Fiery red lanterns, festive spring couplings, colorful fruits, exquisite gift boxes... The Spring Festival is approaching, the taste of the year is getting stronger, and Bincheng is full of festive atmosphere. Recently, walking into the major supermarkets in Binhai New Area, I found that in order to meet the shopping needs of citizens for the Spring Festival, all shopping malls and supermarkets have prepared in advance and carefully arranged, and the supermarkets are dressed up in red and full of goods, and the New Year is full of festive atmosphere.
Lively + Fresh New Year Festival opens one after another
Welcoming the New Year with prosperity, benefiting the people and promoting consumption. In the past few days, various activities such as the New Year Festival, New Year Goods Street, and New Year Goods Market in Binhai New Area have opened one after another, and it can be seen that citizens purchase rich New Year goods in large bags and small bags - "New Year Goods Street" in the Jiulongli Vegetable Market in the north of the New District, the open-air New Year Market on Guilin Road, and the convenient New Year Goods Market on Xincun Street are extraordinarily festive, with all kinds of goods; In supermarkets such as Jinyuanbao Commercial Building, Binhai Wanda Plaza, China Resources Vanguard Supermarket, Renrenle Supermarket, and Seven Fresh Supermarket, red lanterns, Chinese knots, and cute zodiac "rabbit" elements can be seen everywhere, filled with a joyful and peaceful New Year atmosphere, conveying good wishes and expectations for the Year of the Rabbit to the citizens.
It is worth mentioning that in order to meet the needs of citizens for purchasing New Year goods, promote the recovery of the Chinese New Year cultural tourism market, and help rural revitalization, the New Year Goods Festival with the theme of "Colorful New Year Goods and Art Fun Catch-up Fair" was also opened at the Binhai Cultural Center from January 13 to 15. Combined with seven themed sections such as New Year Fair, Cultural Performance, Aerobic Fitness, Camping Experience, New Year Nafu, and Red Envelope Lottery, a number of cultural venues have linked up with wonderful programs, and built a rich "culture + consumption" scene through "online live broadcast + offline experience", providing Bincheng residents with a diversified and immersive consumption experience, and creating a joyful, peaceful and festive festive atmosphere with full of "fireworks".
Festive + Rich Supermarkets enter the Spring Festival mode
From Renrenle Ocean Future Store, Aeon Supermarket Tianjin Teda Store, Jingdong Seven Fresh Supermarket Tianjin Baolong Store, we learned that the festive elements of supermarkets can be seen everywhere, and candy, biscuits, wine, drinks and various vegetables, meat, eggs, milk and other necessities for people's livelihood are in sufficient supply. Each supermarket takes the main location as the key display area of various New Year goods, and snacks for the New Year, gifts for visiting relatives and friends, trinkets for home furnishings, etc., have formed a small "New Year market", and the strong taste of the New Year is overwhelmed.
"Nowadays, everything can be bought in supermarkets, and it is convenient to buy online and offline, and there is no need to 'stock up' like the same when buying New Year goods." At the Wanda Plaza store in the Wanjia MART Eco-City, Wang Min, a resident who lives nearby, is shopping for New Year goods with her children. Wang Min said she only bought New Year essentials and snacks for her children. "Although I was ready to buy and use as I go, I still purchased a whole shopping cart, including kitchen tissues, hand sanitizer, various spices for stew, etc., which are essential." Wang Min said with satisfaction.
The New Year is full of goods, and the masses are overjoyed. At the scene, it can be seen that the supermarket continues to sell tobacco, alcohol, side foods, etc., fruits and vegetables are in strong demand, the citizens of the cold and fresh meat area are in an endless stream, the citizens who come to buy New Year goods are selected with relish, and the staff is quick to introduce and weigh, and they are very busy. "We handle about 15,000 categories of products, and we want to create a 'fast forward and fast out' situational convenience consumption experience for consumers. In order to welcome the Spring Festival in the Year of the Rabbit, the supermarket has been stocked with some new Spring Festival goods since its opening on December 24. Tian Fei, store manager of Wanda Plaza in Wanjia Mart Eco-City, said that China Resources Vanguard Beijing-Tianjin Company has started preparations for the Spring Festival since October this year, including the Spring Festival stocking work for the new store. In terms of New Year commodities that are more concerned by the people, such as grain, oil, rice, noodles, vegetables and fruits, meat, eggs and milk, etc., the stock of key commodities has been increased. Online channels such as Wanjia App, JD Dajia, and Meituan have all been opened, in addition to purchasing in stores, citizens can also place orders online and buy their favorite products without leaving home. Tian Fei said.
In the shopping malls in Binhai New Area, with the Spring Festival approaching, the shopping malls have also ushered in a recovery period of customer flow and consumption recovery. In the vicinity of the Jinyuanbao Commercial Building located on Jiefang Road Pedestrian Street, you can see that the block is full of people, citizens are active in the streets and alleys, and the city is full of fireworks. In the block, the set of the Year of the Rabbit stands in the center, waiting for citizens to come and check in. In the mall, various festive displays such as elements of the Year of the Rabbit and red lanterns can be seen everywhere, creating a festive atmosphere for the citizens of the New Year.
It was learned from the District Commerce and Investment Promotion Bureau that in order to fully ensure market supply and maintain market stability during the Spring Festival, 40 large-scale supermarkets in Binhai New Area will operate in the city during this Spring Festival. The District Commerce and Investment Promotion Bureau will also continue to promote supermarkets to organize various promotional activities, hoping to create an immersive and interactive consumption place through various fashion and trend activities, and drive consumers mainly young customers to come to consume.
Marina Tide edited by Blackie synthesized from Marina Publishing