Innovate the quality of tourism! The West Coast New Area handed over satisfactory answers to the public

Qingdao News Network, January 18 (Reporter Zhu Ying) The reporter learned from the press conference of the Municipal Government Information Office held today that at present, the West Coast New Area has taken the three-year action to improve the city's tourism quality as an opportunity to comprehensively improve the quality of cultural tourism in the new area, focusing on the four key tasks and 66 task indicators of "two bays, one island and one line", making all-out efforts to tackle tough problems and make breakthroughs, and all work is advancing in an orderly manner and steadily implementing according to plan.

Concentrate efforts to promote project construction and enrich the cultural and tourism connotation of key projects

Continue to promote the improvement of tourism quality, focus on the start of construction of new projects, enrich the format of completed projects, continuously optimize product supply, and improve the industrial chain. Highlight the construction of Tangdao Bay Culture and Art Center, and plan to build Qingdao's first large-scale live performing arts project; The main body of the Oriental Shell Culture Expo Park project has been capped, and after the completion of the project, it will become the shell museum with the largest collection of shellfish in the world; Enrich China's courtyard cultural tourism format and create the first courtyard-style scenario-style consumption cultural experience park; Implement the upgrading project of the Oriental Film Capital Film and Television Industrial Park, accelerate the transformation and upgrading of the film museum, create a commercial block with the characteristics of the Republic of Shanghai, and further polish the brand of "Qingdao Film Tour".

Concentrate efforts to break through island tourism and accelerate the protection and development of Zhucha Island

Zhucha Island is located in Xuejiadao Street, West Coast New Area, with an island area of about 885 acres, consisting of four islands: Zhucha Island, De Island, Big Stone Island and Little Rock Island, with unique island scenery and marine style, and is an important part of Qingdao island tourism. Under the premise of adhering to the concept of ecological environmental protection and green protection, the West Coast New Area adheres to the principle of high-end positioning and high-standard development, prudently and orderly promotes the planning and design of Zhucha Island and the planning of tourism products, plans to develop coastal tourism products supported by maritime tourism and island vacations, creates a tourist destination for northern China's islands, and builds an international tourism style island.

Concentrate efforts to optimize the tourism environment and accelerate the improvement of the "two bays and one line"

The Tangdao Bay area will focus on improving infrastructure such as transportation network and parking lots, as well as the construction of key cultural tourism projects and the improvement of tourism status. At present, the preparation of the project plan for the improvement of the traffic road network and other facilities of the West Ring Island has been completed, and the feasibility study report has been approved; Construction tenders are underway for the renovation of the Ring Bay Slow Road and ancillary facilities enhancement works.

The Lingshan Bay area focuses on the Oriental Movie Capital and Starlight Island area, and carries out beach quality improvement, landscape greening improvement, traffic order improvement, and Xingguang Island hotel hardware transformation and service improvement projects.

At present, it has completed the construction of 100,000 square meters of municipal green landscape and the overall environment improvement of 300,000 square meters in the Oriental Film Capital area and the overall environment improvement of 250,000 square meters in the Xingguang Island area with high standards, and completed the beach repair and acceptance of Star Beach. The coastal line will focus on improving the tourism signage system, transforming and upgrading coastal trails, wooden plank roads and other facilities, carrying out environmental and order rectification, and improving tourism service stations and tourist service centers.

At present, the renovation and upgrading of the north shore trail of Tangdao Bay, the renewal of the damaged and aging wooden boardwalk on the south bank, the production and installation of some signs and signs in Golden Beach Beer City, the greening of the Navy Park and the maintenance of exhibition equipment have been completed. In terms of strengthening the rectification of market order, we continued to carry out law enforcement and rectification of the "ten chaos" problems such as indiscriminate painting, random pulling and hanging, and floating vendors along the coastal frontline, with a total of more than 1,300 law enforcement personnel dispatched, inspecting and dealing with more than 40 illegal acts on the spot, cleaning up more than 80 places such as occupying roads and placing them indiscriminately, conducting regular inspections and inspections of market order such as catering establishments and farmers' markets in the jurisdiction, guiding more than 1,430 households, and discovering and rectifying more than 130 problems.

Concentrate on activating the tourism market and launch a series of activities themed "Living on the West Coast"

In January this year, six major tourist circles such as "Zangma Mountain", "Golden Beach" and "Tangdao Bay" and "Dongle West Coast" were launched, covering 21 themed products such as folk customs, New Year taste, shopping, culture and sports. Innovate the means and methods of winter tourism marketing, launch the "Winter Le West Coastline Tour Guide Take You to Play" cultural tourism micro-variety show, integrate scenic spots, hotels, homestays, museums, art galleries and other cultural tourism resources and winter popular cultural tourism products such as skiing, picking, hot springs, etc., launch the "Qingdao West Coast Micro Resort Package", and strive to create "living on the west coast, a good life by the sea", here also welcome everyone to the west coast to experience the charm of Shanhai City.

In the next step, based on the new trends and opportunities in the development of cultural tourism, the West Coast New Area will focus on four aspects of work with the goal of comprehensively improving the quality of cultural tourism in the New District, accelerate the pace of recovery and revitalization of the cultural tourism industry, and make every effort to promote the construction of a high-quality Bay Area city suitable for living, working and traveling.

Implement eight major actions

Focus on the improvement of tourism quality, and focus on the implementation of "eight major actions" of planning and upgrading actions, scenic spot quality improvement actions, island tourism breakthrough actions, marine tourism expansion actions, tourism innovation actions, public service facilities improvement actions, catering supporting breakthrough actions, and tourism order rectification actions.

