Speaking of Lei Jun, everyone will think of Xiaomi, but what was he doing before Xiaomi? Does anyone know under what pressure has made Xiaomi what it is today?
Lei Jun, born on February 16, 1969 in Xiantao City, Hubei Province; When he was a teenager, Lei Jun was a standard "three good students", excellent in all aspects, and once won the school Go championship. In 1991, he graduated from the Department of Computer Science of Wuhan University. In his senior year, Lei Jun founded Tricolor with his classmates, but the company only existed for half a year before it went bankrupt.
In early 1992, Lei Jun joined Kingsoft and became the sixth employee of Kingsoft Kingdom. Jinshan's experience can be said to be the most important stage in Lei Jun's career. During this time in Kingsoft Company, Lei Jun used almost all his time to work, and took his original words: "If I waste half an hour of time, I feel ashamed." Later, when I saw that many people did not value time, I felt that such people were really unproductive. ”
When he was young, Lei Jun was very confident in his procedural ability, because he was too young and wanted to succeed, and he urgently needed to prove himself with a success. However, success is not blown by the wind, and the spirit does not mean that things will go smoothly, and soon Jinshan experienced a fiasco, and Lei Jun also ushered in the first major setback in his life. Kingsoft's three-year research and development of "Pangu Formation" was released, but the response after the release was not good, the market did not recognize this software, sales suffered Waterloo, the entire Jinshan almost faced the risk of bankruptcy, the remaining dozen employees left, Qiu Bojun can only sell the villa to maintain the company's operation.
This blow was undoubtedly huge, originally Lei Jun was eager to become famous with this, he hoped too much to succeed. But he didn't want to admit that he couldn't do it, he wanted to prove himself too much, and that time was the hardest time for him. As he says, "Every morning I wake up and find myself sleeping on the couch because I can't sleep in bed." During that time, I would run five kilometers every afternoon and shout to the sky that I was the best. "He thought about going abroad, but it was just a way to escape on his own, which meant he admitted that he couldn't, which was an outcome he couldn't accept."
It was the setbacks and torments that catalyzed Lei Jun's maturity, making him know that success is a protracted battle that requires accumulation and never happens overnight. Lei Jun found a sense of survival and recognized the power of capital, and in 1998, Lei Jun became the CEO of Kingsoft and began to prepare for Kingsoft's listing. After many hardships, Kingsoft was finally listed on October 16, 2007, with a market value of 626.1 million Hong Kong dollars.
Just when Jinshan reached the top, it was also the time when Lei Jun decided to leave. No one knows what he went through at this stage, and no one knows what he was thinking. But what can be determined is that he has really grown, precipitated, and the pattern has grown, and he is no longer the spirited and young man. Jin Shan gave Lei Jun a lot, but also let Lei Jun miss a lot, this time he wants to live for himself once.
In Jinshan, Lei Jun missed the Internet, and now, he doesn't want to miss the mobile Internet again. At the beginning, Lei Jun found Meizu, hoping to combine with Meizu soft and hard, and the final result can be imagined, and the cooperation was not achieved. Maybe the two had different philosophies at the beginning, or there were other reasons, we don't know.
In April 2010, Lei Jun and several colleagues quietly founded Xiaomi Technology. Their idea is also very simple, just do something they like. At that time, Lei Jun was still afraid of failure, but sometimes people had to fight for themselves again.
In 2011, Xiaomi's first mobile phone went on sale, equipped with a 1.5GHz dual-core processor, only sold for 1999 yuan, surprisingly, Xiaomi's interview achieved good results. He once said that "when a typhoon comes, pigs fly", he suddenly realized that he was a pig, and everything has been smooth sailing since then. Of course, if you only rely on the situation, then Lei Jun will not succeed so easily, opportunity is the key to success, and knowing how to seize opportunities is the core.
Xiaomi's sales peaked in 2014, but it also fell to the bottom, and many people thought that it would be impossible to get up again after Xiaomi fell. But what they don't know is that Lei Jun is no longer the young and vigorous Lei Jun of the past, and the precipitation of these years has accumulated solid business comprehensive management experience for him, and he firmly believes that he can also fly again.
Sure enough, in 2017, with the efforts of products, brands, marketing and other parties, Xiaomi began to rebound, achieving hundreds of billions of receivables in one fell swoop, and Lei Jun and Xiaomi returned to the center of Wutai. This return also seems to be more different, Xiaomi's profit margin has always been controlled at about 10%, others are afraid of earning less, but he is afraid of making more. Lei Jun said: "Xiaomi should be a different company, control profits, control greed." "Maybe it's the fear that greedy desires will make you lose your way in the long river."
Today, Xiaomi is the world's fourth largest smartphone manufacturer, and has created the "triathlon" business model of hardware + new retail + Internet services. The reason why Xiaomi will succeed is not only because of Xiaomi's strong ecology and strength today, but also because of the maturity and self-confidence that Lei Jun has been immersed and refined for many years. Lei Jun was eager to succeed, did not give up in the face of failure, and did not get lost after success, so that Xiaomi's rapid development later.