#天南地北大拜年 #
With the rise of live streaming goods
Shop while watching a live stream
It has become a shopping routine for many people
And in order to better display the goods
The merchants also struggled to do so
All kinds of flower work are arranged
Just like a pajama business
In order to promote their own products
Find a model in the live broadcast room to wear it
Zoom in again for a few close-ups
In order to better show the details of the product
Looks like nothing wrong with that, right?
But when the camera zooms out
Wow, good guys!
Lace pajamas small suspenders
Black fabric with lace
It is obviously women's pajamas
Why is it worn on the body of a male model?
Not to mention, male models
Wearing female lace pajamas
That kind of half-covered face with a pipa
The look of shame in refusal
There is a different kind of one
What's going on with enchantment?
There are sexy routes
There are also those who take the cute route
Put on two cat ears
It's even more flavorful
Product sideways display session
It gives people a feeling of being a little shy
It has to be said
Today's merchants understand traffic
Men, handsome, female
Lace, pajamas a few looks
Unrelated keywords
Combined together
Isn't it a proper traffic password?
Such an unconventional way of bringing goods
Some netizens were successfully fanned
Some netizens expressed their unacceptability
Some netizens also pointed out
Due to the difference in structural skeleton and body fat rate between men and women
It doesn't work well to try on at all
In fact, the merchant chooses
Male model wearing female pajamas
The reason for live streaming
How much can be understood
Now the live broadcast management is relatively strict
The scale is slightly larger
It's easy to get banned
With dummy models and cannot
Present the product well
So merchants do this
It is indeed creating a gimmick
and on the product display
Can have a certain effect
Then again
Take advantage of gender contrasts between men and women
Men are hired to promote women's products
It's not uncommon
Like there was a big brother before
Jumping up and down in a bandeau
Just to prove that the bandeau doesn't fall off easily
Such a way of publicity
It's not just live streaming merchants who are doing it
There are also precedents for brands to try
Like Kimura Takuya endorses Kanebo lipstick
It also caused a stir
Wang Dongcheng endorses feminine sanitary napkins
Although say this endorsement
Wang Dongcheng said it was for
I want to express my love and warmth for women
But due to the peculiarities of the product
It was still complained by netizens
Li also worked for the lingerie brand ubars
Do the promotion of goods
It's just because of the copywriting with the goods
There is some ambiguity
And it caused a lot of controversy
In the end, Li Sheng also endorsed this time
Violation of the Advertising Law was fined 870,000 yuan
Thus
Men endorse women's products
It can indeed be done in a curious way
Make the brand more frequent
Appeared in the public eye
It can also be to a certain extent
Circumvent promotional restrictions on related products
Enable merchants to do more in a variety of ways
Go and display your own products
It can even break down gender barriers
Attract some men to make purchases
But how well the propaganda works
The controversy is even greater
Branding at the marketing level
Maybe it is possible to break down gender barriers
Take advantage of gender contrasts
Promote the product
However, gender barriers exist objectively
Products designed for women
It is impossible to apply to men
It can't be played
Very good persuasive effect
Therefore, men are brought in to promote women's products
Maybe it can help the brand
Attract more attention
But a little carelessness is possible
Ended up overturning and being scolded
#今日话题 #
Boys in girls' pajamas live broadcast, do you think it is appropriate?