Activate the travel market

Launched the "Futu Spring Greeting" consumption season, selected 100 activities, distributed 13 million yuan consumption coupons, and launched the "Cultural Tourism Spring Festival Huiju New Area" cultural tourism consumption activities, playing a set of consumption promotion combination fists to stimulate tourism consumption. The "West Coast Travel Card" was launched to allow citizens and tourists to enjoy the benefits of cultural tourism.

Wipe four international business cards, give full play to the driving effects of Qingdao International Beer Festival, Qingdao Film and Television Expo, Qingdao Phoenix Music Festival, East Asia Ocean Cooperation Forum and other driving effects, and further activate the tourism market.

Create a system of standards

Give full play to the advantages of the overlapping policies and strategies of the national new area, take the lead in breaking through the creation of industry standard systems in tourism homestays, public art development, star hotel services, scenic spot management, etc., and fully launch the "West Coast Cultural Tourism Standards". Relying on the provincial tourist homestay agglomeration area of Lingshan Island, Ardor Huayu, Yangjiashan Li and other homestay built-up areas, build a model homestay in the new district and high grade, and explore the formulation of standardized standards for the construction and management of homestays.

Wipe the new background of the art city, expand the application of the achievements of the 5th International Public Art Award, and combine the three-year action of urban renewal construction, rural revitalization practice and cultural tourism quality improvement to create a frontier position of international public art.

Optimize industrial layout

With Phoenix Island National Tourism Resort and Lingshan Bay Film and Television Cultural Industry Zone as the core area, Zhangjialou, Tieshan, Baoshan and Haiqing as the radiation belt, and the six major tourist circles of Zangma Mountain, Golden Beach, Tangdao Bay, Lingshan Bay, Guzhenkou and Xiaozhushan as the support points, a new pattern of cultural tourism development with distinctive characteristics, land-sea linkage, resource integration and diversified support will be built. A better home to be proud of.

Q&A with journalists

Reporter: Film and television culture is a very distinctive form of Qingdao tourism, and the Oriental Film City located in the West Coast New Area is an important destination for Qingdao's film and television cultural tourism. You just introduced that the Oriental Film and Television Industrial Park will be upgraded and transformed, and more formats and products will be introduced and developed, I believe this will definitely bring a better experience to the "Qingdao Film Tour", can you give you a detailed introduction to the plan in this regard?

Zhang Leina: Qingdao Oriental Film Capital is located in Lingshan Bay Film and Television Cultural Industry Zone, West Coast New Area, which was fully completed and put into operation in 2018, including film and television cultural experience, Internet celebrity check-in, maritime tourism, island vacation and many other formats and products, and is the most important one-stop film and television cultural tourism Internet celebrity check-in place in Qingdao. In order to promote the further integration and development of film and television culture and tourism and polish the brand of "Qingdao Film Tour", the new district plans to upgrade the Oriental Film Capital Film and Television Industrial Park as a whole.

The first is to integrate the existing star hotel group, Star Island Bar Street, West Coast Ecological Tourist Park, Film Museum and other cultural tourism formats and commercial block resources in Lingshan Bay Film and Television Cultural Industry Zone, deeply expand the "film and television + tourism" model, enrich the product supply of the regional tourism market, and develop and create a unique film and television leisure holiday destination.

The second is to enhance the important nodes of the "film journey", transform and upgrade the film museum, create a commercial block with the characteristics of immersive experience of the Republic of Shanghai, innovate the application of studios and setting workshops, improve the supporting entertainment facilities of the Oriental Film Capital Industrial Park, and build an IP immersive characteristic park with functions such as "Internet celebrity scene check-in, art installation experience, parent-child entertainment and leisure".

The third is to introduce performing arts resources such as music festivals and concerts, and realize regional linkage through various brand activities such as the Starlight Island Festival, activate existing business formats, and enhance the sense of cultural experience. Starting from May this year, the new district will carry out a variety of cultural and tourism activities such as retro coffee festival, starlight island festival and music festival in the film and television industrial park, starlight island and other areas, radiating the development of cultural tourism in Lingshan Bay and even the whole region. Thank you.

Reporter: The Oriental Shell Culture Expo Park project in the West Coast New Area will become the world's largest shellfish exhibition museum after completion. What is the current status of the project? When will it be open to visitors?

Zhang Leina: The Oriental Shell Culture Expo Park project is located on the south bank of Tangdao Bay in the West Coast New Area, covering an area of 50 acres, with a construction area of 43,000 square meters and a total investment of 330 million yuan, planning to build "two museums, one courtyard, one center", namely: Qingdao Shell Museum, Earth and Ocean Science Museum (jointly built with Peking University), World Shellfish Research Institute, International Shellfish Academic Exchange Center, to create an international platform for exhibition, popular science, research and exchange. The project has been listed in the national financial priority projects, provincial and municipal key projects, Qingdao "14th Five-Year Plan" public cultural facilities key projects, after completion, more than 12,000 kinds of shell specimens, shell fossils and shell artworks will be exhibited, and will become the world's largest shellfish exhibition collection. Here, there are the 1.3-meter-diameter "king of sea shells" clams, there are small sand shells with a body length of 2 mm that need to be seen with a magnifying glass, and nautilus fossils from the Ordovician period 450 million years ago...

At present, the main structure of the project has been capped, and the internal decoration, exhibition scheme design and operation plan planning are being carried out simultaneously, and it is planned to be completed and opened to the public within 2023, and strive to become a permanent venue for activities such as the International Shell Forum and the World Shell Culture Expo, and at the same time set up the "Baibei Alliance" industry information exchange platform, create the "Baibei Alliance" industry forum, bring together marine science and technology, cultural and creative celebrities through a series of themed activities, and create a new landmark of Qingdao's marine culture and tourism.