In the past 2022, new energy continued to increase its bright performance, with annual domestic retail sales of 5.674 million units, with a penetration rate of 27.6%, and the replacement of traditional fuel vehicles is becoming more and more prominent. In the continuous heating up market environment, the flagship Han family of the BYD dynasty has climbed several new steps in a row, with technological advancement, product renewal, and sales winning, shining in the Chinese auto market. What did the Han family do right? What has been done? Inventory is on.
The product matrix is completely renewed, and OTAs are continuously upgraded
In the complex and ever-changing competitive environment, BYD adheres to the strategy of "two legs and step by step" between DM plug-in hybrid and EV pure electric, and has successively created hardcore technologies such as "blade battery, DM-i super hybrid, and DM-p king hybrid" to fully meet market challenges and meet the diversified needs of consumers. Following BYD's strategic promotion, the Han family launched four new models Han EV Genesis Edition, Han DM-p, Han DM-i, and Han EV Qianshan Cui Limited Edition at the lunar press conference in April 2022 to build a comprehensive and advanced product matrix.
Among them, the Han EV Genesis Edition leads the way with a cruising range of 715km as a pure electric sedan; Han EV Qianshan Cui Limited Edition special color matching creates a model of national fashion light luxury; Han DM-i can be refueled and electrified, opening a new era of "4.2L fuel consumption + 1300km comprehensive range" for medium and large cars; With subversive performance, Han DM-p has created a new height of hard verification power of "3.7s zero hundred acceleration + 5.2L power loss fuel consumption" for medium and large cars.
With the combination of four product matrices, the Han family has created a unique strong performance and efficiency strength in its class. At the same time, it is also blessed with high-end products such as new Chinese modern luxury design, DiSus-C intelligent electronically controlled active suspension, DiLink 4.0 (5G) intelligent network connection system, DiPilot intelligent driving assistance system, etc., refreshing the definition of the four benchmarks of "safety, performance, luxury and technology", and building a unique product experience in the same class.
As the flagship model of new energy of Chinese brands, the Han family has further achieved the full life cycle to bring users a more intelligent and convenient car experience. In July, the Han family launched the 2nd anniversary OTA package, which includes two high-end configurations of "HWA high-speed driving assistance function and dTCS distributed traction control system" and four smart functions of "DiTrainer Coaching Mode, All-Scenario Intelligent Voice, NVH Active Sound, and Intelligent Power Up and Down", which have been improved again from the aspects of safety, intelligent driving, and smart space, and become an intelligent partner that can always respond to user needs and understand users better.
Sales reached a new high, winning the annual sales champion of the B-class + C-class sedan market
In terms of market performance, the Han family has accelerated its hot sales in 2022, standing out from more than 3,000 models step by step, becoming the only C-class model with monthly sales of more than 30,000, and has exceeded the 30,000 mark for four consecutive months, creating a new record.
The cumulative sales of the Han family exceeded 270,000 units, a year-on-year increase of 132.2%, successfully winning the annual sales championship in the B-class + C-class sedan market. In the competition of the 200,000+ high-end new energy car market, the Han family has also opened a significant gap with Tesla Model 3. After one year of hard work, the Han family has become the first Chinese brand sedan model to stand firmly on the high-end, and has led the Chinese high-end car into a new stage.
Obtained the "Leader" certificate of China Automotive Research Institute and appeared at the Paris Motor Show, shining at home and abroad
While gaining market recognition and consumer pursuit, the Han family has also continuously gained recognition from authoritative institutions. Among them, China Automotive Research Institute evaluated the basic indicators, core indicators and innovation index data of BYD Han's vehicle technical standards, and the comprehensive results were excellent, reaching the level of the "leader" standard. In the 2022 International CMF Design Awards, Han EV Qianshan Cui Limited Edition stood out among the many entries participating in the selection, won the gold award list in the product category and won the only supreme gold award in the mass production category.
At the same time, relying on the vigorous development of the domestic market, the Han family is actively going overseas. At the Paris Motor Show in October, the Han family made a stunning appearance, as a representative of high-end models of Chinese brands, officially opened a new journey in the developed countries of Europe and the United States, and showed the product value of Chinese automobile brands in the new energy era to users around the world. In Europe, Han is priced at 72,000 euros, directly benchmarking high-end models such as BMW 7 Series, and successfully entering the high-end with the unique charm of Chinese flagships.
Epilogue:
Under the east wind of new energy, the Han family is moving forward steadily. In 2022, the Han family's product matrix will be fully renewed, sales will be overwhelming, and many authoritative certificates such as the "leader" of China Automotive Research Institute will be obtained, and it will successfully land in Europe... The rising Han family, brand power and user reputation are also continuing to advance, highlighting the unique value of high-end cars exclusive to Chinese brands! Looking forward to 2023, let's wait and see what kind of surprises the high-value national tide flagship Han family will give to the market and users.