culture and ecology, Kunming Zoo and Palanquin Mountain Spring jointly launched a series of cultural and creative products for ecological protection and animal protection. After 4 months of hard work, Yunnan Palanquin Snow Landscape Industry Co., Ltd. and Kunming Zoo jointly launched this series of "Cheer Yunnan" joint cultural and creative mineral water. Li Fubin, general manager of Yunnan Palanquin Snow Landscape Industry Co., Ltd., introduced: "As an enterprise that develops and utilizes natural water resources, we have a deeper understanding of the significance and importance of protecting nature and caring for wild animals. In the future, the company will donate one yuan to the Kunming Zoo for the protection of wild animals for every piece of 'Cheering Yunnan' joint series of cultural and creative mountain spring water. ”
The event will run from August 26 to April next year, during which various interactive science popularization activities will be carried out, and the general public is expected to actively participate in it.
The innovative animal image theme products jointly launched by the marriage of park enterprises and enterprises will better create an atmosphere in which the whole society welcomes the United Nations Biodiversity Conference (COP15), and further arouse the social responsibility of the masses to love nature and love their hometown, and consciously build a community of life on the earth and protect biodiversity.