As we all know, recently because South Korea has taken some unscientific and unreasonable discriminatory entry measures and epidemic prevention measures for Chinese tourists, it has been resolutely countered by us, and for Chinese tourists, the impression of South Korea has also taken a sharp turn, and South Korea, which was expected to usher in a "retaliatory consumption wave" of Chinese tourists, has not recovered from tourism, and a large number of Chinese tourists have turned to Thailand and other countries.
I have to say that things have developed to such a point today, South Korea's domestic tourism industry is also a heavy loss, but what is unexpected is that until now, South Korean officials are still full of a strange confidence, without recognizing their mistakes and correcting their mistakes, they confidently began to plan how to make a lot of money on Chinese tourists this year.
According to relevant South Korean media reports, recently, the Korea Tourism Organization publicly stated that it is expected that in 2023, the demand for inbound tourism in South Korea will increase explosively, and among them, Chinese tourists will account for the majority, and it is expected that about 200 Chinese tourists will visit South Korea.
In order to further restore the scale of Chinese tourists to South Korea and accelerate the recovery of South Korea's tourism industry, South Korean officials have also formulated a plan to attract more Chinese tourists, planning to attract more Chinese tourists to South Korea this year by organizing field visits to South Korea, increasing publicity and network influence in China, launching large-scale marketing activities and cooperating with online travel agencies to further encourage Chinese tourists to travel to South Korea.
It should be said that the South Korean side is indeed very confident now, on the one hand, it has never been willing to cancel those targeted and discriminatory epidemic prevention measures for Chinese tourists, and even repeatedly made excuses and reasons for this, but has not thought about how to correct it. But on the other hand, the huge economic income brought by Chinese tourists, the South Korean side also wants, and the South Korean side seems to be very confident that Chinese tourists are inseparable from the Korean tourism market, even if they introduce more restrictive measures, they can still make people flock.
But is that really the case?
First, it is not that Chinese tourists cannot do without the Korean tourism market, but that the Korean tourism market is facing a major crisis without Chinese tourists.
You know, South Korea's tourism-related industries, which have suffered heavy losses during the epidemic, are actually many of the main sources of income from Chinese tourists. I thought that after China adjusted the epidemic prevention policy, the number of tourists to South Korea would usher in a big outbreak, allowing the entire Korean tourism industry to recover rapidly, but now, these tourist attractions that could see a large number of Chinese tourists everywhere could not see a few Chinese tourists at all, and a large number of shopping malls, travel agencies, duty-free shops, etc. could only choose to close down.
In fact, South Korea's own natural tourism resources do not have any advantages compared with other tourism countries, and the reason why it was able to flourish in the past was completely due to the development of friendly relations between China and South Korea. Now, the South Korean government is "self-destructing the Great Wall", completely making its image negative in the minds of Chinese tourists.
Facts have proved that without the Korean tourism market, there are still a lot of Chinese tourists, and we can go to friendly tourist countries, and even Japan has recently changed its attitude and called on Chinese tourists to travel to Japan. Not traveling to Korea will not cause us any losses, the only loss is the Korean tourism industry.
Second, it is absolutely unrealistic for the South Korean government to "smash the pot and eat", while continuing to implement epidemic prevention measures for Chinese tourists, while making a lot of money for Chinese tourists.
In this regard, in fact, Australia is the best example of South Korea, Australia is also a very popular tourist destination for Chinese tourists, but since former Prime Minister Morrison wantonly provoked, and even repeatedly implemented some measures to provoke our bottom line, we have not only implemented a firm countermeasure against Australia at the official level, but also the number of private tourists and students in Australia has also plummeted, bringing huge economic losses to Australia. We have never been accustomed to these countries that fantasize about "smashing pots and eating", and now although the Australian side has realized its mistake and actively began to try to improve bilateral relations and restore trade, without long-term efforts and sincerity, it is naturally impossible to restore the trust that has been damaged by them.
Obviously, if the South Korean side does not recognize and correct its behavior against Chinese tourists in terms of epidemic prevention measures, not only will the money not be earned, but it will be very difficult to return to the Chinese market in the future, and it can only repeat the "mistakes" of Australia.
All in all, self-confidence is a good thing, but if you are too arrogant, have not been able to recognize reality, always stand on a wrong conclusion to use your imagination, and are unwilling to make efforts on the ground, I am afraid that the South Korean government will eventually fall a bigger head.
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