(The teaching and training industry in this article refers to non-discipline teaching and training institutions)
In the past 2022, the education and training people have experienced too much, which can be described as physically and mentally exhausted. When fully liberalized, most of the teachers and trainers did not think of quickly making up for their performance, after all, there were enough losses anyway, and there was no difference between more and less. Therefore, you see that in the circle of friends in January, everywhere is Sanya, Dali or Shangri-La, you can rarely see what kind of winter holiday big discount and other states, after all, everyone is tired, take a rest should also be.
You and I both know that taking a break is for a better start
There are many people in the education and training industry, and there are not a few who insist on the education and training industry, it seems that everyone seems to have a point, but more is nothing more than the venting of views or emotions, many statements you will send a little thinking will be untenable, for example, this year's winter vacation, many people directly suspended classes, because of the impact of the epidemic, parents will not let their children go out more, as far as I know, insist on winter vacation enrollment institutions, in this winter vacation are doing well.
We all know that people's memories are short, the Russian-Ukrainian conflict has been going on for a year, and how many people still care about how many people have died, and the news about the Russian-Ukrainian conflict has no chance to make headlines. The assassination of Shinzo Abe is nothing more than two or three months, and the heat may not exceed a week. Just like the anxiety caused by the release of epidemic control, did it really last for more than half a month? What I want to share with you is that what we have experienced in the past period, you can discover and inspire, that is a more solid foundation for your next step. And if it is the opposite, the result is naturally nothing more than a repetition of yesterday's anxiety and restlessness.
In the intricate information, the test of teaching and training people is two abilities, one is the ability to "discover value" and the other is the ability to "analyze value". "Discovery information" is access to high-value business information that is difficult for others to access. This is related to the channels of information acquisition and the individual's entrepreneurial aspirations, such as whether you can have a job or network that helps to obtain effective information, I really do not believe in the reliability of the information obtained when drinking and eating. Of course, some people will say that drinking tea may be a little more advanced, but whether it is drinking tea, drinking wine, eating skewers, brushing TikTok, these are called hearsay.
The other aspect is "analytical value", that is, the ability to analyze the value of business information and make the right decisions. Of course, the factors that affect the ability to analyze information are directly related to the quality of the entrepreneur's individual or team, such as whether you are smart enough, such as whether you are studious enough, such as whether you are sharp enough, and so on. If only the information will not be analyzed, then all the external information can only be a paragraph for you, if there is only analysis and processing ability, but there is no effective source of value, it can only be "smart women are difficult to cook without rice", of course, I know that there can be another state of mind - "Huai Cai does not meet".
How do I see opportunities in the education and training industry?
Let me give you an example, and there is an interesting macro statistic that the total population in 2022 is 720,000 fewer than in 2021, for the first time in more than 60 years. So what does this data have to do with the education and training industry? Obviously, this trend of data development will be a downward trend for a long time in the future, and the specific reasons will not be expanded. It is a thing that everyone knows that more and more elderly people are dying and fewer and fewer new babies are born.
Then as a teacher and trainer, we should think about some questions, there are fewer and fewer newborn babies, that is, will there be more and more educational resources on average to the individual? Will the matching degree of educational resources provided by school education become higher or lower? Forehead... I dropped my book bag again, in other words, do you think that the various aesthetic education quality education promoted in the school now, as the number of students becomes fewer and fewer, will the pressure on the corresponding venues, teachers and other resources that need to be matched will become lower and lower? And can education and training institutions still teach similar content to schools as in the past? Shouldn't education and training institutions stop at satisfying what I have? The market demand level is changing dramatically, and if your organization only meets the demands of children who are not brought with them during the holidays, the result is that you can bring fewer and fewer children. If what your institution teaches is just about the same as in school, why should someone else learn it from you?
So what I often say about transformation and upgrading, where is the direction? A few questions to think about, can you provide parents with a different identity or platform value? Because parents don't want to just have, because parents want their children to be different from other people's children, no, different is not enough, but also better, at least look better, so under this premise, the past kind of extensive business is obviously unsustainable. What your organization brings to others will become a more valuable selling point.
Similarly, the proportion of change in the new population will vary from region to region. First- and second-tier cities, third- and fourth-tier cities and counties are not a rhythm at all, so this effect will cause a gradual sinking of influence. Can you always maintain your acuity and maintain the rhythm of transformation and upgrading corresponding to this sinking rhythm.
If from the perspective of the industry, we need to think about another question, does the society really need so many education and training institutions? Excellent teachers and higher-quality entrepreneurs are always in the minority, and these resources are obviously gradually concentrated in better places, because there is a better working environment, better salary and promotion space. In the past many years, we have rarely seen institutions that choose to close their doors due to competition, and many times choose to withdraw because of the operators themselves, which is obviously not a phenomenon that should be in a mature market. Next, the law of the jungle will become the norm in the industry, merger and integration will be the normal operation method, the only question is whether you are merged or merged.
If from a policy point of view, although everyone has criticized the double reduction policy, but it really says, the administrative means and organizational structure work have been completed, and there are many punishment cases. Of course, you can have a lot of dissatisfaction and complaints, and the more complaints and dissatisfaction, in the end, there can only be one result, that is, the industry no longer needs you. Even if we are from the perspective of responsibility, the hardware is not up to standard, the qualification of the institution, but you always emphasize that you are very caring, and parents really need you, isn't this a contradiction?
Whether it is social development or actual demand, the education and training industry will continue to exist in the future, provided that you understand and really understand that the times are changing, under this premise, you are willing to make corresponding changes, compared with the past extensive business mode, refined operation will become the most important competitiveness of industry development. In fact, I mentioned the quality ability of many operators in the whole article, the only thing is that I did not mention teaching ability, because teaching ability has never been the first key ability of a business operator.
The new year is an opportunity for everyone, come on!
The author, Mr. Wang Wenjie, intermediate economist, human resource manager, founder of New Teacher Road Study Club, small and medium-sized enterprises full-system operation counseling consultant, engaged in enterprise operation counseling for only 20 years, providing operation counseling for hundreds of small and medium-sized enterprises, especially good at systematic combing, rapid discovery, effective promotion of small and medium-sized enterprises to improve operational efficiency in a point-by-point and tailor-made way, effectively promote sustainable profitability, and predictable growth.